I'm a look at me I'm podcast we're kind of like ancient when it comes to the the
age on YouTube if you don't mind me asking what are your major income
sources what you wanna pay me thirty dollars to show your probiotics okay we
are going to do my first podcast yes there's the guest appearance it's not an
appearance because you don't appear anywhere it's true you appear in the
ears but you're gonna be appearing at the studio yes whose studio sorry girls
oh I see what you did there we're creating context yeah we are going to be
part of the story girls podcast which is really cool they are I can median
youtuber do oh did I say right you oh you oh yeah they're super creative they
do a lot of like DIY stuff and I'm gonna try to get them to do a house huh but
like the kids things I had like a whole vision I'm gonna I
have a proposal like I'm rhyming with a business plan did you ever know ahead of
time or you know I'm them by surprise exactly that's my move do you think I'll
have coffee for us yes I think don't you think you have a lot of coffee I do I
drink so much coffee No okay I need to post okay
now Gary goes like they invited him welcome to your condo view directories
say sorry girls did you imagine oh my god I'm calling Brian who's a
Brian oh that's so cute why are they called the story girls
anyway cuz they're sorry they didn't open the door they better be
sorry one don't meet this guy Gary my husband he's question the party Oh
take your cherry nice to meet you nice to meet you
this is gorgeous yeah this we added and like some decorations little YouTube is
also is this also like a residential building two people build these in lemon
lemon where I used to live here when we first moved in here was like dog a good
solution to like split the rent in the office yes this is sound really loud
yeah yeah but try these yeah your regular so you should be good good it's
like not a bad job right hands yeah it's fine
well I can do it a lot of the offices I distract everybody
hey you sound great Mike here oh that's okay they see me all the time
Emma look at me I'm podcasting we're gonna start with the first questions so
it's gonna set like it's gonna feel like we're just jumping into it but I've
already set it up alright so they're gonna edit your audio later so there's
not gonna be like a show right now so they've already done so they're gonna
just like edit you mean later yeah okay cool
it's Jill okay I promise that won't be weird you can you hear then you're on
our level alright hi hi malaria I'm so happy to have you thank you so much I'm
so happy to be here I'm so excited to get to know you better and specifically
you in the YouTube world because I just feel like us being up here in Toronto
there's not that many of us I know and I feel like we are not united enough I
know we're gonna unite and we're also gonna learn more about us so I was
wondering if you could give us a little brief overview about you so I am 28
years old and I have three children I am a holistic nutritionist which is what
basically brought me into the social media world okay I decided to start a
blog which was in 2016 very late for a blog fun fact yeah no
one was reading at that point anymore so I thought that an xbox best thing I mean
Instagram was already kind of going strong you already had it in serum or
like Instagram the app was good like strong Instagram the app no I had
nothing okay I was like I had three photos with like really bad filters you
know and it's like the oh yeah you know and around it the reefs have rounded
corners yeah yeah it was a lot of weird stuff was posting like recipes here and
there but I didn't really made it into I would say a business Instagram I was
just like sharing my own things with people that followed me like mostly
friends and family then I was like okay what's the next kind of platform that
will give me the stage to really show Who I am and that scared the hell out of
me yeah and that was YouTube wait what your duties are huge so all of that
happened in span of like four or five months oh
really I learned really fast I'm like okay holy xxxx next if something doesn't
work I move on yeah I don't just kind of sit and dwell on it for too long so I
took action and I started YouTube and that was yeah I was still 2016 I really
appreciate that taking action is not a skill that everybody has okay before we
jump into a little bit more about you because I want to know everything that
you're willing to share I want to go through a quick lightning round if
you're cool with that yes okay do it so can you describe
yourself in one word aggressive I need to be more lightning with this okay
okay last place you traveled Mexico oh oh my god yes it was a family vacation
favorite app on your phone other than social media Netflix first CD you ever
bought Britney Spears baby one more time mm-hmm Instagram or YouTube YouTube if
you had to choose a new career what would you choose journalism what's your
favorite item in your closet my furry pink jacket of my husband hates words to
live by um that'd be beautiful okay that's the
end of the lightning round I think I'd be good job so after you started your
YouTube channel mm-hmm did you get popular right away did you start getting
viewers so I was doing a lot of recipes and they were so cringy and awkward
today I'm gonna share with you this delicious flower live zucchini chocolate
muffins yes you've heard me zucchini there's a vegetable in it
and you're gonna love it let me show you how to make it and sometimes I like to
like go back and watch them yeah it's a crunch and you're just like look how far
I've come yeah just like Villere you know what
good for you so I kept posting a few of those and no one watched them there was
maybe like 1015 views but for me that was huge because I'm like how did these
people find me YouTube represented everything I was
scared of I had to record myself I have to put myself out there and I was very
self-conscious about my accent by my grammar about my vocabulary so it was
all these things that really scared me that's kind of where I wanted to get so
I didn't even think this is going to become anything but I was like you know
what worse thing that can happen is you'll be at the same place you are
right now which is zero school yeah but you will learn to be
comfortable with yourself and just you know kind of see where it takes you so
that's why I started YouTube it made me become very like crafty and creative and
I didn't know that was missing from my life
that's great creative outlet so you asked me if it became popular right away
I started nutrition didn't really do much so my husband I was like don't you
know how to do like that make up stuff like modeling for over ten years
can't you just do something like that I'm like really who's gonna watch it so
I was like okay whatever I'll do beauty and that's when I started seeing mmm
action I started getting comments and I started even getting requests you know
people were like oh I love what you're wearing women should do a fashion thing
was like okay yeah yeah yeah yeah I can put a coat on and world so
that's kind of how it all started it took me a while to start being
consistent I didn't know the importance of being consistent on YouTube yeah
again I didn't know that it could become anything I just started like a really
cool hobby maybe six months into YouTube I was like okay I'm gonna start creating
videos posting once a week I think when I got my first inquiry for sponsorship
oh yeah that's when I was like what you wanna
pay me thirty dollars to show your probiotics okay and I remember I went to
Gary I was like her husband my husband I was like hey listen someone's paying me
thirty dollars to show a box of probiotics that I'm already using how
did this company know to contact me and he's like okay cool this is so cute good
for you and then I had my first hit video okay yeah there's always like
something that was the turning point yeah what was it and that was how to
look good in every picture malaria hero model so how do i what do I
do how do I pose how do make me look skinny
coming straight from the model yeah exactly so it was just simple things
like hacks that I've learned throughout my career again I took something that I
saw so many people kept asking in the comments and I made a video about it and
that's when it just went and what year was that I think it was 2017 how long
after that did you hire your first person because you
have a whole team now Emma was the first person we hired and Emma's been with us
for a year a year and a half I wanted to go really hard into YouTube now because
I understood that there's a lot of potential here to grow to build a
business it didn't only feel my creative outlet it also fed my entrepreneurial
yeah yeah and I wanted to create more content I came to my husband and he's
like why are you spending most of your time on editing exactly I shoot for 30
minutes and then I edit for five hours at that point my husband said you're
generating income from this yeah let's reinvest in the company that's when we
decided to incorporate the business and hire someone that will you know be doing
their own craft like their own expertise and you can actually hone on the what
you can do which is content because you no one else can create the content but
you at first I was kind of being like no this is a one-man show and I'm gonna do
it on my stuff and he's like okay business 101 this will not go anywhere
if you insist on doing everything yourself some of my favorite word's live
by our work smarter not harder exactly and that's what delegating is
yeah I think that a lot of people do a one-man show or woman show they might
have like an editor or a videographer but you have like full-time staff like
salary right what we're trying to create is basically an in-house MCN slash
management today there's a lot of youtubers a lot of social media people
that are managed by these huge companies that's something that I was a part of as
well when I just started it felt like they don't really know ya much I've
noticed that so many of them were cold call or send us emails everyone
represents Lilly Singh everybody everybody represent Logan Paul yeah I
was like hi I don't get I don't get it I was in a modeling industry for over a
decade and as a model you are relying on your agencies to bring work for you you
can go out there and get work for yourself yeah so you sit there and wait
and you know sometimes they call sometimes they don't and I just really
hated that aspect of my job and I always thought you know what one day I'm gonna
be in a position where I don't need to sit and wait like I'm gonna go
out there and get myself for our listeners an MCN is a multi-channel
network from the u2 perspective it just kind of sucks it's like this big network
that's trying to like scoop up all these youtubers and take a portion of their
income since you do have this team you have like yes that management bird type
person but if they're in-house exactly so the reason why we have six people is
that we do our accounting in-house we do our business inbound and outbound
in-house we have the editors yeah and we have a production manager so that's
that's the team if you don't mind me asking what are your major income
sources like brand deals Adsense so my business is fully funded by my business
so I mean we're generating income we are reinvesting it back into the business
and we're growing obviously gary is your partner in life mm-hmm and also kind of
in the business like is he more of like an advisor is he like fully running this
company with you so we are partners 50/50 I knew that I had Gary beside me
who to me is a business genius yeah and why won't I go to him and you know and
get him involved I would say that he is running the infrastructure I'm
definitely part of it all but I've also noticed when I was very very involved in
the beginning in like the smallest things it really sucked the creativity
out of me yeah I understand and I really couldn't create it's still taking me
time to let go I'm involved in a lot of like the high-level decisions and trying
to stay away from all this like little minut details exactly just like clogged
down your brain exactly I also have a family I have children so the amount of
time I have to think about being creative or think about myself or go
into my own little world very like small small percentage of my week keeping
inspired and stuff that's why you know all these new channels do so well is
because they are a breath of fresh air they're like new talent I guess you
could call them and they have a fresh perspective it's hard when there is so
many like young faces and when you do something for so long
and this is like your career yeah it's hard sometimes to like keep everything
fresh and enjoy your own content yeah it's hard the platform just has so many
younger people on it I mean we're kind of like ancient when it comes to the age
on YouTube we are yes but I think that we cater to a different audience I love
seeing young people creating and you know how seeing their visions it's super
cool I don't feel like it's a competition yeah because I truly believe
that my audience it's different you know I don't cater to 13 year olds who are
going to high school need their school outfit exactly that's not our audience
Yeah right like you guys have a specific audience I have a specific audience I
think that there's room for everybody and the more the merrier I think that so
many people are learning so much about each other about the world about
different hobbies about different things through YouTube literally every person I
meet I'm like start a YouTube channel start a YouTube channel
because I truly believe that everyone has something to say it actually like
makes me more optimistic yeah some like most channels sound like stumble on this
channel but it makes me optimistic because YouTube is a great place to just
like kind of revive yourself survive escape a little you learn yeah learn a
new hobby learn how to do some makeup or a DIY exactly how is it working with
your husband do you work together like all the time because that could be a lot
working with the same person all the time and seeing them all the time at
home at work it's a lot I actually do love spending time with him that's good
it's nice to know that your partner in business is someone that wants the best
for you and you know have the best intentions
when he gives me feedback on when we talk about business like I know that it
comes from the right place I don't have to be like what's the motive here yeah
so it's actually amazing like I feel super super lucky yeah could be in this
position it's also nice to have somebody that really understands what you're
going through and just what you're dealing with on the day-to-day I mean
obviously there's downsides to maybe being around each other all the time
although it seems to be working out for you just fine no listen we sometimes we
do get on each other's nerves yeah that happens when you're married in general
yeah it's not right it's nothing different right you know it's just being
honest and communicating I think it brings us closer as well because we both
really passionate about entrepreneurship about business and to have something in
common with your partner where you both are so obsessed with it and you talk to
each other about it and it's mutual that's pretty amazing yeah so okay so
something else you have in common are three little offspring that you have yes
those little guys those little guys I know you've mentioned before how like
you consider yourself a mom obviously but you you explained it better how did
you explain it about not being like just a mom and not losing your own identity
you live under this light where this is how you're supposed to do things and
everything else is you know yeah important you're a mom you should still
like only care about your kids I'm not just a mom that will sometimes you know
have a chance to run outside of the mom hole and do something for herself
you know I've realized that and not for my lifestyle for my happiness for the
happiness of my family I have to be happy with myself first and make myself
happy and not put that expectation on my husband or on my children once I started
looking at that this way where am Valyria I'm a mother I'm a wife I you
know I do all these things it just made me more authentic and just made me to
connect with myself more like I love Who I am now because
not trying to fit anything like this is this is it yeah ah the hate could just
be so much with with children yes how do you deal with that I just remind myself
to be kind and compassionate because you know for me if someone decided to go
online create a profile write all these mean things they're going through
something yeah something really sad happening in their lives okay so I'm
curious yes as a Toronto lady like myself love our city yes why haven't you
moved to LA do you want to move to LA have you thought about moving to LA we
talked about it a few times but I honestly love Canada so much and I love
Toronto and I just know that this is where I want to raise my children
yeah yes you have you there I'm like yeah that's that's the answer I mean I
don't want to sound if there's gonna be an opportunity in the future that makes
sense yeah you know for our business then yes I'm not opposed to live
somewhere for a couple of years but I know that I'm gonna end up in Canada
yeah so okay I have a business proposition all right bring it up am I
in the car I was like listen I'm gonna come and meet the sorry girls
and I would propose for them to be part of my new home thing going on cuz we're
like having this whole series planned planned out oh my gosh yeah and we have
like the kids room and I've never done a kid sir my dudes are like really serious
they know exactly what they want okay so I think you guys can sit down you know
each of them and be like what do you want what's your personality like what
would you like to feel when you go into your room and they'll tell you all about
it and then you guys can you know oh my god Surprise them with the makeup
makeover oh my god that's so fun well we're on board room makeovers they're
just smile it's my favorite I could live the rest of my life just doing that oh
my god that's like my nightmare I couldn't imagine designing a place
from scratch like having to pick tiles like you're going through and I was like
eight months pregnant no and I'm just standing there and
they're showing me 50 shades of white I'm sweating I'm like I don't know what
to do and all I keep hearing is like valaria this is gonna be the tile for
the rest of your life this is what you're gonna be looking at staring at
forever make the right short I'm just like all right thank you so much I love
you having you on I hope that everybody at home enjoyed listening all right
thank you so much and we will talk to you guys next week thank you
get in there Gary so many things to remember it I don't usually I just like
don't usually go I just like I'll just not Thank You valaria for coming guys
you know it's still gonna be bright but will be sunny right cute maybe um maybe
you guys should follow valaria for yeah like all things lifestyle fashion
nutrition carotene vibe and here they ELLs
thank you so much for a little makeover challenge also
we're doing probably a stylus like you see what I'm doing here yeah you're I'm
committing at home okay we're gonna miss their winter content if all the
youtubers is to LA it's true actually and I don't know very many people in the
winter and I'm just know where you get it so bitter there like it's cold and
they're like bringing that butter yeah maybe if it's dinner or lunch box or
office yeah thank you so much guys thank you