With well over 6,000 apps to choose from on Shopify, it's a pretty tough decision knowing
you know which apps are worth our time and space on our Shopify store. So in today's video i'll
share the best apps that i've recently used having tested hundreds of apps over the last few years
and building a store that turns over high six figures annually i'll share the two best apps
across four different categories store design operations customer service and then marketing so
heads up most of the apps are free but i'll also share apps that are worth paying and investing
into if you're serious about growing your shopify store so jumping on screen now starting with apps
for improving your store design the first one that i recommend is privy all these apps you can
search directly in the shopify app store and what preview does is is essentially a pop-up
creator generator and it's a really simple one to use it is completely free to use up to 100 emails
captured which is a great um price point to start off with so it's essentially completely free until
you start scaling up pop-ups i find are yes they can be sometimes annoying and actually yes they're
annoying in general but they do work okay so if you want to create a email database if you want
to collect more data from your customers this is a great way to do it it's a great app to do it as
well it's really simple um you essentially just come in here change around the text play around
with the uh the fonts and all that good stuff the form fields you can generate or you can set when
the pop-up jumps up on your store i find it to be really simple to use it's captured hundreds if not
thousands of emails for us and and yeah this is a really easy one to use but i do think you should
use a pop-up the next one that i recommend is one called candy rack now candy rack is essentially
one click upsell one click upsells are important i've mentioned this over and over and over again
but i want to show you this in action so if we take a look at this demo store here and click
blue t-shirt for example and just add it to cart right you can see this is what happens
with the candy rack app you can literally click one button here to add an extra item into your
cart and so this is important because it generates obviously more revenue from a single customer
without the customer having the convenience of just a single click upsell there's significantly
less percentage of them that are going to one click upsell or even add something additional
to their car if there's a free trial available but in my opinion it pays for itself anyway if you can
manage to generate more upsells all right moving on to now operations and finances very very
important uh the operations and finances of your store is crucial to scaling up but it's incredibly
easy to get lost you know amongst the sea of numbers in an e-commerce business especially
when there's no single source of data so the next app i'm going to recommend
is one called be profit this is directly on the shopify app store too so what bprofit does and
what i find so useful about it is that it plugs everything into one single spot so there aren't
any leakages in profit and the first part is that there's extremely easy visualizations you can see
that there's charts and graphs in the breakdown of profits you can see that there's net profit
ad spend sales costs refunds transaction fees it is all here in one dashboard and so this is really
important to getting a true understanding of where your profits are leaking what sort of money you're
spending and then how to reconcile everything so you're increasing your profit margins instead of
losing out where you may not even know it this has given us such a true detailed breakdown on
the store operations and finances in one single spot so these custom and automated reports by be
profit are able to give you the insights that you need automatically directly to your email you're
able to set up different types of reports that go to different types of people in your business your
shopify store or just to yourself if you're just running the store by yourself in a single spot
directly to email you can see here that there's product tracking expenses sales reports you can
turn these off and on and you can also create completely unique custom reports via the be profit
app um this also integrates with most ad platforms to facebook instagram google pinterest tick tock
bing you name it uh with insight into raw ass return on adsbend and even utm attribution tools
the utm attribution tool and b profit provides a clearer picture of profit and add performance
across campaigns to ad sets down to even the individual ads across all the platforms in one
spot it's particularly helpful in light of all the ios 14 changes that have completely changed
the ad tracking game overall the profits of reviews on the shopify app store say it or
there's literally over 200 excellent reviews an average ranking of 4.9 i highly recommend this app
as you can see directly through the shopify app store there is a free version available but for
those who are interested in the full product and the app you can go directly onto the website
and use the code aez 15 for 15 off and a big thank you to be profit for sponsoring today's
video so moving on the next one is shopify flow and i'm surprised this app isn't more popular than
it is it is a powerful app similar to zapier if you've ever used that that allows us to automate
our entire store operations so we spend less time on admin and more time on actually marketing and
growing the store and all you need to do right is you it guides you through everything so you
can scroll down here and click create workflow and you can browse the templates right here so
you can create a whole bunch of automations through your store so say for example you can
automatically hide or publish products you can even auto cancel or refund orders for example um
you can go into each of these categories and look for the specific item that you want to automate
and let's just take a look for example if you're going to customers you can take a look here you
can tag customers by preferred currency even you can tag customers that purchase in person if you
have an uh retail store you can organize customers by order count tiers as well there is so much that
you can do here this is an app that will save you a load of time by removing boring repetitive
tasks but there is caveat though and this is an important one unfortunately the app is only
available for uh shopify plus plans but if you do have a shopify plus plan or you're someone who
decided to grow their store then this is something to seriously consider on the shopify plus plan
moving on to customer service the goal of the apps here is to minimize the work that we need to do
with customer service it's a huge role in any business so the more questions we can answer up
front automatically the better the first one that i always use when it comes to managing customer
service questions is of course the faq page and i recommend free faq app from dd shop apps
um an faq page is a must-have and this is the one that i recommend because well firstly it's
completely free and it's really easy to use you can add a question for each category that you
create so under general for example just click add a question type out your question have the
answer and what it looks like is it looks like this you can customize the overall look
but it is really simple to use but having an faq page is just really important now the next thing
the next app that i recommend beyond just the faq because the faq is only fix and solve that
much most people want to talk to somebody to solve the issue or answer the question
chat bots is what i recommend and the specific app i recommend is tidio this is again directly
through the shopify app store chatbots the fastest growing communication channel uh their
use in businesses have jumped up 92 percent since 2019 it's absolutely insane chatbots handle 68
of conversations from start to finish that is a lot of precious time and labor saved from either
yourself if you're doing the customer service or your customer service team
so tdo chatbots you can see here super easy to set up you just insert the your your name or you
know the name of the customer rep representative and then you choose your color and scheme avatar
customize all that to your liking based on your store of course upload the avatar and literally
just continue step by step and this will all be done automatic automatically you can have the
most amazing looking converting store but without marketing organic or paid marketing doesn't matter
you're never going to achieve the goals you want to achieve with your shopify store and
there's a couple apps here that i have recently discovered that i really want to recommend when
it comes to marketing and so the first one here is called instagram referrals and rewards by evalch
this is an awesome app that pushes users to share their purchase on their story
specifically instagram story during the thank you page on shopify and the point of all of this is
to achieve the snowball effect of virality and people sharing your brand your product but you
can see here that during the checkout page right here you can get 15 off whatever might
be whatever you want to offer the customers by posting the instagram story on our image and tag
your brand or your instagram's brand to get a promo code and you can see here that yeah this
is essentially what it looks like on the thank you page once the person has ordered that you can ask
them to just literally repost something that you upload so it could be exactly this it could be
you know thank you so and so and so thanks for purchasing so and so it makes it really easy
for them to repost an image of your liking onto instagram and drive virality from there i find it
amazing i think this is an app that you definitely should have as soon as you start growing the next
app when it comes to marketing is email marketing specifically it's called shopify email and email
marketing still remains one of the most important marketing tools to achieve sales if you're new
to email marketing the most simple app that i recommend for this is the native shopify email app
from shopify itself it looks like it's completely integrated into the shopify app store if you
click create a campaign click shopify email right here and this is completely free to use i believe
up into a thousand email sent uh you choose a branded template there's plenty that look amazing
and it depends on what you want to push let's just say it's a discount click discounts take a look at
it click select it's it's so easy to use i think it's so beginner friendly and you can see here
that you can enter the subject line preview text etc etc um everything is almost all done for you
shopify email is an app that i recommend for those who are completely new to email marketing who
might not necessarily know how to use other email platforms that just want a quick solution
by shopify this is the app that i recommend and beyond all of that email marketing is something
that i definitely recommend for everybody when it comes to marketing in general okay so now i want
to share a couple bonus apps that are outside the categories but before i do that if you made
it this far into the video be sure to like the video and drop the code word comment bonanza
the next few bonus apps that i want to recommend the first one is called offset so offset i think
is an amazing app if you're environmentally aware which i think we all should be and if you want
to help minimize your stores carbon footprint this is the app it does this okay by basically
calculating the cost to neutralize your shipping emissions then it takes these funds to protect
firsts through certified projects it's a really easy and admirable way to positively contribute
to climate change it contributes a small fee into projects that are certified and shop by partners
you could technically do this all by yourself and honestly you probably should but this app
takes it off your hands and automates it or as long as you trust shopify to do it for you
it contributes to the environment and offsets your carbon footprint it's a pretty amazing
app and then finally the other bonus tool is a product experience tool called hotjar
it literally lets you as you can see on screen here view how visitors interact
with your shopify store and why they abandon the cart in real time basically a superpower
it's one of the best ways to increase conversions and sales and i'll leave a link to a full video
i did on hotjar this is a paid app but it is one that i highly recommend there is a trial available
but uh this is a superpower an app that you must use when you begin to build out your store and you
want to see how people interact with your store make sure you comment the code word bonanza and
i'll give it a like thanks for watching until the end if you found this video useful do drop a like
and subscribe for more business and tech content feel free to connect with me over on instagram as
well at andrew ethan's day and i'll see you in the next video as always thank you for watching