"CoComelon" is one of the most popular shows across any streaming platform. It's been around
for quite some time and continues to draw in viewers. Let's take a deep dive into this
young children's show to learn its untold truth.
Watching "CoComelon" today, you might notice just how fun, colorful, and modern it looks.
But this was not always the case, and, in fact, the concept behind "CoComelon" was actually
first developed back in 2006.
The series came about from a California couple looking to entertain their own children. They
created animated videos for their sons and posted their first video to the internet in
2006 after seeing how much their own kids liked them. Jay Jeon, one of the creators,
said that he and his wife, a book illustrator, were inspired by their kids' positive reaction
to the stories and animation, which gave them confidence to create more. It may have started
out as a private hobby, but it wasn't long before it became something much more.
Though "CoComelon" has been around for quite some time, the series really took off in more
recent years. The entertainment brand knows its audience, and it has evolved over time
to better suit it. Specifically, after the creative minds behind "CoComelon" made some
pretty intense adjustments to the show and online brand, they were rewarded by YouTube's
algorithm, which directed more viewers than ever to the show.
For example, "CoComelon" initially started out as "ABCkidTV." The creators eventually
changed the name to "CoComelon" because they thought the name would be more universally
appealing. Turns out, they were right. That change, along with replacing the show's original
animation style with 3D animation, really sent "CoComelon" soaring in popularity. Once
the creators found that magic recipe, "CoComelon" found its sweet spot.
If you thought that a kids' show like "CoComelon" couldn't compete with other shows in terms
of popularity, then you'd be wrong. To say that "CoComelon" is super popular would be
an understatement. The children's entertainment brand has been dominating streaming platforms
for a while now, and it doesn't seem to be slowing down any time soon.
"CoComelon" actually surpassed 100 million YouTube subscribers in December 2020, putting
it in the top three of any YouTube channel. Additionally, CoComelon also passed 100 billion
- billion, with a "B" - lifetime views on YouTube, putting it into second place all
time. And that's not all. On Netflix, "CoComelon" spent over 100 days in a row on the Top 10
list. It might not be your idea of a good time, but all the kids who watch the show
definitely keep coming back for more, making it a certified hit.
Sure, "CoComelon" is mostly just animated toddlers singing nursery rhymes while the
adults in their life are way too happy to join in with them, but kids love it, and that's
what makes the show a success. And, as we all know, lots of viewers equals lots of cash.
"The Wall Street Journal" reported that "CoComelon" brings in about $120 million per year, but
that's not all. The global entertainment company Moonbug crowdsourced over $250 million to
purchase children's channels and spent a massive amount, the full cost which hasn't yet been
revealed, to acquire "CoComelon." Safe to say, the show is a huge money-maker. To think,
it all started with two parents just trying to make their kids happy.
While most of "CoComelon" centers around kids just living their everyday lives, the show
does tackle some serious topics. Well, sort of. While "CoComelon" isn't exactly high-brow
entertainment, it can get pretty real.
"Let's plant our seeds!"
Co-creator Jay Jeon explained that, while "CoComelon" tries to be fun and engaging for
children, the show's creators also try to stay relevant with the topics they present.
The show tries to live up to its tagline: be happy and smart. When the Covid-19 pandemic
started dominating conversation, "CoComelon" addressed many topics that were tied to it,
like how to best wash your hands and how you can have fun without leaving the house.
Like anything that's popular, "CoComelon" has more than a few haters. Sure, it's a kids'
show, but not every child is going to enjoy it... and certainly not every adult will,
either.
In fact, "CoComelon" and all its viewers got so many people talking that even Swedish YouTuber
Felix "PewDiePie" Kjellberg was inspired by it — but not exactly in a good way. PewDiePie
actually performed a diss track targeting the show that was eventually banned by YouTube.
Being simply vulgar isn't usually enough to get a video banned, but PewDiePie's track
was taken off the platform because it was encouraging abusive behavior.
With all the successes that "CoComelon" has enjoyed, it makes sense that the brand would
expand to include things other than just episodes and clips online. So, if you have a child
or someone you know who loves "CoComelon," you should probably be aware that you can
buy "CoComelon" toys at several retailers, including places like Target and Amazon.
In fact, a "CoComelon" plush was actually the most searched for toy online during the
2020 holiday season. "CoComelon" toys have been so popular that people were reselling
them on eBay with outrageous markups. After all, what toddler wouldn't love to hold a
toy from their favorite show while watching their favorite show? It's not rocket science
that kids love toys, and "CoComelon" has merely capitalized on that.
As discussed earlier, "CoComelon" got its start when a husband and wife duo decided
to work together to bring their sons some joy. And even as "CoComelon" turned into something
much larger than they could have ever imagined, the people behind the brand didn't want any
of the fame that tends to come with that sort of success.
In fact, "CoComelon" creators Jay Jeon and his wife have laid pretty low despite their
huge success. Jeon's wife even stays anonymous, despite her involvement in a multi-million
dollar business. And there's a reason for that. Speaking with "The Independent," Jeon
said:
"We prefer to let the content we create speak for itself [...] The most important thing
for us has always been making videos, stories and characters that resonate strongly with
our audiences. It's not about us, it's about serving them."
You might not think that tiny little babies could ever really enjoy watching a television
show, but they really do seem to be drawn to "CoComelon." Turns out there's a reason
why they're drawn to this specific show. Psychologists have described "CoComelon" as a multi-sensory
experience that is able to transfix babies on several levels. The bright colors and focus
on faces and large eyes give them anchor points, and the repetitive sounds alongside constant
movement keep their attention focused. So, if you've never let your baby watch "CoComelon,"
you might just give it a try. They could end up loving it, and you could end up getting
a good laugh out of watching their reaction to it.
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