How effective is Facebook advertising? Have you ever wondered do Facebook ads even work? How much
do they cost? Will I get any leads from them? Will I even make money? Or is this just a scam? Well,
I have used Facebook ads before and I can tell you so much about them, the good, the bad, the
ugly and everything in between. In this interview style episode, I'm going to be talking with Nate
Woodbury and we're going to be discussing all about Facebook advertising, how to make them
work and give you some suggestions on some things that work even better. All right, let's go.
But let's talk about Facebook advertising. So before we even get into if this is effective or
ineffective. Let's first talk about Facebook advertising, I have some experience with it,
you have some experience with it. Let's just talk a little bit about it so people understand. So
my experience with Facebook ads and why I went to Facebook as as an entrepreneur was because
it was so easy. You know what I mean? I think a lot of entrepreneurs say okay,
I'm going to run some Facebook ads, I already have a Facebook account, they make it really
easy to become an entrepreneur and then put some ads out and not spend much you can put a
$5 budget a $10 budget. So you can kind of just give Facebook a few $100 without necessarily
feeling like you're risking too much. So I think it's a really go to thing for entrepreneurs,
because it's so easy. Now the problem with it that I think we're gonna get to in a second is,
is this effective? So talk to me for a second, what are some of your experiences
with Facebook advertising? What have you done with it and why did you choose it?
Yeah, so I haven't done it as much as you the the but the reason I did choose it, because
it's kind of the go to place for ads now. Kind of seem to replace Google ads. Yeah. Which,
you know, I've used that in the past too. And in my first experimenting, I was successful.
I put on an event. Yeah and I was able to fill an event with, you know, a small number. Yeah,
but then I put on another event in a different city. I invested double the money, at least and
I didn't get any from it. And so it's a that was a challenge for me. I know, in your case,
like, as we met, that's where you are generating a lot of the leads for your business. And I was
impressed because you would figure it out, you know, all the funnels in the sales side of your
business to make seven figures through Facebook ads. Yeah. But it's interesting to see
that just within a few months of what we're doing on YouTube, you just turned off. Yes.
Yes. So that leads us to the to the real point of this. So obviously, Facebook ads are not terrible.
It worked for me in some sense. But again, it was just something that was really easy. You know
what I mean? I didn't necessarily have to learn a lot and it was something that was really easy. So
fast forward to when you come along, you tell me, instead of running ads on Facebook,
let's start a YouTube channel. And you you create content and then at the end of this content,
we're going to do some call to actions. And this is going to really replace your Facebook ads. Now,
of course, I was a little bit skeptical because Facebook was really inexpensive. Like I said,
I was able to get leads from it. It wasn't hard for me to get on or learn. But at the same time,
it was always running ads, I didn't realize that that there was never an
end to it. You know what I mean? If you stop your ads, your leads stop.
But what you talk to me about and what really convinced me that I'm going to try this strategy
is that the YouTube videos are evergreen. They are always going 24/7 and because you we create
the videos in a way that you're saying we'll get to in a second, they're going to always be
searching for what you're having out here. They're going to be searching for this not just today,
not this week, next month, next year, years, they're going to be searching for these things,
and your videos are still going to come up as the answer. I was immediately sold because like I
said, advertising once you stop it, your lead stop. This one, it didn't. So let's get into that for
now. Well, it just you take the time and the effort to make this video. Yeah,
right. We follow a strategy to make the video. But then to think once you launch it on YouTube,
it continues to work for you month after month, year after year. Those videos that we
launched in that first month, two and a half years ago now. Right? They're still generating
leads. Yes and yeah, it's it's amazing. It is amazing. And so each video so the way
that you're thinking about this instead of doing Facebook advertising, so to answer the question,
are they effective? Yes, they can be. But one of the really big cons to a Facebook ad
is that when you turn the ad off, the lead stops. That's one. Another con that you figured out was
that maybe in one area and one demographic it works and then in another demographic,
it doesn't. So you're always testing and always trying and of course, that means spending money.
That's another thing every test on an ad is going to cost you money. You don't get to test anything.
You don't for free. But at the same time if you make a video even if it's a low performing video,
you're still probably going to get Some leads from it so it's a much different situation.
The next thing I want to talk about is relationship. And
I admire what you did, because you were saying that you got these leads from
Facebook where there's no relationship, right? It's an ad, it says a normal video. But
you didn't sell to them right off the bat. You didn't get them on the phone right off the bat,
I know that you emailed them a few times giving them value. Yes. And then invited them, would
you like to have a strategy session? So you're warming up a little bit, yes. Okay. Yes, you
definitely have to, in order to get any sales, you have to warm them up, because like you said,
they just saw an ad, their guards are up, they're very defensive, you know,
they know that you're going to try to sell me something. And so that's different. So
it totally like different approach on YouTube. Because YouTube, they don't have their guard up
in the beginning, right? Because they came to us asking us questions like, hey, how do you
invest in Airbnb real estate with this issue? And so we present that value to them,
we start to build a relationship, they appreciate that value. At the end of the video, we have a
call to action where we're giving them something else for free. Yeah and now we've got their email
address. Yes and so then we continue to nurture them. And by the time that there's a phone call,
they're not only is their guard not up, but they've already gotten their wallet out gotten
their credit card. It's like, okay, what programs do you have? How can I work with you?
Yeah, it kind of changes the game, it's like it almost makes this different than marketing,
correct, because we're not paying for the traffic, they're searching for. So it's kind of like
push versus pull marketing. Maybe we call it that, it's likely we're putting out the content, that's
evergreen that lasts for years and years. And they're just, they're just coming to us. Yeah,
yeah. And another great point to what you're saying about, they're coming to you with credit
card in hand. Like I said before you've put all this great content, they feel like they
you've invested in them. So it is that that law of reciprocity, that you're almost triggering,
you know, this person has given me all of this for free. Imagine if I paid them what they tell me.
And when you're having a sales call like this, it's more of a strategy session. That's
the term that I know, both you and I like to use because instead of trying
to get their guard down, you're able to really have a conversation with them and find out what
their needs are, what their goals are, and really talk a lot about their goals and ultimately find
a way to solve their problems and to help them achieve their goals. And when there's a match,
it's a pretty easy conversation. We just say, hey, you know, how committed are
you to get these results? And yeah, and you know, they have their credit card out already.
They do because they feel like they know you like you said you You've not only
invested in telling them information, you've kind of told them who you were and your personality,
like you say they gotten to know your course. So they feel like they actually like you too.
Well, then you know, the difference between Facebook ads, it's a one time thing, you can
do retargeting, that's true, but think about YouTube, they watch an episode, they
typically before getting on the phone or entering that funnel, they watch another one and another
one. And oftentimes, you know, they might have watched 30 or 50 of your episodes. Some people
talk to me and say, yeah, Nate, I've just spent weeks. I've been watching all of your content. And
now we're having the conversation, that's like, that's a really good pre frame. Yeah, that's just...
it's just not possible with Facebook that so I guess the moral of the story is, do you recommend
that people do advertising on Facebook? So I wouldn't say that I don't recommend it.
Because obviously I did have some success. But what I recommend that over YouTube,
absolutely not. So now that I've had this success, and I've been able to compare the two,
I don't necessarily recommend Facebook advertising, but I couldn't say that it
is a bad thing because there obviously are some businesses that could you know, benefit from it.
But if I have to give you my true recommendation, the YouTube strategy and making the investment to
create a YouTube channel is going to be a far better results for an entrepreneur I believe.
Obviously I agree but I look at- I'm so glad that when we met you had had that practice on on
Facebook. Yeah. Because it works. You got to a seven figure business and you're really able to
fine tune your funnels, your sales funnel, the end and your strategy session process.
So by the time we got YouTube going, Yeah, time you got me some leads. Yeah,
it only took a leader to do. It only took a couple of leads. Yeah and just
like you said, because you knew what to do with them, you saw the value of what we're
doing just like, this is night and day difference than what I've been doing
night and day. Wow. I hope you really enjoy that video. Nate and I have a special gift just for
you. You can get my exact sales script. Have you ever wondered what I say on my strategy sessions?
Well, I'm gonna give you the free template. Just go to noellesfreegift.com and download
this absolutely free. Again that's noelle, n-o-e-l-l-e with an s. noellesfreegift.com .I want you
to have all of the words that you can say to people when you finally get them on the phone. It's
super easy and everything that we taught you today will help you convert those leads into customers.
Just go to noellesfreegift.com and get that strategy session for today. I just want to make
sure that you have all of the resources, all of the tools and all of the knowledge that you need
to be successful. This is Noelle, to your success.