is because cold email hit his clients in
their inboxes where they already live
and that's why we were able to help so
much it's not like he was selling to
manufacturers who were building things
on the production line constantly and
never looking at their email INBOX these
are direct response businesses
this video is brought to you by email
10k learn how to book meetings with
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calm today I'm going to talk about lead
generation how to find clients for your
digital agency this is something we've
done hundreds of times now we've touched
over a thousand businesses thousand
businesses have shown us their analytics
and shown us their goings-on so I want
to talk about how to get more clients
for your digital agency through that
lens and I want to do it by showing you
Charles Kirkland this is an entrepreneur
who's a lot like you guys let's check
out Charles real quick hey this is
Charles Kirkland I'm the founder of the
media buyer Association with that single
term media buyer you would think that I
would be completely opposed to using
anything that's not paid traffic
interactional right I am about a year
ago or should say it was about a year
ago I stumbled across Alex on a podcast
and he was talking about growing a
business with cold email well I am very
hesitant as I prefer a PPC I like things
I can control measure scale
not a problem now listen to him it was
quite a treat okay so who is Charles
Charles runs this company called the
media buyers Association they like most
marketing agencies are having issues
getting clients and the problem was not
Charles he's a great marketer he's
amazing at driving traffic to his
clients the problem comes with on earth
doesn't word for it the problem comes
from self blindness that means marketing
agencies have a very hard time seeing
and improving their own marketing
channels we get so distracted by helping
our clients succeed that we forget or we
D prioritize our own marketing and
that's exactly what Charles was dealing
with he's a great marketer his clients
were super happy he wanted more clients
and yet was so busy with his current
clients that he didn't want to put the
time in to improve his marketing and so
he bumped into our world and we decided
to work together so Charles is here he's
not getting enough clients for his
marketing agency PPC is not working what
did he end up doing well first
talk about what he's doing right and we
can start with his website so he's
talking about how to systematically and
predictably turn paid advertising into
business growth and he's got his
on-demand training here what he is doing
right is he has a solid niche that's
number one
you could see right here on his website
the most successful direct response
businesses work with us and you should
too he is going after direct response
businesses that's a niche that he loves
that's a niche that he is amazing at
he's a direct response copywriter so he
can get people to convert and run the
ads it really fits together so he has
his niche down he's not like most
agencies where they're like we can work
with anyone which is a common issue with
agency owners y'all are always talking
about how you can work with anyone so
it's not worth niching down Charles is
the perfect example of somebody who as
soon as he niche down he was able to
better identify his audience and go
after them directly the second thing is
he knows where they live he is a paid
advertising guy so he was tackling the
paid advertising side but he also knows
that these guys live in their inbox and
that's why he loved our content so much
and liked working with us so much is
because cold email hit his clients in
their inboxes where they already live
and that's why we were able to help so
much it's not like he was selling to
manufacturers who are building things on
the production line constantly and never
looking at their email INBOX these are
direct response businesses they'll
actually live in their inbox if they're
doing email marketing so he went through
he has a solid niche and he knows where
the clients live then he followed the
process the same one we talked about an
email 10k
he built a list of leads using our
recommended tools he wrote a cold email
sequence and you can do the same using
any of the scripts that we talked about
on this YouTube channel or we talked
about this in detail in the email 10k
course and he optimized from there
what's cool is Charles didn't expect to
just send one email message and start
getting results he's an advertising guy
he understood that nothing's handed to
you and he also understood that you
can't just take learnings from one thing
and pretend like you know the other
thing right he was able to follow our
scripts and he was able to put his ego
aside for a bit to follow our process to
see results and then he could start
making changes he understood what to do
there and then he tried and he improved
based on the stats and how did he do
let's hear it but bounce was the real
deal
looked at everything sort of watching
his videos on YouTube and by the way
watch the videos on YouTube the guy has
just a tremendous amount of free
resources only YouTube from that
standpoint and I said okay let me see if
I can implement this and do the exact
same thing that he was doing except I'm
doing in my niche and can it work can it
grow into a Kent scale well at this
point our marketing agencies booked
solid to the point where we can't take
anybody else we turn people away we go
up on our prices fees now we're
delivering more services better services
and we've moved up to it much higher end
higher scale client so with that said if
you're thinking you know is Alex the
real deal
is experiment 27 the real deal I'm just
gonna tell you yes whatever he's got I'm
just gonna tell you I've used it works
great cold email which is rockin it
so with that guys this is Charles
Kirkland from the media buyer
Association I'm gonna just tell you Alex
rocks experiment 27 rocks and just trust
it have a good that's that I don't think
anything else needs to be said this
video is brought to you by email 10k if
you want high paying clients without
spending money on paid ads you might
want to watch this I'm Alex Berman and
I've been able to grow a services
business by over 1 million dollars in
revenue and get to work with
billion-dollar customers for instance
you ever built a website for a
restaurant you might get five hundred
dollars but if you build that same
website for a financial services firm
they will pay you $50,000 for the exact
same website and that's what this
presentation is all about so click the
link below enter your details and check
out my presentation it's already helped
hundreds of business owners and even
complete beginners so again make sure
you click the link below and let me help
you get started thanks for watching the
video be sure to smash that like button
to encourage the YouTube algorithm
subscribe for more content like this and
just like Charles said check out our
free resources we have over 400 videos
all about sales lead gen and how to grow
your company so check all of those out
and I'll see you later thanks for
watching I'm Alex Berman