- I hear a lot of entrepreneurs and their stress
about how do I create a profitable business plan?
Well in today's video I'm gonna share with you
my step-by-step about how to do that.
And more importantly, is to create your value ladder
and your visibility ladder.
Which is the most important part of your business plan
which I feel like no one is talking about
when it comes to business plans.
So stay tuned, that's what today's video is about.
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And by the way, I put out videos like this
every single week to help entrepreneurs grow their business
and scale their business and ROI.
So be sure to subscribe for more videos just like this one.
I know when entrepreneurs come out of school
or their starting their business for the first time,
they're asked to put together a business plan.
You know talk about, what are the benefits of the business?
What are the accounting, the numbers?
All those things.
And yes, such important things for you to know.
But what I also want you to dive into,
your entire business plan is based on a value ladder.
This is a concept that I learned from Russell Brunson,
one of my favorite mentors.
He has a book called "Expert Secrets"
which I can actually link below to give you a free copy,
all you have to do is pay the shipping.
And it talks about the value ladder,
which is the level of products and services
that you offer to your customers, to your clients.
And this is what's going to show your clients
at every different level, how they can work with you
to get more value and pay a different price
for you to be able to serve them
at any level of their affordability.
So lets say if you are starting out
and you have entry level,
maybe you have some free little giveaways.
For me, I have some downloads like some ebooks
and some free minicourses that people can watch.
And that's a way that they can get to know,
like and trust me before they might feel comfortable
to hand over their credit cards
and pay me for a course or my services.
And that's really important
when you're starting your business.
Is for people to get to know who you are
as you're scaling them up through your value ladder.
So at every level of the value ladder
you're giving them more value,
and the price is going up as they take different steps
up your value ladder.
So you can go anywhere from free, to high-ticket.
My value ladder goes anywhere from $0, $47,
a couple hundred dollars, $,1000,
a couple thousand dollars,
tens of thousand dollars, to $100,000.
There are steps at every level
with a different level of value, different level of service,
and different price points for my clients
to be able to invest in us.
The most important thing at every level
is knowing what's the result that you want your client
to get after accomplishing that step of the value ladder.
And how can we ascend them to the next step?
So if someone comes in at your lowest ticket.
So for me I have a little course for $47.
How can I ascend them to being able to get the result
from that, which is gonna help them in their business
to then be able to want to afford
and invest in my $1,000 course?
I wanna give them results at the $47 level
which makes them feel like,
"I wanna invest more, knowing that I've gotten a return
"on my investment at $47.
"How can I then take the next step by working with Marley?"
Me, hello, third person.
I don't normally talk about myself in third person.
"But how can I invest more and get a bigger result?"
Well the next step is my $1,000 level course.
And so on, and so on.
You keep ascending them up the value ladder
by giving them more value, and more opportunities
to work with you,
and more opportunities to get more results.
This right here, is your whole business plan.
Yes, it's so important to actually fill out
the full business plan when it comes to your marketing,
your numbers, your strategies.
How you're gonna bring things to market.
How you're gonna measure results,
how you're gonna grow your team
and be able to scale around your products and services.
That is so important, but the foundation
of a profitable business plan
is knowing your products and services, your value ladder.
And how you're going to ascend your clients,
your customers, through every step and every level.
Now I also wanna give you a disclaimer here.
Just because we have different steps of the value ladder
doesn't mean that people are gonna come in at ground zero
and work their way up all the way up to the top.
For me, we actually have clients who have seen me
on social media, they know what I'm about.
And they'll enter right at the middle of the value ladder.
Or they wanna get the best result,
in the fastest amount of time possible
so they enter the top of the value ladder.
And they're willing to invest the highest price
to get the fastest result.
And it's totally up to them, and it's also important
that we have that relationship
for them to be ready to invest that amount of money.
It's kind of like what we call dating our audience.
Before we go right in for the proposal for marriage,
we want them to feel comfortable with us
and know that they can invest this amount of money in us,
into our services and get a result.
Now I also mentioned a visibility ladder.
This is something that I came up with
based on Russell Brunson's concept of the value ladder.
The visibility ladder for me is also about the awareness,
and your messaging online so that people
can grow to know, like, and trust you.
Because yes, it's so important for you
to have different levels of value
and ways that you can sell your audience
into those levels of value with those products and services.
But the way you do that is through your visibility online.
If you've never heard of a company before,
and then they all of a sudden are like,
"Hey, pay me thousands of dollars."
You need to know, like, and trust them
before you're gonna feel comfortable doing that.
So I created the visibility ladder,
which is very similar to the value ladder.
Where the value ladder speaks about value
and price points, the visibility ladder
speaks about temperature and intimacy of your audience.
Now when we speak about temperature
I talk about cold, warm, and hot traffic.
Meaning cold traffic are the people
who've never heard about you before,
you need to build that rapport.
Warm traffic, those are the people who know about you,
they're problem aware, they need to know
that you have the solution.
And that's where you ascend them in that visibility.
In that intimacy, so that they know, like, and trust you.
And there're raving hot audience members
that can't wait to throw their credit card at you,
work with you, rave to all their friends and family.
And share that you are the go-to
for your specific industry or niche.
So in the different levels of the visibility ladder
I speak about how you can create discovery content
so that people can be finding your content
and learning more about you all day, every day.
How you ascend them into a relationship
where you're building rapport with them.
And how you ascend them from that
into the is VIP kinda content
where people are listening to your podcast,
watching your Instagram stories.
Really caring about the business, the brand,
the person behind the scenes
and someone that they really know, like and trust.
And are willing to give their credit cards to,
and purchase, and rave about you.
Like I said, to their friends and family
that you are the go-to in their niche.
So that's my opinion for how to create
the most profitable business plan.
And if you wanna learn more about the value ladder,
the visibility ladder.
I'd love for you to join my 21-day Infinite
Video Impact Challenge.
That's where I can work with you over 21 days
to help you build out your offer, your messaging.
And how to bring it to the market
in the best way possible.
Even over just 21 days.
Even in the 21 days we've had students
who have gotten to 1,000 subscribers on YouTube.
And have even started making money
by positioning their videos in a way
that sells people into their offers,
and is ready to ascend them up their value ladder.
So join us, click the link below.
Or go to infiniteimpactchallenge.com.
Thanks so much for watching, if you like this video
hit the thumbs-up.
Comment below and subscribe for more weekly videos.
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