Most of you have been using a personal profile
on Facebook for years at this point, and
it's possible that some of you have even
had your business page for years, too.
But let me ask you this. How often
do you review your pages performance?
More specifically, how often do
you review the content You post your page
when it comes to knowing what content performs
best and what engages your audience.
Ah, great place to start is
to assess the content you're currently posting
by conducting a content order. Conducting
a content ordered can help you identify areas
for improvement not only in your content
but in your company's overall strategy on
Facebook to
let's take a look at how to get started with your
content order.
Begin by looking at all the content you've
posted in the lost 90 days and create
a repository of all your high performing
persists.
You can create depository in a spreadsheet
or any notes, app that lets start each
post
the number of likes Shays and
comments and the link to the post on
Facebook to help you get started with
your content ordered, we've created a
simple content repositories that you
confined in the resource is section
below. Use this repositories
to learn what content is likely to perform
well in the future. By analyzing
what's performed well in the past.
Ask yourself questions like off
videos performing well, if they
are. What's unique about them? Are
they short 32nd videos or lengthy
three minute videos?
When you're trying to understand if your videos
are performing, it's important to have
benchmarks,
establish benchmarks based on historical
performance and then compare the lost
90 days of performance to those benchmarks.
Take a look at the resource is section for a
guide on benchmarking.
If you don't have any videos, consider
creating some and test to see if they suit
your audience. Are you posting Facebook
content with images? How are they
performing?
Do high performing image posts have anything
in common?
Maybe that have text over the image. Or
maybe they don't When it comes to images,
a high number of likes Shays and
comments are a key indicator of performance.
Does your Facebook text content resonate
with your audience? Align your copy
and writing style with your brand and your
audience.
Do humorous posts resonate with your audience
or do serious posts drive more engagement
while conducting a content, or it is
a very important step in evaluating
your current Facebook strategy.
There is another
conducting a competitive analysis.
It's very likely that there are other companies
with similar pages and content to yours.
You want to know who your biggest competitors
on Facebook off?
Who are you up against? What of a
posting, and is there anything
you can learn from them?
Not only will conducting a competitive analysis
help you see what your competitors fans
are like and what's working in your space.
But it will also give you an indication
of way and how you can differentiate
your business.
You can do this analysis manually
by searching for competitors pages, using
the search functionality and asking
the same questions you asked when ordered in
your content. And Paige
all you can use Facebook's pages
Tow watch feature in Facebook insights.
This allows youto watch other Facebook
pages so you can compare their
activity, engagement and audience
growth to your horn
Pages. To watch is a really great feature
because it lets you see what content your
competitors are pursuing, how often
they're posting when they're pursuing
and the engagement's those poster receiving.
It's a great place to keep track of your
competitors or brands you admire
to set up pages. Tow watch. Go to your
business page and click on the tab cold
insides. Then click Overview
scrolled down until you see pages
tow watch and click ad pages.
Type the name of the page you're looking for
and then click watch toe added to your
list, looking at other pages
and watching to see how the engagement levels
increase or decrease can be a valuable
to ask yourself.
How often are you competitors posting
what's unique about the content
and what can you do to distinguish yourself
from them? Comparing what's working for others
can help you adjust your strategy
and adapt your tactics accordingly.
Don't forget to make sure you track and measure your
performance.
Facebook delivers some robust statistics
that you can use to do a variety of things,
including understanding the demographics
of your audience, determining the best
mix of content and the best times for that
content.
Audience engagement such as clicks,
likes and re shays and how
many followers you've gained or lost that month.
If you're advertising with Facebook, there's
another set of analytics that you can
tap into a cz. Well,
having all these analytics is one
thing, but you should determine early
on what you want to measure and
which KP eyes you plan to track.
See the resource is section for a link
to a lesson about building KP eyes.
There's a lot to consider when you're evaluating
your Facebook strategy and you won't be able
to tackle it all at once.
Mapping these components out will help you
do a full evaluation of your current
Facebook strategy so you can go
on to create better content, get
more engagement from your target audience
and create Facebook ads that'll actually
convert.