in this video i'm going to teach you how
to actually become a master of facebook
advertising everyone's looking for a
secret tip or hack to succeed with
facebook ads but the truth is there
isn't one any secret hack strategy or
tactic that you learn today might work
for a little while but it's going to be
short-lived whenever something like that
comes along pretty soon everyone piles
in and starts doing it and once
everybody is doing it on the platform it
pretty quickly becomes ineffective and
then it's back to square one and you're
trying to find out what the next thing
is going to be but there is a way to
avoid that cycle and that's by focusing
your time and energy on the skills that
are going to turn you into a true master
of facebook advertising and marketing in
general not only will this make you a
better advertiser on facebook who's able
to weather storms and adapt no matter
what changes come your way but it will
also make you a better marketer in
general who's able to succeed on any
platform and that's the ultimate goal
these platforms like facebook and
instagram they will come and go and if
you can become a great marketer on any
platform it means that you're secure now
and into the future as well no matter
what the hot platform is right now okay
so let's talk about each of the skills
you need to develop and how to actually
develop each of them skill number one is
mastering how to press the like button
on youtube videos the best way to do
that is to practice so go ahead tap the
like button below this video if you find
it helpful makes a huge difference to
the channel and i really do appreciate
it but seriously now let's talk about
what the actual first skill is and that
is learning how to craft a great offer
the reason i put this at number one is
because if you can't come up with a
great offer meaning an offer that your
audience really really wants then it
makes everything else much much more
difficult compare that to if you have a
fantastic offer that your audience just
can't wait to buy then everything
becomes really easy you don't even need
to be that great at ads if you have a
really compelling powerful offer but
unfortunately so many people who get
into facebook advertising they skip over
the offer and they go okay i've got my
thing i want to sell it now i'm going to
start facebook ads versus okay i've got
my thing how do i really craft this
offer into something fantastic then once
i've done that i'll move into
advertising that's how you should
approach it and this is the thing with
your offer crafting it is actually a
skill and it's not just like well this
is what i've got to sell i'm going to go
out and sell it you should be looking at
it from the perspective of this is what
i've got to sell i'm going to learn how
to craft a fantastic offer around that
product or service and then once i do
that i'll have an offer that i can then
go out and promote so focus on building
that skill of crafting offers don't just
gloss over it and move straight into the
later stages of marketing one of the
best resources i found recently on
crafting offers is a book by alex
hormozy it's called 100 million dollar
offers i really recommend you go and
read that it's probably one of the most
practical things i've read in recent
times on how to actually craft come up
with and implement a great offer for
your business so check that one out the
next skill you really should be working
on is copywriting and messaging because
this is going to improve every aspect of
your business not just your facebook and
instagram ads but it's also going to
help with your email marketing campaigns
your landing pages your sales pages
every single thing that you write in
your business is going to improve it's
going to get you more leads and sales if
you improve your copywriting and your
messaging skills this for me and for
most marketers is something that's an
ongoing thing it's not like you just
learn copywriting and stop it's a skill
that you should always be working on and
building because it's probably the most
valuable skill that you can actually
develop for yourself there are two main
ways to improve your copywriting and
messaging skills the first one is books
i'll give you a few recommendations now
the first one breakthrough advertising
by gene schwartz really really good it's
copywriting but it's also general
marketing theory as well so definitely a
must read there the other one i
recommend ogilvy on advertising really
good book as well check that one out two
others here influence
and pre-suasion by robert cialdini these
ones are more about the persuasion side
of copywriting and messaging and i
really recommend those two as well a
couple of others that i'll leave you
with now is wizard of ads by roy
williams and then another book called
cash advertising all of these i'll pop
in the description as well so you can
check them out so studying copywriting
through books is fantastic but the best
thing you can do is actually start
writing so the more you write the better
you will get at this so make sure that
you are writing every single day write
ads write emails write landing pages
doesn't matter how good they are you
will get better over time as you
practice this skill you can only get so
much from books if you're not actually
writing copy then you won't get better
at it okay the third skill is the
creative side of things so this is the
images and videos if you're not great at
coming up with creative ideas then your
ads are always going to struggle it's a
skill that needs to be worked on and
developed as well and what most people
don't realize is there are multiple
elements to this so the first one is you
need to be able to come up with original
innovative ideas that's actually one of
the best ways to get ahead i think with
facebook and instagram ads is if you can
be original and innovative with your
creatives then you stand out in the feed
what most people end up doing is they
look through facebook they study others
or they study their competitors and just
kind of go with something the same it's
the ones that innovate and are ahead of
the curve that stand out and they get
the best results what i've learned since
being in advertising is creativity is a
skill as well i always saw myself as not
a creative person i just thought i don't
have a creative bone in my body but you
can actually work on this and i'll talk
about that in just a second so you need
to study the platform in this case
facebook and instagram and understand
well what works in terms of creatives on
this platform because it's very
different on facebook compared to let's
say tick tock or snapchat or any other
platform so you have to factor that in
when you're coming up with creatives and
again this is just a skill that you
learn and the other thing is you have to
understand what works from an
advertising perspective when it comes to
creatives it's about actually getting
the attention and interest of your
customer or client so it's not just
about something that's beautiful but
it's about something that serves its
purpose which is grabbing that attention
now if you want to improve this skill
there is a great book called cultivating
creativity by emma martha and i hope i
haven't butchered that name but that
dives into that creative skill and how
to develop and work on that other things
i like to do one study what people are
doing in other industries so not
necessarily studying your competitors
but looking around looking for creative
ideas that are coming from other
industries whether it's big corporate
giants or whether it's small players out
there who are doing really really well
have a look around and study what others
are doing on facebook and on instagram
the way to see that is either just
browsing your news feed or by using the
facebook ad library it's a great
resource we can go and see what any page
is running in terms of ads another place
i like to go now is youtube i will study
youtube i'll look at titles and
thumbnails and what people are doing
there in terms of creative ideas and
i'll try and bring that over to facebook
the reason for that is that youtube is
very creative focused everyone on
youtube is a creator and so they are
doing this day in day out they're coming
up with really good thumbnails and
titles because that is the lifeblood of
their business they need people to click
on those thumbnails and titles and so i
use youtube as a great source of
inspiration okay let's move on to the
next one now which is conversion rate
optimization or cro this is the skill of
learning how to optimize for leads and
sales on your website so facebook ads
are going to bring you traffic which is
great but if you don't know how to
convert that traffic into leads and
sales then it's just a very expensive
exercise of bringing people to your
website who end up just bouncing away
and leaving right so you need to learn
cro so you can run split tests on your
landing pages on your sales pages on
your email marketing campaigns and
everything else to be constantly
improving those to turn more of the
traffic that you pay for from facebook
into leads and customers what that's
obviously going to do is then lead to
increased profits for your business or
for your clients now this is a really
important skill to learn whether you're
doing this for your own business or for
your clients and here's why obviously if
you're doing it for your own business
you can identify what's working and
what's not on your website you can go in
and focus on improving that to put more
money in your pocket but for clients if
you can identify weak points in their
sales funnels and you can consult with
them and give them advice around how to
further optimize those funnels for more
profits in their business it's going to
make one your job as an advertiser much
much easier two your clients are going
to absolutely love you for that and
three can become another revenue source
for your business because you can
provide consulting and maybe even
implementation around cro and that
naturally leads me into the next skill
which is data analysis you need to know
how to collect data reliably so from
facebook from google analytics and from
other third-party platforms and then
once you've collected that data you need
to know exactly how to interpret it
understand it and then use it to make
smart decisions this is where a lot of
people fall over they'll say my facebook
ads aren't working anymore and i will
say well what's changed like what in
your data has actually changed because
then we'll know what we need to focus on
to fix it and the answer is usually
crickets once you know how to analyze
and understand and interpret data that
data will give you incredibly valuable
insights and it will guide you on what
to focus on and what to do next it takes
the guesswork out of it it tells you
what to test next with your ads it tells
you what to focus on with your cro and
everything else across the back end of
the business this is a skill that if you
are running ads and you haven't mastered
it or you haven't focused any time and
attention on it that's something i would
recommend doing right away a couple of
resources for you on this if you want to
go deeper chris mercer is a great
resource at measurementmarketing.io
and there's another website called data
driven new that really dives into this
as well but if you want something now to
help you understand your facebook ad
data read your results and learn what to
focus on next on the facebook ad side of
things check out this video which will
walk you through that whole process and
exactly how i do it what i'll leave you
with is to make sure you spend time
every single week improving each of
these skills that's going to compound
and turn you into a fantastic facebook
marketer and also a fantastic marketer
in general alright thanks for watching
and i'll see you in the next one bye