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what's up guys Ryan here so today I'm
gonna walk you through two methods of
doing niche research so you can find
profitable journal covers and niche
categories to enter with your designs
for your low content KDP books so the
first method is going to be using book
bolts which is a research tool that's
the page that you see here on my screen
made by the same people who brought us
merchants former so they've already you
know they're pretty well-versed at
creating Amazon research tools because
merchants formers definitely made Amazon
mergers quite a bit of money over the
years and in the second method I'm gonna
walk you through is one that I've done
videos about before on my channel
basically it's just my my broad amazon
research tactics which work for merch it
works for KDP which works for FBA and
it's using free Chrome extensions so
I'll show you both in this video let's
dive into it so by the way book bolt has
a free trial I think it's like three
days so go ahead and I always put a link
in the description you can go ahead and
try it out for free if you want to
follow along with me so what I did here
this is the products this is by the way
when you register this is the what the
tool looks like so the products tab is
the first one that you'll see I searched
for 50th birthday on the category
notebook and it returned you know
basically what you can do here is you
can just get a quick scroll through and
get an idea for what the bestsellers on
these keywords are some of the best
sellers on these keywords how they look
like how the the cover designs are see
like causing chaos for 50 years like
that's an easy like it's just a black
background very simple if you're brand
new to KDP to this gives you a nice look
into how simple some of the designs are
that succeed one thing I should point
out is BSR that stands for a bestseller
rank so on the first one returned here
in these results it has a BSR of 166
that means that on Amazon in the
category books relative to all other
listings in this category this is the
106
the sixth bestseller so the lower the
number for BSR is the more sales it's
getting now if I open this product
listing on Amazon so because I sell it
as an on Amazon FBA I have some research
tools that I've paid for that I wouldn't
recommend paying for for a KDP only like
jungle scout and if I run it on this
product page it'll tell me how many
sales it gets per month and how much
revenue per month now it's estimates
based on the BSR but jungle scout has
been known to be one of if not the most
accurate product research tool on Amazon
the reason I say it's not confirmed is
because of course they were the ones
that published the findings but they had
a bunch of Amazon sellers volunteered
the data so that they could project with
you know with actual accuracy they like
using the data that was provided by
Amazon sellers and they did a case study
anyway it's not that important but you
can see that five thousand four hundred
seventy three dollars monthly revenues
coming through if they're selling at
$6.99 they're making about this is a six
inch by 9 inch journal so they're making
about a dollar ninety per sale so seven
hundred and eighty three times a dollar
ninety they're making like fifteen
hundred dollars a month off of just this
one book all right so it shows you that
you know if things go really right for
you and your books that you can really
make just a killing I mean that's a lot
of money what is that so that's fifteen
hundred a month times 12 months that's
eighteen thousand dollars a year from
one book you know and obviously they put
a little bit of extra time into this
book by designing a nice interior which
is an option that's on the table for all
of us we can customize our interiors as
much as we want to it's really you know
you have to make the decision of do I
want to go for like quantity and just
kind of upload the standard journal
interior or maybe go for a little bit
more quality and differentiation like
these guys did and make your own
interiors with a different quote it
looks like on each every two pages so
this next one seller so I had looked at
some of the bestsellers that were
returned from the products
a couple days ago when I wrote down some
of the sellers who were publishing books
under the same name consistently one I
liked was Blue Ridge art so I typed that
into a seller name and then you can see
here they take the same design approach
for all of their books same background
colors same font same font size same
theme really so someone who buys one
book from them would probably be
interested in buying other books from
them as well it's a lot of like it looks
like corporate themed gifts maybe like
office Secret Santa and whatnot
you know I survived another meeting that
should have been an email people I want
to punch in the face
best boss ever etc so you get the theme
here also again it returns them and
ranks them by bestseller rank but this
this author whoever's uploading these
books even though they're very simple
they're funny for one and so they're
selling well maybe it's that they have
them all under the same brand that's
assisting them in getting these extra
sales but they've got a bunch of books
with like low BS RS like 27,000 38,000
41,000 if you go up to the top their
bestseller is 1259 so if you can get
books that are consistently under a
hundred thousand BSR like that's the
sweet spot but even that I mean that's
like I'd say a hundred thousand BSR is
like your most reasonable expectation if
you're trying your hardest right you
cannot really ever know if you're gonna
get to like the apex you know the 1000
be SRS that's no one could ever know up
front that a book is gonna achieve that
level of success unless you're willing
to pay absurd amounts for advertising
which if you want to run in a profit
you'd have to defer profitability for a
really long time and you'd have to
assume that your ads are gonna convert
because if they don't convert you're
just gonna spend money on clicks by the
way I'm gonna I am planning another
video in this series where I will walk
you through setting up your sponsored
product ads for KTP so stay tuned for
that alright so that was the seller
search this is the cloud search I didn't
see it with any keywords I didn't change
the price range either cuz I don't know
why why we really need to now on Amazon
merch if you guys saw my videos my walk
former chin former I liked to do
bestsellers but I would so I like to
normally do like top 1000 and this is
the one that makes a difference with
Amazon merch I would do a hundred
thousand and above BSR the reason for
that on merch was because they have a
bunch of like copyrighted material that
we can't really target like Marvel The
Avengers you know Disney they have
partnerships with all those brands that
we can't really design for as an amazon
merger so what I actually you can just
as a little caveat there's a merch
there's something called merch collab
which I'm gonna do a video about in the
near future but essentially you can make
money selling the Disney characters on
your t-shirts so it's a pretty cool
opportunity anyways one to a hundred
thousand for KDP is just fine because
you're not gonna run into like Disney
Lion King journals you know so it's
perfectly okay for KDP and for book
bolts to just keep it at one two hundred
thousand alright and the reason I did
these searches preemptively by the way
is they can take like up to a minute
minute and a half to return the results
so I just went ahead and did the
searches ahead of time alright so this
book looks familiar I think we saw it on
the product search as well so it's
definitely selling really well and again
there's they're filtering the search
results by BSR so a handbook for the
recently deceased so I think this is a
it's like a beetlejuice that movie if
you guys remember that movie it's
related to that so I don't know if like
I don't know that I don't think KDP is I
don't think they have a strike system
the way Amazon Murch does where they'll
close your account down if you're
infringing on trademarks repeatedly but
at the same time I'm only speaking from
personal experience I haven't had my
account closed down but I'm also not
like even though this book is selling
really well they open that back up real
quick number one bestseller in antique
and collectible books and as you can see
here plenty of other people have caught
on that this is a good like well selling
book it might be okay to sell as long as
you'd like don't mention Beetlejuice in
the tight
maybe I'm only speculating though I
usually just stay away from this kind of
stuff just to keep my accounts in good
standing all right then the last one I'm
going to show you is keywords so I put a
keyword search of 50th birthday here
when you search it'll clear it out but
that's what I searched for now if you're
just looking for designs that you can
eyeball while you're doing your own
designs on another screen the keyword
search is a great place to go so you can
see here in this right column it's just
the thumbnails of the covers and you get
just so many ideas given to you right
away right and so if you need design
inspiration this is a great place to
look on the left hand side I think
they're using Google it used to be
called Google Adwords now it's just
Google ads but I think they're using I'm
assuming they're using data from Google
to get the CPC competition and search
volume metrics there so that is what I
would use book bolt for it's a great way
of identifying journals that are moving
in really high volume and here's the
thing like remember KDP right now
doesn't have upload limits so we can
upload like 500 journals in a day so
rather than really overthinking the
niche research process I think it's best
to just move quickly like do a do a
search like this and say okay that is a
good niche to enter and then go really
quickly make a bunch of designs in that
niche don't rip off the people that are
you know selling these designs but make
something similar because you know if
you go after these keywords clearly
people are looking for them and buying
them so it's working you know just just
take a hint you know that's one of the
cool things I'm about to show you from
Amazon right here so if we go to the
Amazon this is how to do it do niche
research the freeway but if you go to
the books category on Amazon which I'll
put a link in the description but you
can also just go to Amazon and go to the
drop down here and click books it'll
give you all of the bestsellers and I
can zoom in a little bit so I can show
you easier but these numbers that are
being injected underneath each search
result that's the BS are the bestseller
rank and that's an important piece of
data for us to
see when we're performing searches on
Amazon looking for different products
whether it's for KDP Amazon merch or FBA
for anything all right now we don't need
to look at the best sellers we need to
see the like you know empty journals
empty notebooks etc so let's start with
like six by nine and then say notebook
gag gift you know give it a little bit
of extra keywords alright so here we go
first and foremost blue ridge art
they're running headline search ads to
promote their products which definitely
probably assisted them in achieving
those low bestseller ranks and getting
initial sales traction this is a great
idea
the only reason that I will not be
talking about headline search ads for
KDP is that right now if you try to
promote your KDP books on Amazon
marketing services through KDP you only
get access to sponsored product ads and
lock screen ads but lock screen ads are
only for e-books and it will talk more
about the advertising in a later video
alright so here we go I performed a
keyword search six by nine notebook gag
gift this doesn't guarantee that all
we're gonna see is KDP like low content
notebooks but it increases the
likelihood by a lot so look at you
becoming a social worker and [ __ ]
well if you're gonna put [ __ ] in the
word in the title and then in your
design and title you're gonna have to
market adult content yes so we see here
BSR of nine hundred thousand personally
I feel like if the BSR is around a
million its selling with some sort of
regularity and I'd be perfectly okay
with launching a design similar to that
niche so I love geology jokes I think
they're the schist rank not found so
that means that this book has not sold
yet if you don't have a bestseller rank
assigned it has not sold yet
so again rank not found look at you
turning 20 inch it rank not found rank
not found rank not found alright so here
we go
co-workers I want to punch in the face
remember how we already saw that when we
did our cellar search here on the blue
ridge art where was it
people I want to punch in the face okay
fine so they changed the word people to
coworkers but that has a 1 million BSR
so that's something that we could
absolutely go for although their pricing
is 479 so they're really not making much
money if any at all off of selling it at
that price point but either way you get
the gist here like with Amazon FBA we
need to be a lot more careful with our
product research because we have to put
money on the line to buy the products
invest in them ahead of time with KDP
really what we just did what we're doing
right here is enough like I would say
just look for abs are so that we know
that it at least sold and then a million
in lower is a good metric in my opinion
if you want to see like what a 1 million
BSR is selling let's run jungle scout
here
alright so 107 monthly sales which is
actually more than I would have expected
for a 1 million BS our product I'm
zoomed in I gotta zoom out but if you're
making 107 sales a month the problem is
their price points so low but what if
you priced your is that like 6 bucks
you'd make a dollar 28 per sale times
107 sales 136 dollars and 96 cents a
month so in theory if you can get it
ranked organically and people are
looking for it and you can price it
that's at six dollars I mean that's
that's not a lot at all money to be made
there for sure the designs just a simple
gradient simple font nothing difficult
about this at all it's not a very well
optimized listing either like their
descriptions so simple so yeah this is
definitely doable by the way I didn't
mention the Chrome extension that I'm
using sorry for waiting this long to
mention it it's called DS Amazon quick
view alright I've done I've mentioned
this in the past all the time but it is
my favorite Amazon seller Chrome
extension it's free you can just go to
google chrome the Chrome Web Store and
get it for free I'll put a link in the
description but there's no gimmicks you
don't have to sign up or anything like
that just click Add to Chrome
and you're good then come back to Amazon
and do a search and you'll see like the
results will load really quickly and
then you get the little spinner
underneath it and it loads the BSR for
each of them so that you can very
quickly scan the BS RS from the search
results so it's a very quick very easy
way which are my two favorite word's
right quick easy efficient because and
the reason you want this guys is again
it's like we can scroll through these
search results and say oh look how many
ideas are here but like this one's
ranked not found this one's ranked not
found this one's ranked not found a
bunch of these have never sold so our
time is better spent designing around
niches that are actually selling you
know not to insult anybody's
intelligence I know that's probably
pretty obvious but we're much better off
like looking for these the social proof
right and Amazon exposes that to us in
the data point that is a best-seller
rank which means somebody out there has
bought this product before so guys
that's it for this video don't overthink
your niche research for KDP it really
shouldn't be a roadblock preventing you
from getting a bunch of books created
every single day this is a numbers game
think about being an Amazon merchant
having no upload limits what a great
opportunity that would be that is KDP
right now so I would just say get to
designing don't overthink your interiors
either honestly just keep it simple
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you
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