- I'm gonna tell you how to find your niche or niche,
depending on how you pronounce it on YouTube.
And we're starting, right now.
Today's question comes from Celena Kiki.
Celena asks, "I wanted to know how do you find your niche
as a new YouTuber because I have a lot of ideas?
How to choose the best one.
Fantastic question, Celena,
because a ton of new YouTubers deal with this problem.
So since a lot of new content creators
have the same exact problem,
it's important to make sure that you're thinking of
not only is this something that I wanna do
in terms of the content that I'm gonna make,
you also wanna make sure that you're considering
how sustainable or not the niche that you're getting ready
to get into is or is not going to be.
And as we are getting into this,
it's also important to make sure that you're thinking
about niching in the right way.
Here's what I mean.
Niching down does not mean
that you are being limited necessarily.
What it means is that you're making a certain type
of content for a certain type of viewer.
It doesn't mean that you can't make
a bunch of different types of content
within that certain type of content that you're making,
is gonna reach those certain types of viewers.
It simply means on YouTube that you are turning your channel
into a resource for a certain type of content.
So when it comes to YouTube, when you're thinking
of niching down, I want you to start thinking of niching
in that particular way.
So with all of that disclaimer stuff out of the way
how do you actually come up with the niche for what it is
that you are going to be making on your YouTube channel?
So since you are going to be making a ton of content
for that specific audience, it's important to make sure
that you're thinking of things like,
what type of videos do you watch?
Do you primarily watch educational things?
Are you primarily watching entertainment content,
or comedy content, or just general how to stuff?
Are you watching a lot of content, even though
you don't have to fix your car, about how to fix cars?
The reason that this is important is because
this is an indication of things
that you are already interested in.
And of course you wanna be making content
that you're already interested in
because you're gonna be making content
for a really long time.
The next thing to consider when you're trying
to come up with the niche to make content in
is what types of things
are you always excited to talk about?
Anytime somebody brings it up, you just get energy
and you're like, "Yeah, this is great.
I can just talk about this all day long."
If you have things like that,
that might be the path that you want to take.
'Cause you're already excited to talk about it.
So when you're making videos about that thing
and you're talking about it,
the other people that are interested in that thing
in the same way that you are, are gonna gravitate to you
because they're gonna be able to tell that you're passionate
about what it is that you're talking about.
And that's a win.
Another thing that can be helpful with uncovering the niche
that you should be making content in,
is trying to discover or trying to think about
if there's something that you're known for
in your social circle.
For example, are you the person that's always staying
up to date on the latest tech?
Are you the person that's always staying up to date
on the latest apps that are coming out all the time?
Are you the person that staying up to date
with what's happening in the auto industry?
Are you the person that's staying up to date
in what's happening in the health industry?
Is celebrity gossip your thing?
Where you're just always on top of it,
you know, who's doing what with who,
and when they're doing it, and all the places
that they're going that they're not supposed to
and what they're wearing and all of that good stuff.
Is that you?
If so that might be the thing that you should be
making videos about.
Or if you happen to be that person
that everybody comes to for custom car audio advice
then in that case, that might be your thing
if you are really into.
Another thing that you can lean on
when it comes to uncovering your niche on YouTube
is what are you exceptionally good at?
Do you have something to where you're,
everybody's like, wow, you're really good at this.
Do you have something like that?
If you do, if it's playing an instrument
if it's fixing something, if it's sharing information,
or whatever it happens to be, that might be your thing.
Another really good thing about that thing is that,
if you are exceptionally good at something
then you can share that information with others
to actually teach other people how to get really good
at doing the thing that you are really good at.
The same exact thing applies if you have something
you're trying to learn or that you're wanting to learn.
So let's say for example,
you've always wanted to learn how to play the piano
and you've never had the accountability side
and you're like, "You know what?
I really do want to learn how to play the piano."
And I am going to do it say this coming year, for example.
So because of that, let me make a YouTube channel,
documenting my journey.
And while I'm documenting my journey that I'm also going
to share the things that I learn.
And as I share the things that I learn,
I can help other people who are also gonna be learning
how to play the piano, kinda take that ride with me.
And of course, when it comes to your niche,
if there's anything at all that you feel very strongly
or very passionate about, where you're like, yeah,
you know, I have a voice in this and I wanna make sure that
I get my voice heard and I wanna make sure that
I get my voice out there about this.
Then that could be the thing
that you start making your videos about.
Another thing that you wanna make sure
that you're keeping in mind when it comes to narrowing down
the niche for your YouTube channel,
and I know if you're watching this video
there's a really good chance that you are a new YouTuber.
And if that's the case, it's okay.
But it's important if you do have goals already
for your YouTube channel.
Something that isn't based on view counts
or subscribers numbers.
If a YouTube channel based on certain topics
would help you accomplish that goal, then in that case
that might be the thing you wanna start making videos about.
Now, let's say that you have a YouTube channel already,
you've been putting out some content
and it's kinda random content.
You don't really have niche yet.
You're just kind of throwing a bunch of stuff on the wall
and seeing if anything sticks, and you might be wondering
is this the right thing to do or not?
Well, YouTube actually recommends that you do do that.
If you don't know what it is
that you wanna make videos about, YouTube recommends
in their YouTube Creator Academy, it's free 100% free.
You should all go through it.
I'll put a link to it down in the description.
But through the YouTube Creator Academy they say
that if you don't know what it is
that you wanna make videos about, go ahead
and just start putting up whatever content it is
that you enjoy making, but pay really close attention
because if you have one video
that starts doing exceptionally well
compared to the other content that you're putting out,
that might be the path that you want to take
with your YouTube channel.
But you wanna make sure that the content you are uploading
to your YouTube channel is content that you would be likely
to enjoy making for a long period of time, just in case
one of those videos does happen to take off.
But, if you go through your channel now and you do notice
that, hey, I have some of these videos
on some of these topics that have done exceptionally well,
then in that particular case,
that might be the path for you.
So just make sure you're looking at your channel,
you're paying attention to what's happening with it
so you can notice things like that
because that might be the path that you need to walk.
That's what I did, and it worked.
So now let's say that you're like, you know what I think,
maybe I'm going to make content about this particular thing.
Well, the next thing that you should do in this process
is you should research other content creators
that are making content like that.
You should look around Facebook and see
if there's any groups around that particular thing.
Look at other YouTube channels, look at Reddit
and see if there's any subreddits about the things
that you're wanting to talk about.
Look for any podcasts around the things
that you're wanting to talk about and so on,
because that's going to help you with a few things.
Number one being it's going to let you know that
other people are clearly interested
in what it is that you're doing.
Two, it's gonna let you know exactly
where it is that they hang out online.
Three, it's also going to give you insights
when you start participating in those communities
which you should.
It's going to give you insights into exactly what it is that
the people care about that are also interested
in that particular thing.
And you can use all of that in your video content,
the topics you're making videos about,
the specific things that you show
or don't show in your thumbnails,
the way that you write your titles and the specific words
that you use in your titles, et cetera.
But since sustainability is also something that is
a really important part of being a YouTube content creator,
and that sustainability comes in the mindset side,
it comes in the financial side,
it comes in the topic idea side of things.
Another thing that can be extremely helpful especially
if you're wanting to go full-time on YouTube
or create any type of income from it,
is to do a little bit of research
to see how other people are monetizing
the type of content that you wanna make.
So that you can make sure that
you are going to be able to tap into that
if that's something that you're after.
Plus from a topic standpoint, it's also really important
to make sure that you can write down a bunch of video ideas
about that specific thing as well.
So this is another place where the podcast
and the Facebook groups and the subreddits
and all that stuff is gonna be helpful
because it's also going to help you turn up
a bunch of video ideas
about that thing that you're wanting to make content.
And of course it goes without saying,
you wanna make sure that you're also having a lot of fun
with what it is that you you are doing
with the content that you're making.
Because if you're not having fun doing it,
then why are you doing it the first place?
But regardless of the niche that you decide to go into,
whatever niche it is that you're going to go into,
you're going to need to get views in order
for all of this stuff to work out for you.
So because of that,
I want you to click into this video right here.
It's gonna teach you how you can get more views
on your YouTube videos as well.
And if you haven't yet, make sure you subscribe.
Thank you so much for watching.
I'll see you next time.