Shopify is one of the most famous
e-commerce solutions
in the world.
It comes with attractive
ready-made templates
and offers its users
an easy way to sell products online,
both material and digital.
However,
it is one thing to use Shopify
to create a nice and well-structured site;
another is to optimize it
for search engines.
Let's find out the SEO features
of the platform
and some tips to increase visibility
on Google.
Here we go!
Hello everyone,
I'm Sara from Dopinger.
In this video,
I'm gonna talk about
what Shopify SEO is
and how you do it well.
There are 9 things
you have to follow.
The first one is
Investing in a Market Analysis
The best way to increase
the organic traffic of your
Shopify e-commerce is to make sure
that you have established
the categories,
sub-categories,
and other pages of the site
based on the actual research
that users do regarding
the type of products you sell.
For this reason,
you should analyze
the habits of potential customers
and online competitors.
The second one is
Registering in Webmaster Tools
For monitoring the
SEO health status
of your Shopify e-commerce,
it must be registered
on Google Search Console
and Bing Webmaster Tools.
In this way,
the crawlers of Google and Bing
will become aware of your site
and will first crawl it
and then index it.
Remember to register
both versions of your
domain with and without www.
Also, you should send the
XML sitemap to both
Google Search Console
and Bing Webmaster Tools
to increase your site's chances of
indexing correctly.
The third one is
Optimizing Your Title Tags
One of the most
significant elements of a web page
is the title tag
because search engines use it
to understand the topic of the page
and the visually largest element
shown in SERPs.
Make sure to optimize
the title tag
of your pages
by entering relevant keywords
and terms that you identified
during the keyword search.
The fourth one is
Optimizing The Meta Description
The meta description
provides a brief description
of the page and
usually appears in search
engine results snippets.
Although Google claims that
it is not a ranking factor,
a well-written meta description
can encourage clicks from users,
thereby increasing
a page's click-through rate.
The fifth one is
Using Header Tags
The correct procedure
for highlighting distinctions
is not to use bold
or capital letters
but to apply header tags
to the text.
If you don't use header tags,
It makes it more difficult
for visually impaired navigators
to use screen readers
to understand the content,
and search engines may not understand
the content too.
So make sure
you use the header tags
correctly in the text
before posting your content
on Shopify.
The sixth one is
Optimizing Images
It is fundamental
because search engine algorithms
do not just index the text,
but also the images
published on the pages.
They analyze the alt attribute
and the name of
the corresponding
file of images.
Make sure both are optimized for SEO.
The seventh one is
Optimizing URLs
The use of SEO-friendly URLs
has always been encouraged
by Google.
Keep the URLs simple,
short,
and descriptive.
Make sure that
the user can understand
the topic of the page
even by reading the URL.
The next one is
Producing Quality Content
and Acquiring Backlinks
Many Shopify users focus
only on their product catalog.
They forget to create quality and
informative articles on their blog.
E-commerce stores
that present in-depth and
informative articles
relating to the products
sell tend to position themselves
very well on Google
and receive many backlinks.
So,
to have more visibility
in the SERPs,
you shouldn't forget
this critical aspect.
And the final one is
Installing an SSL Certificate
In the search results,
Google gives priority
to secure sites over
those that are not secure in.
Also,
when browsing on an unsafe site,
many browsers show a message
to warn the visitor,
which thus tends
to lose trust in that site.
That's why
it is advisable to make sure that
your e-commerce is secure,
and to be secure;
you will need to install
an SSL certificate.
Alright,
that's it for the Shopify SEO today.
If you liked this video
or learned anything,
please leave a comment
and hit the subscribe button.
If you need more information
about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.