[Music]
thanks after lunch I guess we do the
same thing for product government new
product development we get dice Oh
usually our panel members and also
people always ask sir we want to taste
your new products and some okay come on
we said come on become heavy lunch they
do know that the product because a very
heavy lunch
listen know if the products if they have
four to five bites of the product I
suppose the next stage natural we got
some very good products from many
strangers from Alice worth because they
were food tasting so this is what we do
guys my name is Sandeep I'm a baker
because people get confused so I am
talking on business consciousness
consciousness and awareness there's a
difference we are aware of what we do
always aware of what we do the decisions
we take strategy we play but how
conscious are you the into the external
moment and the decisions we take that's
it that is how helped us to grow and
thirteen to grow and take decisions this
what this very close topic to me and has
touched if you know last failures and
how I got this topic consciousness how
would I connected as I was an engineer I
don't know why in our classic but I was
so not important communications internet
and I am done by MPN England so after
after a meeting that I started my job
and I got a call sitting come back and
take over the business which my father
started a bakery and they say baby make
a film
what would I do basically to make it
it's a small baking what would I do and
come here and I'd not might be I have
bigger things to do in life
and they said no come in I may have to
come some end then I thought what's
what's actually then I started learning
what's taking I am I don't know about
food I don't know about baby I started
like what making then I eat this baby's
so big in the Western countries baby
runs into thousands of crores of
business camellias and millions of
dollars and I realize well they free so
big outside why not in here why do we
not get ideas from them why do not
implement yes it is not a simple food
but why not this is what brought me to
business this is this is where I got my
consciousness and they commit you to my
business here it helped me a lot in
decision-making growth sustainance the
me which helped me once focus I guess
you know the four-piece mvvm guys and
MBAs hope is price promotion product and
bliss I always apply the fifth one which
is purpose justice helps you to define
your purpose on each marketing mix
whenever you use any any topic you take
in marketing strategy branding what
already few topics you apply for us to
it that is what we do as a company you
already supplies purpose which is so
which helps us
very effective decisions and I always
recommend type offers for everything you
do and play in a very proper way of life
you get very effective results as if it
does only we have to be conscious on
every time mention of of the business
very important and basically it's all
about people people driven people
management that's a major thing which we
take to day operations with the people
back then the major constraint was
people how do I transform people I can I
thought okay I can change them but it's
not easy because it's not easy it's
ready to change people have been using
you'll be doing that job last 10 to 15
years it was a major event with for us
for me to cancel them to what we were
thinking basically then we started
building relationships I started
applying the consciousness to them
I started convincing them that bakery is
not this this is what we need to do this
is what we can do people have already
done this outside we just we are trying
to implement it here it took his
daughter took me a lot of time to
convince them but finally they were
convinced and moreover the relationships
increased the effectiveness increases
they start accepting everything we used
to say everything we used to this is a
new thing we need to do this
yes they said okay we be doing so up
like that business consciousness to them
helped us to improve our products our
service and also transform them and most
of the times you can accept they can
accept people what they see then I
always say if you can't accept
accommodate this is what I always say if
you can't accept accept everybody all
the time we do not accept this
accommodate them and business rose
through the network and the stakeholders
take orders inclusive that's one of your
employees your suppliers everyone in the
business has take hold of you and
keeping everyone happy is very important
and make it tough this is a if you're
conscious enough yes this is possible
and we are trying this implemented it
work and we believe our stakeholders are
happy backward upward every coming
everyone who is involved in the business
happy towards the operations he's only
always believed and one of the most
thing we always reduce customer
feedbacks they saw become machine is
because the best part is in fact but the
customer insights and so another funny
thing when people started missin case so
people started driving that we are not
it we are not
telepresence properly alright but I
thought why not as if we don't have a
match box and if we start thinking about
wrong equipment stating that we don't
have a match box size we don't need a
factor said my two o'clock a seventy the
night girls nowadays then we do the very
seriously
say okay we started we got a company
that I started make a match phosphorus
and again you use the thing is unequal
they are the max box and you started
you've experienced that are so so
delighted after that that okay notes you
have given your matchbox a nice candle
dedicated agree that's a celebration
that's not be happy we take customer
feedback so secrecy nice I imagine today
you what you get many pieces of matchbox
I am talking about this ten years back
there's not today we have done this you
have done ten years like 10 years that
you started giving the cake it which
actually people enjoyed but delighted to
use on customized national / selection
the latest step in business good because
their food is food is like everyone has
their own preference own choice they say
you want that you want this combination
without cooperation
he said okey processes own food this is
what we working right now is we are mass
producer operation you have a certain
eyes each and we have a key chain of
retail outlets we have closed your
restaurants but right now the most
important thing is we are moving from
mass production to mass personalization
so we are taking the preference of
individuals and working on them how much
can be customized
they extend which would be every
division have they or people said you
can see them had already many big
players are working on it I know some
players are already they customize each
and every product for you and this is
the next thing which we are doing and in
that function is the growth package II
the road and entry was very high
basically terms of products we have
dollop mechanization light where most of
our products we don't we don't finish
the products we don't touch the product
all the mechanized machines we use and
what obviously means a small business in
the food industry it's just a droplet in
the food industry this is a lot of some
food industry the baby industry that
bakery is a small droplet but still they
do wonders this thing has so much of
scope in India and abroad
so obviously on many subjects in
engineering MBA author stuff but a topic
in a subject makes the potential can
here this is where we come from a small
topic a small topic from a subject makes
a potential Canyon I am a friend company
it toes into billions of dollars they
have worked on testing the building
strength basically so they have they
have gone to the testimony of dr.
example they have developed a
non-destructive testing tool where they
can see how much is the strength of the
building so it f non-destructive testing
is just a part of structural engineering
again civil engineering basically just a
topic all right that Nancy to billions
of dollars the company machinist so we
focus on that one topic Ottoman subject
which we should focus we have must focus
on bakery and those products we don't
deviate you don't go to sweets you don't
go to other products we are very much
into making and one saying says being a
jack of all trades master of none
have you always say jack of all trades
master of one so we always raise it as
you have to understand everything you
have to know everything but master
looking mask of one that is what we see
yes do you think basically Bakley have
baking to this technology how do you
think bacon is very few ideas videos I
think should business I tell you what
what we do with our shitake religions in
a liter straight but initially when we
started I we wanted to change our
billing system ERP or whatever equal two
years like the most resistant usually
you know people because I used a certain
kind of equipment and the stains and
everything so we were using light next
other time changing from blindness to
Microsoft application was so tough for
us every already in the system was
crashing and what was happening actually
our people didn't know which I don't
know so we tested right we played them
in a human but still they were just
kicking the system the nervous system
there's a dead state the system and just
leave then we need recognize okay this
is not happening that we gave
so automatically as a it's a fine
balance there's auto-ship output so we
do not have technology well they look
like - but it runs with Microsoft in the
background so they don't know that if
you have change the software and
everything so it we started using these
kind of simple techniques when we the
people were easy to adopt more important
thing in business is it has to be
affordable and adaptable but most
important things so maybe we get things
which are portable and most of the
negative a is preventing it because it
is not adaptable yours so this is how we
have to be very careful conscious in
doing whatever people and in the machine
spot we have done most of the machines
lights which we run in are basically
production doesn't even need Machiavelli
less manpower views and products are
automatically the baby I'm talking a
small battery you can see the size and
bigger companies that Italia big mistake
companies who cook and run poppy as a
small players also use very
sophisticated machines where we can run
without the people in coming to our
intelligence we are we know we have used
sensors basically to count how many
people are coming how quads the billing
cycle are what they can what taking what
their choices are in purchasing with a
path data and right now we are working
on counter job there you can see the
small machine attached of the source
which is identify whether it's male or
female age groups all those that
purchase is still waiting for the
permissions now it can count people
groups or reducers have come how much we
need to have done what's their purchase
I need three people
a single person is coming what are this
much missing so this is where it's a lot
of practitioners in baking industry well
we can understand the Preferences of the
consumers now this new technology where
through play tests we can understand
what actually the frequencies are
through what they what they like and
this sense this is a developing new
products we don't try to get out of a
product without the insights so we work
on analytics we need a little extra new
products this is what helps us these
technology helps us in understanding
what consumer itzá we work on some other
product and actually people are looking
at some of the product it doesn't happen
so we actually are intact conscious to
understand what customers need and then
only start already work on that and
manufacturing the traditional contacts
initially were doing it was not demand
and moreover again we have the same
touch scenes technology where people who
are not able to use it so we have to
give them that spoons to understand the
technology of a small screen which pays
to give them pause understand okay this
is what you have to learn on the phone
and then they could they could go and
you bet on a machine because it's
automated machine once they dovish take
the dough it reads so on the production
is not such huge batches we do and 20
coming to the packaging designs with the
aggregators and we have been working
with the delivery applicators every
partners which we call we have changed
most of the packaging which we actually
were using to keep the same product to
the consumer at their doorstep with the
same quality and the same pressures this
is all the peak I mean this is a big
change we have the last two years
because aggregator started the business
model has changed from rocket customers
to the
customers in a lot weigh the positives
of sales have taken so I overslept a
time instance of looking at business has
changed because of the CEO having to
write whatever company it is because
they have told us this is what the
consumers are looking at their way your
analytics so they say that this is what
the customers are looking at if they're
working on a graph scrap if you work
with chocolate you have it our consumers
are you brother but no don't work and
work on a multigrain so this is what
they give insights for us remains the
new dimensions which they put so as it
we start working on it so this is a new
allow delivery which we are still
working and bakery is a big part of it
where we have to and out adapt and
change the things and you should be when
I started I thought I can bring a change
in the process of a cleanness lino I
thought but end of the day we started
transforming it the major things which
we did was the technology part then
three dimensions we've altered pocket
working site so we have our MNC approach
where we have standard operation
procedures of everything we have find
people we have full experience
specialized people from ions and is
leaders then we have got consultants in
a specific industry where they they have
any sisters in its growth which they see
and they have been helping us to do and
business consciousness helps to take
these decisions where you have to adopt
and
implying a different approach and what
they look but what is adaptable to you
it depends on us when we take the
decision then branding again yes we have
done a lot of work on Randy you can see
on social media marketing we've done
we have the media ATL we have doted on
marketing you have newspapers ads so
what be three or what I'm talking is
this this is one this is a different
time you should what we got to wear a
small they greeted do these things as
one big each I can do this kind of thing
and this has given us reasons you can
see that other was knowing you can see
the consumers have night mint and via
that is the branding part where we open
a new store you go toe to toe and give
them a new products because they don't
know where we are made what outfit we
have our products you have we make them
a star products this is what we don't
have any this makes it makes a
difference you just put in a handle
newspaper and go to the house and giving
a rod makes a lot of difference and
really clean the carpet sector that is a
major p2 people's Thursday we have the
highest box carpet box because when we
mix two three items and we have we
actually put three or four items in a
box and many of them and we have touched
mostly on all the MCS and all the
companies where we we all see always say
like a celebration without a cake is a
meeting and we have been trying to make
all the meetings of celebration
it's so and we worked right now the
delivery partners as a technology and
this is doctor I mentioned miss customer
each visa customers are different way
where they even expect as okay
they're also we won't be to school
functions we have traveled a sports days
we have you name it we are their family
with their carpet box it's a major
change from a novel peeve to b2b
business which you have configured and
as what I say guys as a in the misfits
or ever life I define a severe because
you a small bakery business equal to
this they could transform into a after
structure we could apply so many ideas
entities I guess as future interpreters
and professionals be conscious to
recognize it captures or participant of
you and be aware conscious consciousness
will not come without your efforts this
evening and I always say enjoy your
journey with consciousness