hey what's up guys i'm excited for this
video today so i was exploring the
price differences between printful and
printify to me this is like a
heavyweight boxing fight
between in my mind what are the two
biggest print-on-demand production
partners
now that's a little bit different than
when you sell on like merch by amazon or
redbubble
where the people who provide the
marketplace also do all the fulfillment
uh in this case using a production
partner like printful or printfy allows
us to
pretty much sell on any marketplace we
want to now they do both have
many integrations where everything is
then automated
meaning we make a sale on amazon seller
central
which by the way only printful supports
amazon seller central
but let's say we make a sale there well
printful will automatically detect the
order
fulfill it ship it out to the customer
but you could in theory
also sell somewhere that didn't have an
automated integration
and then you would just have to manually
create the orders in printful or
printify
yourself and it would get fulfilled but
anyways this is going to be a really
good video because we're going to take a
look
at a pricing comparison between the two
which i don't know about you guys like
to me that's probably the
single biggest factor in driving my
decision between using either printful
or printify so why don't we get right
into it
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really quickly before we jump into the
video content just wanted to remind you
i run a weekly print on demand giveaway
completely free to enter and it takes
like 10 seconds so make sure you
follow the link in the description to
take advantage of that this week is
sponsored by merch titans upload
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scout for
redbubble all right q the boxing match
bell we
are going into round one and we're going
to be looking at
the staple of every print on demand
business at least most of them
and that is a standard t-shirt and in my
mind when i think of the standard
default go-to t-shirt i think of the
gildan
64 000 so we're going to be comparing
printful's gildan 64 000
which at face value starts at 7.95 cents
versus printfuz which at face value
starts at
five 6.55 and you're probably wondering
ryan doesn't that just mean principal
wins and we can go on to round two no
i'm gonna walk you through
my discovery process and uh it
gets pretty in depth all right this this
goes deeper than you would imagine so
first thing i did is found the base cost
of the products all right 795 versus
655 then i'm like wait how much is
shipping
printful shipping is flat rate 399
prentifies is flat rate
for 80. okay so now you can see that the
gap
is not as wide as we initially thought
it looks like printful is charging 1194
printify 1135
but we need to dig a little bit deeper
into printify what you'll notice is if
you've ever used printify
whereas printful owns all of its
fulfillment centers
printfy is actually a middleman that
farms the workout to other printers
therefore you actually can if you want
to
choose a printer to work with or you can
just let them go with the recommended
printer
for whatever you sold now the uh
recommended
printer when i was looking was swift pod
actually
i don't think it was recommended but it
was the cheapest one so swift pod is
what we're going to be using because
we're doing a pricing video here
now you'll notice that depending on what
size you order
the price range changes also notice that
there's a price range
which means there's a little bit more
going on here than what meets the eye so
we need to dig a little bit deeper
and uh what i noticed here actually too
is if you look at the top two providers
these are the first two that you'll see
if you don't sort by price
the costs are even higher so um it looks
like the actual price range for
printify to fulfill the gilded 64 000 is
between 6.55 cents
as high as 12.49 and if you go by the
top two providers
the cost the base cost the lowest cost
you'll get is 854
or 994 which is higher both
than printful's 795. so here's printful
by the way you can actually see that
their costs also
change based on the size of the product
ordered
but small through xl are consistent at
7.95 and i actually went i'll show you
guys in a second yep here we go
i went through my etsy data from 2019
and i found that small represented 14
of my orders medium 23 large was the
majority at 27 percent of all of my
orders
xl 16 2x 13 3x
7 now you can also adjust the pricing
accordingly
in etsy based on what size that they
order so that you're not just charging a
flat rate
and eating the cost if somebody orders a
2x or a 3x just so you guys know
but wait there's even more when we're
trying to discover what price printfuls
are printify sorry printf is actually
charging we also need to look
at the colors so we're back looking at
swift pod the cheapest option for the
gildan 64 thousand
we're looking at size large where it was
majority but now how do we know what
color to select
well i went back through my etsy data
and i found that black
t-shirts represented 77 of my sales
so is it fair to say then that we should
look at a large black
gilded 64 000 t-shirt to do the
comparison hopefully you're in agreement
so that's what we're going to do
well swift pod is going to charge 8.28
cents
for a large black gilded 64 000. so this
is what it actually looks like
the total cost for printful to fulfill
that order is 11.94 cents and for
printify is 13.08
but i know that some of you guys are
well aware that we can get that price
even lower on both printful and
printifies websites so
with printful they do volume discounts
based on how much
or how many orders they fulfill for you
in a month they will
apply if you hit any of the thresholds
they will apply a volume discount to all
of your orders fulfilled in the
following month and to get a bronze
discount of only five
or of five percent off you only need to
have them fulfill
one thousand dollars in orders which
trust me guys can be achieved um
subscribe to my channel come on i'll get
you there i promise that um
now i actually just released my june
2021
income report where i announced that i
earned a gold
volume discount so i get eight percent
off all
orders fulfilled by printful in the
month of july okay and i'll put a link
to that in the youtube cards in case you
guys want to check that out
uh with printfy you guys may be aware
that for 29 dollars a month
you can get up to 20 off um
products that are fulfilled now here's
the thing number one it says up to
okay semantics matter that doesn't mean
flat rate 20
it means up to 20 percent now in the
case of the gildan shirts that we're
talking about
you need to sell about 55 of them for it
to actually be worth
you paying 29 a month 55 orders a month
in order to make that worthwhile just
about i actually spoke to another uh
youtuber dominic who i've had on the
channel
um did a couple interviews here and he's
actually in my amazon fba course
and this is exactly what he said to me
about printify when i asked him for his
thoughts he's like yeah you need to sell
quite a few t-shirts
a month for it to even be worthwhile so
here we go with printfy premium for
anybody wondering
the cost goes down to dollars 61 cents
on printify now if we assume a five
percent volume discount on printful
versus printify premium here are the
numbers that you guys
probably care most about and that is
that printful will charge
uh and i just realized i'm blocking the
print if i side printful will charge a
total of 11.54 cents
to fulfill a gildan 64 000 shirt
printify will charge 12.41
so the winner of round one is printful
now in round two let's compare hoodies
because guys i don't know if you've sold
a lot of hoodies but
you should be listing at a minimum your
best-selling designs on hoodies there's
absolutely no reason not to
and in my experience you can actually
command a
much higher price point on hoodies where
you can justify uh
higher profit margins right now i'm all
about the higher profit margins so
i'm a big fan of hoodies now we're going
to be comparing the gildan
heavy blend 18500 so gildan 18500
is what we're going to be looking at
here in round two now
when we go back to printify the cheapest
price for
fulfillment was again swift pod
however just stop and take a look at the
price ranges here this is absurd
so and it's actually like if you just
look at it at face value up front
like look at this right here behind me
from 15 dollars 22 cents
to fulfill a hoodie but when you
actually look and we're at size large
here just keeping it consistent
the white color is 1555.
every other color is significantly more
expensive black is 1754. it looks like
red royal sport gray
navy and a couple others are 1754 but
then
more than half of the colors available
are 24.69 they're almost
10 higher um let's just say nine dollars
higher i mean that's crazy that that the
variance there the
the the gap between pricing now when we
get to the price comparison screen
i'm going to hide myself again you'll
notice that um the bottom line if we
assume the five percent volume discount
versus printified premium
printful is going to charge 25.59 per
hoodie and prinify is going to charge
2251
if it's a black size large hoodie of
course there's going to be a lot of
variance here because
you're going to pay more if it's not a
size large and it goes up in size and
you're gonna pay significantly more
if it is one of those colors that
represented over half of the colors
available
that would charge by default i think was
like 24
just to fulfill the hoodie now with
premium you could maybe
take 20 off but you're still paying a
significant amount
if the customer orders the wrong color
hoodie so
the winner of this round is a draw if
you ask me
because just the variance there i mean
unless you only want to offer
one color hoodie or maybe you could say
black and white i guess but typically
when i do my uh print on demand designs
i'm optimizing either for black or
white so it just seemed weird to me
it seems uncommon when you go to a
product listing page and there's only
one color available
um i mean granted they did offer a
couple other colors as well
so we could say we could lean printify
in this round
all right next product flat bill
snapback hat this is the
most common hat that i think i've sold
if it's not the most common it's
in second place so we're going to be
looking at the
flat bill yupong 6007 from printful
compare it to the unisex flat bill hat
from prinify
now when we look at the price breakdown
i will hide myself
uh printful is going to be charging well
significantly less if you look at the
at the non-prenify premium pricing it's
going to come down to 1794 versus 23.29
but when you
look at the 5 volume discount it brings
printful's
fulfillment costs down to 1682 and again
that includes shipping
versus printifies 1897.
now i did put an asterisk on the
printful side because
they will charge six dollars and fifty
cents when they digitize a design for
the first time now
it's only for the first time all right
but it's just something worth
considering
that's why when i am pricing my hats to
be fulfilled by printful
at a minimum i'm always aiming to be
making ten dollars minimum profit
per order that way if i have to pay the
digitization fee
and then of course the marketplaces
almost always take some sort of a fee
i don't end up losing any money there
okay but i just wanted to make that
clear
so the winner of this round is going to
be printful as they came in
what two dollars and about 15 cents
cheaper and also i should say they have
a much bigger
selection of these hats um i guess it
depends because they have
the other type of hat that they have
that's similar you pay about a dollar
more for four but you get
there's two variants of them and you can
probably get up to like 30 new colors as
well
whereas um the cheapest version they i
think they have like seven or eight
colors
all right so the last round is going to
be
again i sell a lot of hats so i was
looking at the hats we're gonna look at
the dad cap or the twill cap as printful
calls it
okay so on the printful side it's the
yupong 6245 cm
and on printify side they just called
the unisex twill cap
now the pricing comparison is going to
look
like this uh without any discounts
printful charges 1994
versus printifies 1968. okay so printfy
comes in slightly cheaper
with the volume discount versus printify
premium printful
charges 18.66 to fulfill this hat
and printify premium brings the price
down to 1619 but here's the one thing i
do again want to disclose
printful definitely offers more colors
when you're fulfilling the dad hats and
they've got a wide selection of
different types of dad caps
as well um and here's the thing i'm only
saying this because i've been selling
them for what now two maybe three years
uh i think closer to three years
actually yeah so i've got quite a few
hat sales under my belt
and it's always good to have options now
me personally like i just got this hat
at h
m i don't actually care about what type
of hat i wear i'm just like
randomly at h m i was like all right i'm
gonna grab this hat and ended up getting
another color hat and it's all good but
as somebody who's been selling them for
years a lot of customers are very
specific about what type of hat they
wear
i've only learned that because i sell
them right because me personally i don't
care
and uh yeah having the wide selection
definitely matters but as far as pricing
goes
we have to tip the scale in printf favor
as they came in significantly cheaper on
the premium side
where it came to 1619
versus 1866 on the printful side
so they did uh win that round all right
so
i also followed up with amy i wanted to
get another perspective
on what it's like to use prinify premium
because personally
i haven't really used printf since 2019
i've been
um heavily in favor of printful
another reason that i mentioned this in
the past is that guys printful gives you
more top-down control over your business
in general so if we're looking outside
the scope of pricing
uh i like having more control meaning i
don't have to like email
or call support to make simple changes i
just go in and do it
you know what i mean and also when i do
have to reach out to support they're
extremely
quick in responding and helping out with
getting a hold removed or something like
that
that being said you know i used printify
just to have some experience to speak to
but hey
amy's been using printify premium uh
since i what'd she say she started
selling on etsy in march she's over 300
sales already
making more and more each month and she
was actually the person that helped me
confirm that my printify premium price
points were accurate so thank you amy um
definitely shout out to her she also
provided some proof that she's crushing
it on etsy so
she said the premium plan definitely
worth it at her volume
and you did help so thank you so much
for helping with this video
um i don't think there's a necessarily
wrong answer but i
certainly lean towards printful because
at a minimum guys like
i think i speak for most people you're
probably selling
of all product types the most of
t-shirts
and printful's t-shirts were the
cheapest so that's definitely something
to
consider when you're making your
decision also keep in mind that like
if you want to you can typically add
both production partners
to your store and figure out what works
best for you what i found especially
when i was on
etsy and with etsy i don't know what it
is but like
a lot of people reach out to you and you
i worked all my own customer service so
i had to go in and
edit addresses or change from this size
to that size or this color to that color
or add a new product to an order with
printful you can do all that yourself
you have autonomy with printify you
typically don't you have to
lean on support and they have to kind of
coordinate with the printer and see if
the order was already fulfilled
can create a headache uh so i mean this
is why i'm saying that like i lean
towards printful based on my experience
so anyways guys let me know your
thoughts in the comments below though
let's turn this into a discussion i'd
love to hear from you
and oh yeah shout out to amy she also
provided her etsy shop so i'll drop a
link to that in the description
it's called biggest fan designs and as
she said she started in march and she's
crushing it and i love
seeing that so congrats to amy and thank
you again for your help and
before i wrap this video up guys i did
want to mention
i wrote an eight day mini course that by
the way is available in ebook form it's
completely free it's like 50 pages
all step-by-step instructions to get you
started with the printful etsy
integration
so you should take advantage of that in
the description below all i need is your
email and i'll send you one lesson a day
also while you're down there why don't
you join my print on demand facebook
group
growing rapidly and great community and
last but not least guys i did want to
plug that i wrote a full print on demand
course
showing you how i make six figure print
on demand sales every single year
it shows you exactly how i do it and i
hope you start scale and then automate
your print-on-demand business because
that's exactly what i did so i only
speak to what i know and what i do
personally
all right thank you so much for watching
this video make sure you hit that like
and subscribe button all that good stuff
and i will see you soon
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you