In this video, I’ll be sharing with you
three brilliant script templates that you can use
to make your explainer video a success.
is the single most important part
of creating your explainer video,
but it’s also very easy to get wrong.
However, writing a fantastic script
doesn't have to be difficult.
By following one of these three proven templates,
you can easily make a meaningful connection
with your audience
and give your business a boost.
But before we get started,
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Now, let’s dive into our templates!
First off, we have
This template works by highlighting a problem
that your viewer is facing in their life right now
and then showing them how much it will impact
their life in the future
if action isn’t taken promptly.
This is what we call our viewer’s
Once this has been established,
you’ll then present your offering
as the solution they need.
The basic structure is as follows:
Now, let’s go through an example to illustrate this template.
Imagine you’re making an explainer video for your business
specialising in home office chairs.
Here’s how you’d structure your script
according to our pain point resolution template:
This would be something like
"Are you suffering with back pain?"
Next we have step two:
This could be done by mentioning things like:
“Are you struggling to join in with activities
with your loved ones?”
“Is the pain keeping you up at night?”
"Is it having a negative effect on your quality of life?”
And then we can dig even deeper with statements like:
"If left untreated, your back pain can easily develop
into a much more serious issue.”
The aim here is to really delve into the heart of the issue,
showing the viewer how the problem truly affects their life.
which they may have underestimated.
Now for step three:
This could be something like:
“With the right office chair,
being free of persistent pain
can be just around the corner.”
“Soon, you’ll be able to return to all the things you love,
with more energy than ever before.”
Next, it's step four:
which means it’s time to introduce your product
You could do this with something like:
“Our premium desk chairs are revolutionising home working:
they’re clinically proven to prevent back pain,
so you can smash those deadlines while feeling your best.”
Then it's step five
This can consist of customer reviews
or any stats from market research or studies.
If you can quote any numbers,
this tends to have the biggest impact.
So in this scenario, you could say something like:
“Our chair is the result of 10 years
of dedicated research into spine health.”
“When asked, 98% of our customers
agreed that the quality of their life
had significantly improved since purchasing our chair.”
And finally, step 6 would be your
which might sound something like:
Ok so that’s the Pain Point Resolution template done!
For our next one we have:
This is a fantastic template
as it invites your audience to imagine
all the amazing ways your product will help improve their lives.
Rather than focusing on the pain point
like in the previous template
in this one, you focus primarily
on the benefits of your product
It’s all about selling the dream!
Here’s how you do it:
Now, let’s revisit our desk chair company
with this new script structure.
Here’s how it would go:
First, start by describing the life your customer could be living.
You could begin with something like:
“Imagine what your life would be like
if you were free of back pain?"
“You’d sleep soundly at night,
then bring your A-game to work in the morning.”
“You’d have the stamina to see your friends,
pursue your hobbies
and really enjoy life.”
Then in step two,
from achieving all the things you highlighted in step 1.
For this scenario you could have something along the lines of:
“Sitting in a chair that provides inadequate support
has been clinically proven to be a major cause of back pain,
which only gets worse and worse over time.”
“But finding an office chair that's proven
to support your back isn’t easy.”
After this, we can move on to step three
“Thankfully, our chairs are not only engineered
for optimal back and spine support,
but have been scientifically proven to be effective.”
“In fact, an incredible 98% of our customers have said
that they’re enjoying their lives more since getting our chair!”
And then finally we have step 4 which is to add your
Ok, so that's our second template
'Imagine The Possibilities' done.
And now moving on to our final explainer video template, which is
In this script format, you invite your viewer
to imagine two life scenarios:
one with your product,
and one without.
This goal of this template is to visually demonstrate
the amazing impact your product will have on the viewer’s life,
while also demonstrating the alternative,
if they don't go ahead and purchase it.
The key here is to show your audience
rather than just tell them.
In this template, the exact steps to follow are:
Step One: Tell the story
Let’s take one more look at our desk chair business,
but this time using the ‘two parallel lives’ template.
It might look a bit like this:
First,
Let’s call him Bill.
You could start by showing Bill working from his
old desk chair, suffering from back pain.
We see Bill’s pain getting worse
and then all the ways in which it starts to affect his life.
Bill is struggling to focus at work
and sleeping badly.
The constant pain is making him distant
and bad tempered with his partner,
and too tired to spend time with his friends.
We can then move on to step 2
And show Bill’s life
with your chair
You could start this scene with Bil
happily sitting and working in your chair
In this scenario, Bill is sleeping well at night
and feeling energised and focused while at work.
He’s nailing those deadlines and keeping clients happy
and lands himself a big promotion.
We also see how it affects the rest of Bill’s life.
In this version he's more happy when he’s with his partner
and he now has the energy to see friends after work.
Thanks to your chair, Bill is now happy and fulfilled!
Once you’ve shown these two parallel lives,
step three is to once more
Again, statistics tend to have the biggest impact here.
Then, finally we can move on to step 4 which is to
to finish off again with that all-important
This template is another really great option
because it uses the power of storytelling
to make an emotional connection with your viewer
and really get your message across.
So there you have it!
three incredibly effective and easy to follow templates
for creating an amazing explainer video
that will deliver great results.
We hope you enjoyed this video and learnt something new.
And if you’re looking to create an explainer video
and need more help
then you can get in touch with us here at
Spiel today by visiting our website at
By for now!