In 1995
Maurizio Gucci finishes a meal, and begins to ride his bike back home
We hear the voice of his wife Patrizia Reggiani as she mentions how seductive
the Gucci name was for her, and how it was also something of a curse
As Maurizio arrives home a man is heard calling his name
Jump back to the 70’s, where Patrizia was working for her family’s trucking business
as a secretary forging signatures on checks
later, she is invited to a party by her friend Max
which is where she meets Maurizio as he is standing behind the bar
After learning he is part of the Gucci family she immediately becomes interested
They hit it off and dance together
Later on, Patrizia stalks Maurizio as he goes to the library
He sees and recognizes her
and says he wants to become a lawyer
They talk for a bit until Patrizia convinces him to take her out on a date
Once he calls her back, they spend a day in town sharing food before going to the lake on a boat
They are watched by a man named Franco
Maurizio invites Patrizia to meet his father Rodolfo
They have lunch together where Rodolfo appears to look down
on Patrizia’s work in her family’s business
The subject changes to Rodolfo saying he used to be an actor which is how he met Maurizio’s mother
later, he tells Maurizio that he doesn’t trust her
seeing her as just another social climber, who wants his money
It was Rodolfo who hired Franco to follow them
which is how he learned more about Patrizia’s background
Despite all this, Maurizio defends Patrizia and tells his father that he loves her
he shows up at the Reggiani house to speak to Patrizia’s parents
He informs them, that he has decided to leave his family and money behind
in order to make an honest living working for their business, until he can marry Patrizia
he begins working at the company and genuinely enjoys the labor
later, The two are married and the news is caught by Maurizio’s uncle Aldo
he visits Rodolfo about expanding the Gucci brand into malls but Rodolfo refuses
Aldo brings up Maurizio and Patrizia’s marriage with Rodolfo feeling he and his son are done
but he tells him that he will end up old and lonely if he doesn’t make up with him
he contacts Maurizio and Patrizia to invite them to his 70th birthday party
Maurizio isn’t fully onboard, but Patrizia and Aldo convince him otherwise
They visit Aldo’s home, which has many guests including Aldo’s bumbling son Paolo
who also has his own ambitions of joining his family as a designer in his own right
However, Aldo discourages him from doing that, which leads to him and Paolo arguing
On their way home, Patrizia shows Maurizio two tickets to New York that Aldo gave them
so that they can travel there with him
At night, she watches a commercial for a psychic woman named Pina
Patrizia calls her and asks her if she will be successful which Pina says is vague
but she quickly acknowledges, that Patrizia has ambitions for success in all fields of her life
and Pina suggests that Patrizia will get everything she wants
Maurizio and Patrizia attend Aldo’s birthday party where he once again tries to convince them
to go to New York with him
Patrizia talks it over with Maurizio telling him that he has an opportunity
to bring something more to the family
She also announces to him that she is pregnant and Maurizio agrees to go to New York
The couple moves into a lavish new apartment with a great view of the city
They begin to work with Aldo to expand the Gucci brand
Back in Italy, Paolo brings Rodolfo over to show him some of his design ideas
Rodolfo says to not show them to anyone,
which Paolo thinks means that he doesn’t want anyone to steal his ideas
but Rodolfo makes it apparent, that Paolo is too incompetent and mediocre
to make a mark in their business
When Rodolfo leaves Paolo vows to get his designs out on his own
and he grabs a piece of cloth that Rodolfo designed so he can piss on it
Patrizia gives birth to her and Maurizio’s daughter Alessandra
named after his mother
They later return home to meet with an ailing Rodolfo to share the news with him
he is proud and tells Maurizio that the Gucci business is in his hands now
Rodolfo passes away and the family attends his funeral
Patrizia and Maurizio meet with the family’s business associate Domenico De Sole
who informs Maurizio that Rodolfo never signed his death certificate
and if he wants any claim, to whatever Rodolfo left him
Maurizio would either have to pay an inheritance tax of $14 billion or sell his shares of Gucci
and Patrizia tells Maurizio
she doesn’t trust Domenico
Patrizia meets with Pina in person, where she gives Patrizia other personal advice
to maintain control of her stake in the family business
Aldo gives Maurizio a job at one of his stores
Patrizia later finds, that their housekeeper got a knockoff Gucci bag, from a flea market
She buys a bunch of them, and shows them to Maurizio,
who doesn’t seem entirely fazed by people producing fakes
and Patrizia calls him a cretin for it, which he does not approve of
They bring Aldo in and considers the fakes to be profitable
Patrizia argues that this would ruin the credibility of the Gucci name,
but Aldo dismisses her opinion because this is not a girl’s game
in Milan, 1983
At a Versace fashion show, Maurizio meets a designer named Walter
They exchange pleasantries, but Walter says that the Gucci name has gone down
Patrizia overhears this and later chastises Maurizio for not living up to his potential
She says they need to cut Aldo and Paolo out of the business, if they want to make any progress
Domenico informs Patrizia and Maurizio, that Paolo is attempting to start his own fashion line
She tells Maurizio that they should appeal to Paolo in some way
to prevent him from going against their own business
Patrizia later meets with Paolo on her own to manipulate him by appealing to his ego
She convinces him to let her and Maurizio distribute his designs under Gucci for a deal
Aldo is later arrested for tax evasion, and sentenced to a year in prison,
which worries Paolo about any potential legal trouble he may face
During a fashion show that Paolo puts on, he is hit with a cease and desist
and officials come in to seize his assets
and force the show to stop and the guests to leave
with Paolo’s wife Jenny being left humiliated as she continues singing by herself on stage
Paolo confronts Patrizia and Maurizio accusing them of acting against him
After an argument Patrizia tells Paolo that she and Maurizio want to buy Paolo’s shares of Gucci
Later on, Maurizio flees on a motorcycle when he learns
that officers are seizing assets in his and Patrizia’s home
but she arrives to witness this and is distraught believing that Paolo is behind this move
Maurizio crosses the Italian border and ends up at a ski resort,
where he runs into an old friend, Paola Franchi
Patrizia eventually brings Alessandra up
to meet with Maurizio, where Patrizia meets Paola and her friends
While having lunch with them Patrizia is unhappy with the way Maurizio
talks about her in front of the other people
They argue in their room later, because Maurizio thinks that
Patrizia is manipulating him against his family, and doesn’t seem to trust anyone
Patrizia tells him he is a cowardly man
she stays with Maurizio over Christmas so they can be with Alessandra
While Patrizia gets him a nice gift, he just gets her a gift card to Bloomingdales
She later talks to Paola, and appears to press her for personal information
it is evident that Maurizio has totally fallen out of love with Patrizia
and he tells her that he is sending her and Alessandra back to Milan
Maurizio begins an affair with Paola, and meets with investor
Nemir Kirdar to help him out with the business
Aldo is later released from prison,
and reunites with Paolo, who informs him that he sold his own shares of Gucci, enraging Aldo
Paolo justifies this because he is basically broke, but Aldo feels he is now ruined
The two later meet with Nemir to make a deal for Aldo to sell his shares,
but after they learn that Maurizio is involved with him, Aldo calls Maurizio a traitor
Aldo briefly weeps, but signs the contract anyway
later, Domenico finds Patrizia and informs her that Maurizio intends to divorce her,
and wants shared custody of Alessandra
Patrizia talks to Pina again, and more or less figures out that Maurizio is with another woman
Maurizio starts to take Gucci back up to the top
meeting with other top designers like Anna Wintour, when trying to find new partners
Domenico introduces Maurizio to Tom Ford, who vows to help Maurizio
Patrizia finds him and tearfully tries to get him to go back to her,
but he is done with her and Alessandra
She later begins sending threatening voicemails to him and Paola
Patrizia and Pina meet with two hired hitmen Ivano and Benedetto
They give them the job to find Maurizio and kill him
Following a successful fashion show, Maurizio has dinner with Domenico,
Tom, Nemir, and other investors
They want to buy Maurizio’s shares of Gucci for $150 million,
which would give Domenico a more controlling stake in the company
he realizes Patrizia was right about him and he throws his dinner plate on the floor
On the morning of March 27th 1995
Maurizio finishes his lunch,
and rides his bike home, where Ivano and Benedetto are waiting for him
Once they spot him, Benedetto exits the car and approaches Maurizio
calling his name and shooting him three times, before fleeing the scene
Patrizia awaits the news and writes Paradise in her journal
she goes with Alessandra to Maurizio’s home to a devastated Paola to console her,
and then callously tell her to leave her home
Two years later, we see Patrizia, Pina, Ivano and Benedetto on trial
The judge continuously calls Patrizia
Signora Reggiani but she tells him You may call me Signora Gucci
The ending text states, that the four were arrested, and convicted for Maurizio’s murder
Patrizia was sentenced to 29 years in prison, but was released after 18
Pina got 25 years, Ivano with 26, and Benedetto received a life sentence
Aldo died of prostate cancer in 1990 while Paolo died in poverty in London five years later
The same year that Maurizio is murdered, the Gucci company
became a publicly listed company with Domenico and Tom leading the company in the 90’s
and Alessandro Michele and Marco Bizzarri running it today
It is one of the most successful brands, with an estimated net worth of $60 billion
However, nobody in the Gucci family currently works for Gucci