(bright music)
- Hey everybody, David and David here
from payetteforward.com and upphone.com,
and in this video, we're going to give you
a Wix SEO tutorial and tell you about some of our
favorite features, tips and tricks.
- So, call a spade a spade.
If you search Google for "Wix SEO" or "Wix SEO review",
you might not find the most positive results.
But the truth is, Wix has actually leapfrogged
the competition in recent years,
whereas they used to have worse SEO.
Now the fundamental SEO that is present
with Wix websites is actually better
than you're gonna find on other website builders.
For instance, with SEO you wanna have
ALT tags in your images,
you wanna have Open Graph tags in the background,
you wanna have the ability to add structure data,
you wanna have XML Sitemaps.
All these technical concepts are and should be
way over the head of most people
who are building websites on Wix.
They're not over our heads 'cause we're SEO guys.
But, Wix does it all correctly and you don't have to worry
about it at all.
So, we took a look inside of Wix,
inside their SEO, the nuts and bolts of it,
and we we're incredibly impressed by what we found.
- Yeah, so we wanna thank Wix for sponsoring this video
and letting us give you this Wix SEO tutorial.
Let's get started.
- [David P] First we're going to sign into Wix.
We already have an account, so we're gonna click on "Log In"
and enter our email address and password.
We'll tap the return key on the keyboard to log in.
Now, just hover over the site you'd like to select,
we're going to use Arthur Bly,
and click "Select Site" to go to the Wix dashboard.
- [David L] Let's start by going to the Wix SEO tool.
Underneath "Ascend by Wix", hover over "Marketing & SEO",
and then click "Get Found on Google".
Wix has the best SEO for your website.
Use the Wix SEO Wiz tool to get found
on search engines like Google.
Start Now.
What is your business or site name?
Arthur Bly, the Art Guy.
Next.
Do you have a business location?
No, it's online only.
- [David P] Each keyword phrase can be
up to five words long.
Use commas to separate them.
A keyword used to be just one word,
but now it's whatever people type into Google
when they're searching for something.
So that can be multiple words.
So pick keywords here that you think people will type
into Google when they look for you or your business.
- [David L] We'll start with these three for now.
Let's click "Create SEO Plan".
Step one, get your site listed on Google.
Before you can click "Connect to Google",
you have to check off all of these boxes
with the red exclamation points next to them.
So let's start with setting the Homepage's title
for search results.
We like the first one, it is a little bit long
but we can adjust that when we get to the Editor.
So I'm gonna click "Copy".
We'll go to the Editor.
Takes you right there.
What's the page title?
Let's put this in.
All set.
Let's hit "Publish" on net.
Come back to the dashboard.
Click refresh.
There we go, nice big check mark.
Making our way through the list.
Number two, add the Homepage's description
for search results.
Wix tells you what you need to do.
Let's keep those in mind, we'll go to the Editor.
The keywords that we used, we did "freelance artist",
we also got "artist in New York City" here as well,
and we got our person's name, "Arthur Bly".
- [David P] It's a bit of a creative process here.
- [David L] Let's hit "Publish" again.
Got the green check up here.
Done.
Let's go back to the dashboard.
We'll leave the Editor open.
And we'll just refresh this.
Great.
And so all the other boxes were already checked off
because of the way we set up this website to begin with.
So you might want to check out our step-by-step
build a Wix website tutorial
if some of these boxes aren't checked off for you already.
Let's click "Connect Now".
I'll connect my email address.
Then click "Allow".
Great, we're connected.
Your website can now be seen on Google.
All right, well let's click "View on Google".
How 'bout that?
- [David P] There you go.
- [David L] All right, let's go back to our Plan here,
go back to your plan.
Let's X outta this.
Step two, optimizing your site pages for SEO.
First thing's on the Homepage.
Just adding some contact in,
so whether that's your email address or your phone number.
So let's go to the Editor.
And we're gonna add this to the footer of our Homepage.
Let's go into the footer text here.
Once you've added them, you need to make them links.
So to do that, highlight the phone number, start there.
Click the "Link" button
and then type your phone number again.
- [David P] We know this might look different
than it looks in the text of your website,
but it's important to format it the way that Wix suggests
because that's the most understandable by Google.
- [David L] Yeah, that's the same with the email address.
Highlight it, click the "Link" button, check "Email".
What's the email address?
Type it in again.
Done.
Let's hit "Publish".
And if we come back to our dashboard, refresh.
Excellent.
Next thing, social links on the Homepage
are not connected to your social pages.
So, let's go back to the Homepage, same spot.
We've got our social links in the footer.
I'm gonna click on this,
gonna click "Set Social Links".
And we're just gonna come in here to edit this link,
let's just make it,
and then Twitter, click the link.
Great, publish again.
Come back and refresh.
All right.
Next, let's talk about the About page.
We've already got three of these four checked off.
Let's click here.
Add the About page's description for search results.
What do you need to do?
Add a page description.
Click "Go to Editor".
And we'll just come up here.
Menus and pages, the About page,
click on the three dots, click SEO.
And let's come down here to description.
What's the page about?
Great.
Publish again.
All right, let's close the Editor.
Refresh.
And now we're all set.
You can do that for all of your pages.
Let's go down here to step three, keep improving your SEO.
Wix has an awesome SEO Guide.
- [David P] The guide isn't that long.
If you just start with SEO Basics, click on that.
We think this content is really well structured.
Although it might not make you an SEO pro overnight,
it will give you enough information to be dangerous,
so that when you do talk to SEO people
if you ever do decide to hire one,
you'll know what you're talking about, more importantly
you'll know that they know what they're talking about
because you'll be able to speak their language.
- [David L] Let's close out of this and go back.
Hire a Wix SEO Partner, you probably don't need to do that
right now, but in the future if you really want to
scale up your business, might be an option for you.
So we're gonna click "SEO Tools" on the left.
First, the big box there, get found on Google,
that was the Wiz tool.
We just went through that.
So let's talk about SEO patterns.
Right now our SEO patterns are already optimized.
This lets you set patterns for URL structure,
for SEO title structure and it's making sure that's
consistent across your website.
So instead of to enter by yourself every single time
it's already set automatically for you by Wix.
So for example, if we come down here to Blog Posts
and click "Edit Pattern" and we'll tap "Edit"
on Search Engines and Social Media.
Right now the SEO title automatically is the post title,
which is what you want it to be.
And if you scroll down to Advanced SEO Tags at the bottom
and click "Edit" on that.
The reason we're showing you this is not so you can go in
and change everything, 'cause really you shouldn't.
We just want to demonstrate that Wix has the fundamentals
set up for you, right from the start.
Let's go back to SEO Tools and keep talking some of those.
Sitemaps, XML Sitemaps.
We just want to show you what an XML Sitemap will look like.
This is just an easier way for search engines to index
your website.
Next, let's talk about site verification.
I'll go ahead and click on that.
- [David P] And this is probably one of the only places
where you should go in this section because
everything is really set up pretty well with Wix.
- [David L] For more information about how to connect
your Wix website to other non-Google search engines,
check the description section below.
Wix has a lot of these great startup guides.
We just put them in a list in the the description section
of this video.
It's a good idea to get your website indexed
in as many search engines as possible to maximize
the amount of organic traffic you can get.
Let's head back to SEO Tools again.
- [David P] The URL Redirect Manager's
a great feature on Wix.
It can make your life a lot easier,
especially if you're coming from an older website,
like a Wordpress website.
So let's tap on "New Redirect".
Let's say on your old website, all of your blogposts
were arthurbly.com/blog/ the name of the blog post.
Now with Wix, they're all arthurbly.com/post/
the name of the blog post.
So instead of setting up single redirects for each one,
let's click on "Group Redirect" and under "Old URL Path",
we'll do /blog/ and under "New URL Path",
we will do /post/.
And just tap "Save & Close".
We aren't gonna do that right now,
because that is not what we did.
- [David L] It's just that example.
- [David P] We're gonna click cancel.
So if you have an old website,
this is a good place to visit.
If not, you don't have to come here.
- [David L] Yeah, let's go back to SEO Tools.
And the last one down here is the Robots.txt File Editor.
It says it's for advanced users only
and that's because most people just wanna have
every single page of they're website indexed.
You probably don't wanna mess around too much
with Robots.txt file.
And if you come down here to General SEO Settings,
show your site in search results.
You absolutely want this to be checked off.
It's on by default.
Don't turn it off otherwise your site will not be indexed.
- [David P] Next is a super important setting.
Set your social share image.
Now by default, if you have a blog post,
the blog post featured image is gonna be shared
with that blog post.
But for every other page of your website
or blog posts that don't have a featured image,
you're gonna wanna have an image show up
with the title of the blog post when someone shares it.
Let's tap "Add Image".
- [David L] Let's put one in from our media library for now.
- [David P] Yeah, let's pull in Arthur's face there.
- [David L] Great.
A couple more tips for you, we're gonna go to the Editor
and show you how to do them.
Gonna click on "Arthur Bly", "Site Actions", "Edit Site".
The first is image ALT text, this helps search engines
read your image.
It tells the search engines what your image is about.
Super important you have ALT text
on all of your images on your website.
So for example, if I come down here to
our Graphic Design Portfolio and I click "Manage Media".
Right here on the photo, Wix calls the description,
this is ALT text.
Good rule of thumb, usually just keeping the title
and the ALT text the same is usually fine.
Once that's set, just click "Done".
Easy to do, takes a second, great for SEO.
The second thing is blog post SEO titles
and meta-descriptions.
So I'm gonna head over to our blog.
Click on the middle and just click "Manage Posts".
Let's go into this first post here, click "Edit".
On the left-hand side of the screen, you'll see this
"SEO" button, click that.
Title on search engine, this is your SEO title.
Good rule of thumb, make it the same as the blog post title.
And then post description, this is the meta-description.
This is what users will see when your post appears
in Google search results.
And you get a nice little preview here on Wix.
Good rule of thumb, keep it around 150 characters or so.
It's also a good idea to stick the keyword of your blog post
into the meta-description.
For an example, if the keyword for this article was
"tips for creating murals",
so our keyword "tips for creating murals".
Add a little length to this meta-description.
Now it's better than it was before.
- [David P] You can see that "four tips for creating murals"
in the middle, that's good SEO.
- [David L] And we'll click "Publish".
- For more information about Wix's SEO capabilities,
check out their own SEO Guide.
The guide is excellent, you're walking through the basics
of Search Engine Optimization,
so that even if you end up hiring someone to do your SEO
in the future, you're gonna know that
they know what they're talking about,
because most of the information you'll find on Google is
actually wrong or outdated.
- Yeah, 'cause Google is constantly updating their
algorithm and it's easy for information to get left behind.
Thanks for watching this video.
Give it a thumbs up if you enjoyed.
Leave a comment down below of any other questions
and don't forget to subscribe to this channel
for more great videos about Wix.