- These days optimizing your website speed
is absolutely essential.
Google have an answer is one of
the important ranking factors for SEO.
Plus, if you've got a sluggish website,
then less people are going to spend time on your website,
it's gonna be hard to navigate.
And overall, it's just going to cost you sales,
time and conversions.
So it's really important to get this right.
And that's why I've created this video
on five ways to increase your website speed
that are proven and easy to do.
So yeah, let's get into the video,
but before we do that,
please make sure you subscribe
and hit the bell for notifications too.
Okay, so tip number one,
and this is really quick,
pick the right service
for your website before you host your site
because not all servers are created equal
and you have to be really careful about
which company you go for.
Not only for speed but also for reliability too.
And hosting is such an important asset when it comes
to creating a website.
So yeah, just be really careful of this.
Not all servers are created equal.
Some are built with speed in mind
and some are incredibly slow.
So you have to be really careful about this.
Say for example, like I previously used Hostgator,
they're pretty slow
and then when I switch to Siteground,
I saw a massive improvement.
So that's just something to be aware of.
You should also minify the CSS,
JavaScript and HTML on your website.
So if you've ever looked at the code on your site,
such as the CSS, you know, it looks really complicated
and you've probably seen all those line spaces
and things that break it up
and make it a lot easier to read.
But the problem is this slows down the site
and it can, you know, the complexity of your code
can make it slower and harder to load.
So what you can do by minifying your CSS, HTML
and all those sort of things,
is you make it a lot more efficient,
the code itself becomes more efficient,
which makes it easier to load,
which makes your website speeds faster overall.
Now, although this, you could do this manually,
and you could go for every single line of code,
I definitely wouldn't recommend that you know,
unless you know exactly what you're doing with code.
Instead, you can use a plugin like WP rocket.
I think there are other plugins out there
that you can use as well
and this will do it with just a click of a button.
So it's super easy to do
and it will save you a lot of time in the long run.
Next up, I'd recommend using a content delivery network,
also known as a CDN for your site.
And basically, this will speed up your site by,
you know, hosting all the static elements of your websites.
Say for example, like your CSS, your JavaScript,
your images on a remote server that's optimized for speed.
So when someone uses your website,
all those static elements load a lot quicker
and it improves the speed of your site.
And it does sound a little bit complicated,
but it's actually super easy to set up
just requires a little bit of code
and yeah, it's definitely worth doing.
Also, the other thing is,
it's free to do on the basic package.
I've actually used CloudFlare for this,
but there are loads of CDNs out there
available for you to use.
Next up, you should also optimize images on your website.
Okay, so if you have images in your content
and your articles then you know that
some of these files have huge file sizes
and they can take ages to load,
which makes your websites slower, okay?
But you can't just get rid of all the images on your site,
because then your content's going to be less engaging,
you have to keep them right?
So instead, what you can do is compress the files
so that they're smaller file size,
but they keep the same quality.
Now, you could do all of that manually,
but it just doesn't make sense for your business
because it's gonna waste a lot of time.
Instead, what you can do is use a plugin like ShortPixel.
With this plugin, you can actually click a button
and just compress all your files instantly,
which will save you a lot of time
and increase the speed of your site.
And finally, I would remove or at least
optimize the adverts on your site, okay?
Because when you've got adverts on your sites,
such as Google AdSense or Mediavine,
they can be intrusive, they can be oversized,
and overall, they can slow down your website,
especially if they're like advert videos as well.
So you have to be really careful of this
and this doesn't mean you have to completely
wipe out the ads on your site,
but you should speak to your media partner
to figure out, okay, how can you optimize them.
So for example, with Mediavine, you can click a button
and it optimizes the adverts at your site
and you might take a slight hit on your revenue,
but at least you sacrifice some of your revenue
for increase usability on your site,
which may make you more money in the long run.
And there you have it, that's five quick and easy ways
to increase your website speed that are proven to work.
So yeah, thanks for watching.
Let me know in the comments section below
if you have any tips or if you found anything else
that increases your website speed.
And yeah, don't forget to give this video
a thumbs up as well, if you enjoyed watching it.