simplification isn't just a recent Trend in logo design it's something we've seen in some degree
for a number of years and you can actually track that back through brand evolution in logo design
simplification is one of the strongest movements that we've seen at the very top of the industry
but why is that and is it even important to you or me as a logo designer also where is the logo
design industry actually heading anyway but let's quickly step back in time for a moment right back
to when computers were first being integrated properly into professional work streams of graphic
designers back then designers were starting to get access to gradients drop Shadows quick color fills
and all of this with just a click of a button and so obviously people started to experiment
with all sorts of effects and it was almost like a way to show off the tech at the time however
sometimes and quite often this would overpower the actual brief or the main intention of a
design it's a very purpose which is to become an easily recognizable hook in the minds of the
consumer in a fast-paced world where these days we have so many distractions from smartphones
to televisions laptops and tablets it's becoming increasingly more difficult for a brand to hook
itself in the minds of a consumer and let's not forget the ever decreasing size of someone's
attention span these days so if you are still watching today's video kudos to you brands have
pivoted and adapted over time to ensure that their brand can be recognized at a simple glance I will
in fact stick in the memory of you the consumer of course a lot of branding is about color and
identity away from the logo the logo is just one Cog in the grinding machine that is a brand but
it's still a hugely important role in The Branding machine as you probably know and there is another
reason that some people don't really recognize why brands are simplifying the logos over time
and that is confidence the original logo designs of Brands 30 40 50 years ago were often playful
cartoonish and dare I say juvenile as the brands have become more solidified in our minds and have
established themselves they have peeled back the noise and bravely refined the logo to the Bare
Essentials it shows confidence and amplifies the brand to create a distinctive presence recently
though the playing field has totally changed logos were mainly seen on billboards and Cinema screens
and then later they were moved on to television screens now in today's world World almost half
of a Brand's interaction with the consumer is actually on the tiny little screens you carry
around in your pockets recent data shows there are currently over 4 billion internet users worldwide
and a whopping 48.2 percent of those users access Internet on the smartphones or on mobile devices
now if a company doesn't take mobile users into accounts they are then ignoring almost half of
their consumer base which is of course a very silly thing to do from a business standpoint what
would work best on a phone screen the original Apple logo from the 1970s or the current one
we have today yeah of course the answer is pretty obvious as you might be aware of we also then have
to factor in the amount of logo designs that exist out there in the world today there are literally
hundreds of thousands of logo designs out there waiting to be viewed are we going to remember
all of them or even just 10 of them probably not and so to actually just compete brands have
elected to go down in more simpler routes all of these facts taxes are why logo designs are
becoming more simple and it's not a trend it's a necessity to just survive as a brand now here's
the juicy part that I know a lot of people some people won't like and some wouldn't agree with
but it's pretty much the cold hard truth as a logo designer your job is not to make a pretty
design or something that looks cool you're meant to design something that will give your clients
business more traction more revenue and just more of a presence out there in the world I
feel like some logo designers out there are at heart illustrators you know digital illustrators
and there's nothing really wrong with that of course but in the corporate world of brand and
logo design you need to be grounded and you need to realize who you're designing for and what your
role is in that kind of operation with that in mind you need to understand the playing field
you're operating in and the target audience of the brand there will be times where a simple and
refined logo doesn't fit the brief but often less is more and it is about removing the noise so that
the message is clear but hey if you want to learn some crucial tips when it comes to designing logos
just click the video on screen and until next time guys design your future today peace foreign