I am John Crestani and I am a online course junkie. And I've also made
millions of dollars on the Internet. And in this video, I'm going to go over what the
best online marketing courses are that are free, the cheaper options and the
higher-end options. And I'm going to show you on my computer here where you can
find those courses so you can get to it, start your internet business and become
a millionaire as well. Let's get it. Okay, so the best online marketing courses. I
don't know if you've seen this in your Facebook feed but there are everybody
selling a freaking online course. Everybody wants you to pay tons of money
and watch a long webinar. Read long sales page. And they say they have the best
thing since sliced bread and they want to sell marketing courses, right? Well,
I've gone through hundreds of marketing courses at this point. I actually you
know? I'm a big believer in education and in going through trainings because I
myself didn't know anything about this industry at one time. --Internet marketing.
And they don't teach this in school as the fact and the reality. So, in this
video, I'm going to kind of go over what my criteria are for selecting marketing
courses that I go through. I'm constantly going through marketing courses. And I'm
going to give you options that are free, that are cheap and what I believe are
the most effective options that you can go for. So, first off, I want to start with
my criteria. Now, I have 3 criteria for judging marketing courses. The first
one is cost. Can you afford it, okay? Is it in your budget?
Don't buy courses that are not in your budget. The second is the teacher. Do you
resonate with the teacher? Do they have what you want, okay? If the teacher
doesn't have what you want, it's probably not a good choice, okay? If your goal is
to be driving a Bentley or a fancy car and your instructor is driving a Toyota
Camry, that's probably not a good sign. You probably want to
find a different teacher. And the third thing is what are the reviews of the
course that you're going over, okay? What are people saying about it? What are
other students saying about the training course that you're looking to go through?
If there aren't good reviews, then it's probably not a good fit, okay? So, those
are the three criteria I'm using to judge what is going on this list. So,
let's start off with free courses. So, there's some really good free course
options here. Come over to here to my computer. Now, the first training course
option is free and it's from Google. It's Google Academy for ads. If you want to
learn how to advertise on Google or YouTube, Google has a free training
course teaching you how to learn about advertising on Google. Fast and easy
training from Google so you can get really good information. You just click
"Start now". And they have everything that you need. So I'm here in Google Academy
for ads. And I'm actually going to go to alt topics right here. And I'm going to click
this little button. And I'm going to search all activities, okay? Topics, all activities.
Now, underneath that link, it's kind of hidden it. They don't make it very easy
to find it which is surprising because it's Google. But you see all these
different certifications. They have Google Ads display certification. They
have Google Ads fundamentals. They have Google ads mobile certification, search
certification. Let's check out the video certification. And you can go through
that. Let's click here. And you'll see they have certification requirements,
Google Ads fundamentals and Google Ads videos. So, let's go through the video
course. Okay, now here are all the topics. We have a lot of topics to learn the
basics of Google Ads. Choose where customers see your ads. The value of
advertising, launching your first video campaign, make effective creative,
understanding your audience, remarketing, building a video campaign, etc. Avoiding
airs. There's a lot of topics here. And it's an 8-hour course. Very, very, very
powerful. I went through whatever free material I could get when I got started.
And if you're looking to become good at advertising, there's no reason you
shouldn't go through these courses if you have the free time to do so. And you
really want to master the skill. Now, there are more effective options and
I'll explain why. So, the upside of this is that it's free. In regards to my
criteria though, unfortunately the criteria of the instructor, the teacher,
does the teacher have what you want? And the teacher in this case it's a Google
employee, okay? So, if you want to be a good employee, you know, working for an ad
agency or working for a tech company, these are great courses to go through.
But again, that's why they're free. You know, it's an employee doing the course.
Not necessarily somebody who has what I would consider what I want to have. But
the reviews are very good. So, the price is great, the reviews are great. In my
case, I want to be a billionaire and that people teaching this course are not
necessarily billionaires. So, just kind of a side note on that. Now, the second
course I'm going to go over is actually Facebook. Facebook has a free course.
Let's check it out. So, if you google the term Facebook Blueprint you'll see that
they have their own free advertising course on Facebook. Take learning into
your own hands. Find a selection of E-learning courses
about Facebook marketing organized by category or role. And you would just
click start courses right here. And now, we're brought to a lot of training right
here. As you see, there's tons of training videos. You know, add policies for content
and creative and targeting. Promote your business from your Facebook page. You
have ad auction and delivery overview. Creating Facebook Ads. Editing
or managing Facebook Ads. Reach and frequency buying on Facebook. I don't
even know a lot of this stuff, okay? There's a lot of material on Facebook
ads. I only do a select few things because there's so much stuff to learn
about all of these different platforms and software's and AD tools. I don't even
know anything. And this is my business, right? But the fact of the matter is when
you're running a business, you don't need to know everything but when you're just
starting out and you have more time than money, using their time to learn how to
use a very strong powerful tool like
Facebook Ads is very helpful. So, here's a good section within Facebook Ads course
which is increase online sales. Look, book more business with travel ads. Closing
the deal with conversions. Enhance your direct response campaigns. How to drive
actions online. Also this, turn shoppers into buyers with dynamic ads. There's a
lot of effective training available for free from Facebook and Google. Now,
outside of Facebook and Google, you can also find more free courses. And I'm
going to show you EDX in just a second here. Edx.org is a free master
compilation of courses from mainly Ivy League Universities and top tier United
States universities talking about digital marketing. If you're looking for
like traditional kind of like top tier US schooling, you can actually get all of
the classes that you'd want in college for free on EDX. Now, you spell that, it's
just EDX right here. You see that. And you can get anything you want
really for free from this site. So, let's zoom in and look at this. You're getting
Wharton. I think it's the best business school in the world. You can actually get
a course on the fundamentals of digital marketing and social media for free. From
the best business school in the world. You're getting it for free. Their class
right here. Now, we also have marketing analytics course. So, let's click on this
course. Now as you see, this is self-paced. So self-paced means you can take this
course whenever you want. And the only time you have to pay money is if you
actually want a certificate saying that you went through the course from Wharton
itself. From the University of Pennsylvania. So, I'm just going to click
enroll now. And I would have to enter in some of my personal information. And I
would get access to the course immediately. So, there's actually more
places you can get free marketing courses. And let me show you on my
computer exactly how you defined these. So, the key word you would actually want
to search is free marketing MOOC, okay? MOOC stands for Massive Online Open
source Courses. And a colleges have started
offering their classes for free just as a way to provide free education and kind
of further the goals of the universe. So, what we want to go to is right here,
learn marketing, free online courses. Okay? And we can go here. And what we see is
that there's a lot of different courses here. We see marketing in a digital world
from the University of Illinois Urbana, Champaign. We see introduction to
marketing from the Wharton School of Business. Perhaps the best business
school. I think it's the top Business School in the world right now. We have
digital analytics for marketing professionals from University of
Illinois. Copenhagen school. Computer neuroscience and neuro-marketing that
sounds kind of gnarly. Digital branding and engagement. So, you have search engine
optimization from the University of california-davis.
You have an absolute plethora of free online courses available to you if you
want to learn online marketing. Its outstanding. The amount of information
that's available to you right now is unbelievable. There's so much information
at your fingertips. If you have time, you can learn anything you want simply by
going through the resources that are on the Internet. Now, the next category of
course I'm going to go over is ones that are relatively cheap. So, these are
courses that are not by professors or not by corporate employees. These are
courses that are done by actual people that may be having some level of
experience in their field. Not to say anything against professors or employees.
But that option is Udemy. So udemy is a online course site and almost all of
their courses are available for about 10 to 20 bucks. And let's check that out
right now. So, we have a ton of courses on subjects
such as design, development, business, IT, software, personal development and
marketing. So, let's check out marketing courses right here. So, we'll see we have
of the complete online marketing course. 12 courses-in-1. Over 46,000 people have
reviewed this course as 4 or 5 stars. So that's pretty good. The reviews are
pretty solid on this. And let's check this course out. This looks like it's a
best-seller. And it's only $12 or $13. So right here,
one thing we'll note about udemy that's kind of not true is they say, one day
left at this price at $12.99. This is kind of false. Sort of true. They're going to
change the price but they only keep the price to $11, so it'll be $10 or it'll be
$9. They don't change the price up much. They only change the price up by a buck
or 2. But almost all of their courses are always about 10 bucks, 20 bucks.
Something in that range. So, if the courses aren't discounted, checking in
the next day and they'll probably be discounted. But what we'll see here is we
have great reviews. And we have a lot of subject matter. Let's see the courses
they're covering. So we see right here it covers 37 hours of video that you can
watch for this course. So, you get a lot of material. You'll see how to build a
mailing list. How to write copy that sells. How to build a Wordpress website.
How to perform market research. How to define your audience. How to increase
your Twitter followers. So, there's a lot of different individual courses in here
that will teach you different aspects of marketing. Now, let's look into the
teachers to see who they are. So, we could click on the teacher's names. So, here are
the teachers for these courses. We see Rob Percival, web developer and teacher.
So, he's a web developer and he teaches on udemy. We also have Daragh Walsh here.
He looks like he's an entrepreneur. He got started on selling products on
Fiverr and he is also an instructor on udemy. So, it looks like he runs his own
little business there. Selling products on Fiverr. And he's worked as a marketer
with some top brands such as Amazon hurts and Callaway golf. So, that's pretty
interesting. He's got some like industry knowledge, he's got some experience in
the field and that's pretty cool. It looks like udemy is also important to
him. Now, my thoughts on udemy are slightly mixed. A lot of the courses are
kind of not very engaging, they're typically just slideshow presentations.
And oftentimes, I find that the teachers aren't necessarily the most successful
people in the world. I haven't found udemy courses where I've learned a whole
lot. Especially in the marketing field. Most marketers are able to more
get their own brand effectively and somehow get out to people other than
just relying on you Demi's platforms. So, I personally haven't really gotten a lot
of info from udemy courses but that being said, I'm a pretty advanced
marketer at this point. So, that's not to say udemy is a great option for you
to check out. Given that their courses are very cheap and you might learn some
things. So that brings us to the third category of courses is what I call
effective courses. And when I'm looking to learn a new skill, I'm looking for a
teacher that is where I want to be, okay? I want to make that very clear. I am
looking to learn knowledge from people who are where I want to be. And I'm not
talking secondhand knowledge. I don't want to learn from somebody who learned
from Elon Musk. I don't want to read Elon Musk's biography that was written by
somebody else. What I'm interested is hearing the information straight from
Elon Musk himself. What is Elon saying. Because it's like a game of telephone. If
you are getting secondhand knowledge about becoming successful which is my
personal goal, then you're not really getting the knowledge you need to become
successful. Does that make sense? Now, if you're looking to become a teacher on
udemy or if you are looking to become a employee for a corporate marketing
company, then learning from those other sources that I mentioned ---On Google, on
Facebook on EDX or udemy, those are great options. But if you're looking to become
a self-made entrepreneur like I am or like I want it to be and now I am. You
want to learn knowledge from people who are where you want to be. I want to make
that very clear. Now, the most effective course options if you are looking to
work for yourself and be an entrepreneur who is self-employed is finding other
successful entrepreneurs who are self-employed. Now, I'm not going to go
crazy on you. Obviously, I have my own training course. I have a 6-week
training course on affiliate marketing. If you want more information on that, you
can find that out in the description. But I'm going to go over a few other
instructors that I have a great deal of respect for
and I've learned things from. So, the first such entrepreneur is Anthony
Morrison. This is a very successful self-made marketer. He's from Mississippi,
he's from like podunk like middle of nowhere Mississippi. He lives in a swamp.
But he's created for himself a massive business working completely on his own.
He came from nothing. You know, his family was totally broke and he was able to get
to the point where him and his brother now have a 50 acre property that they're
turning into a 25,000 square-foot family compound. They're
calling M-land. It's actually really crazy. They showed me the blueprints and
everything. He owns like a dozen different like vacation real estate,
investment properties. This guy is a super successful cat. I've learned a lot
from him. He specifically teaches about email marketing. And he is a master at it.
I don't know anybody better at email marketing than Anthony Morrison. So, if
that's something you're looking to go into or looking to become. --Self-employed
entrepreneur, he's a great person to learn from. The next person I want to
introduce you to who's very successful and also a YouTuber like me and also
somebody I count as a personal acquaintance. His name is Stefan James
Pylarinos. I can't pronounce his last name. So, Stefan site is called
Project Life Mastery. Because he dedicated himself after going to Tony
Robbins events. Similar to my story. He dedicated himself to making him the best
version of him that he could possibly be. Mastering all areas of his life. From
fitness to finances to relationships. And if you check him out, he has a great
YouTube channel. Highly suggest. You subscribe to. He shares a lot of free
information on there. You can just subscribe his channel. But in particular,
he also is a very successful affiliate marketer. He makes a lot of money with
affiliate marketing. He does affiliate marketing on his course. Affiliate
Marketing Mastery. And then, also he has this course which is called online
business mastery accelerator. Which is very powerful if you're looking to go in
and start creating your own online business. He's a very successful person,
his approach to life his mindset, his mentality is bar none like the greatest.
Very successful multi-millionaire, young 30's dude. Has a beautiful relationship
and a very inspiring person to learn from. One other person of note that I'm
going to expose you to is a man by the name of Tim Burd. He doesn't do online
classes. He actually holds in-person training on Facebook advertising. And he
goes over some very advanced Facebook advertising tactics. He's a
multi-millionaire, affiliate marketer as well. And even though his courses aren't
necessarily online, I figured I'd expose you to him because the training he goes
over is very powerful. I've learned a lot personally from him. And it would be
insincere of me to not let you know this as well.
Now, Tim Burd's website here. He's known as The Godfather Of Facebook Ads. He runs
the Facebook ad buyers group. Tim Burd has been featured all over the media. He
does mastermind sessions around the world teaching advanced Facebook ad
strategies to advanced marketers typically. And it's very good environment.
Not many people do in-person training anymore. Tim Burd does. And I think these
are very powerful. So, that's something to check out. Now, let me know what was the
most interesting thing you learned from this video in the comments below.
Let me know if one of the free courses was the most helpful, udemy.
Learning how. I'm not a big fan of udemy. Or the effective teachers.
Anthony, Tim, myself, Stefan were the most helpful. Let me know in the comments what
you found the most useful. Also liked this video if you learned something. If
you want to get a free course on affiliate marketing, you subscribe to my
channel. It'll appear on the home page. And I also have a couple other free mini
courses from some marketers that are very successful that I respect. You can
find on my channel homepage. Great seeing you. And looking forward to seeing you in
the next video.