Videos on Pinterest are a growing trend! As video becomes the main type of
content on other platforms like Instagram, Facebook, Pinterest had to do
something to show more videos on their platform too. And in today's video I will
show you exactly where you can see video pins on Pinterest if you haven't noticed
them yet. How you can create video pins that will be efficient on this platform
and what are the specifications of the video pins - their size, aspect ratio,
format of the file and just general recommendations that will make your
videos really click-worthy. I will show you which simple web applications
you can use to create video pins without learning a complicated videography
software and I will show you my best video pins trick about repurposing your
existing images and creating videos from them without actually shooting any
videos. And since video pins need to be optimized for keywords as much as any
other pins on Pinterest, I will also tell you how you can download my Pinterest SEO Checklist.
That's how it looks. And of course, if you don't have it yet and I
want to tell you just stay with me until the end of this video because I will
tell you where to get this Checklist. If you have been using Pinterest for a
while now, you might have noticed that in 2019 Pinterest started showing a lot
more video pins in the SmartFeed and they're now generously added to the mix
with regular image pins but that's not it! You know that Pinterest users are not
just scrolling down the feed like on other social media. They also use
Pinterest as a visual search engine and now, if you make a popular search query
on the Pinterest application on your mobile device it will show you first a
block of five or six video pins and only after that block you will see the
regular image pins in the search results. So you can see that Pinterest is
definitely giving a priority distribution to video pins. Before I dive
into all the technical specifications of video pins, I want to give you several
tips that will define your general strategy with video content on Pinterest.
The best place to go first is the page where Pinterest shares their
creative best practices and scroll down a bit to find their tips about how to
create video pins I will give you a link to this page in the description below
this video because it's official Pinterest recommendations. But let me give
you just the most important tips that I found on this page and I would like to
share with you. So, tip number one is on grabbing attention of the users in the
first couple of second. As always in the video format it's very important to hook
up the users attention in the first few seconds of your video. This rule applies
to all the platforms because people are just scrolling down the Feed
and you have just a few seconds to capture their attention before they
scroll down. Video pins tip number two is to keep it short. It's interesting that
for promoted pins Pinterest recommends pretty short videos between 6 and 15
seconds long. They note that for organic video pins you can use any video length
and I wanted to talk a little bit more about this because if Pinterest
recommends shorter videos to their advertisers there must be valid
reason for this. And for me, it's pretty obvious that when your video is
too long and gives all the information a user needs in the video itself, then
there is no reason for the user to click through to your site. So, my best tip is
even for organic pins just create shorter videos which will work for you
almost as the image pins, and it will work as traffic generator primarily.
However, if you try to upload a video shorter than four seconds it's not going
to work because four seconds is the minimum length of the video Pinterest
accepts. The tip number three is add text overlay to your video pins I always
recommend using text overlay on image pins and the same applies to video pins.
Text overlay makes your pins stand out as context and enhances your message.
Tip #4 for video pins is never rely on audio. Most of the users
on Pinterest browse the platform with the sound off. So, make sure that you use
text overlay or captions to explain what your video is about
even without sound. Tip #5 for video pins is Pinterest SEO. Just like
for regular image pins, for video pins you have to create clear titles,
descriptions and hashtags which will help your videos get discovered in
search results. And don't worry, I didn't forget about the checklist I promised if
you're serious about setting your Pinterest SEO strategy for success make
sure you get that checklist below the video it's free but I promise it has a
ton of value because it includes my entire SEO process for every pin I
create and it helps me drive a ton of Pinterest traffic to my website and I'm
sure it will help you as well. Now that you know the most important
tips in regards to video pins I will also talk really quickly about the
specifications of video files accepted on Pinterest. I will give you a link to
Pinterest official source of this information that's the page it's all
about video pins and you will find the link in the description below this video.
So these are the formats of the files that Pinterest accepts its MP4, .MOV or M4V.
Then the length of the video has to be minimum four seconds like a
mentioned, but it can go up to 15 minutes. Pinterest also accommodates several
aspect ratios for videos. The horizontal aspect ratio is 16:9.
These are usually youtube videos. Then the square aspect ratio 1:1 these
are the videos that are typical on Instagram, sometimes on Facebook too and
then the vertical aspect ratios of 9:16, 4:5 and 2:3.
so it's up to you which aspect ratio you will choose to create your videos I just
will warn you that anything horizontal doesn't really get traction
on Pinterest. So just uploading your videos from YouTube on Pinterest usually is
pretty much useless. These videos will hardly take off but if you have some
square videos 1:1 aspect ratio from Instagram or from Facebook then you
definitely have better chances to compete on Pinterest with this video
because as I mentioned currently Pinterest shows videos in this exact
square format in the top search results on mobile devices. Vertical images would
also work great since they take more space in the smart
feed and they stand out just because they're a moving tall pin. You know now
all the specifications of the video pins and it's time to learn which tools you
can use to create video pins. Fortunately, today we have a wide range of browser
applications which allow you to do similar things with video files as Canva
allows you to do with images. I can actually tell you more. Even Canva itself
can be a great tool for video pins. Currently, you can create animated videos
in Canva using your images and then you can download the files as a video over
here. But you have to know that it's only available for premium accounts so the
premium costs about ten dollars a month and Canva is billed monthly, so you don't
have to make a big investment upfront for the entire year.
And ten dollars is not that bad if you look at the prices for the video editing
tools. I'll get back to a little instruction about video creation in
Canva in a few moments but for now I will mention a couple of tools that
allow you to edit actual video files because in Canva you can only create
videos made of images. You can never upload as an actual video file to Canva.
Sorry, I shouldn't say never, but currently, Canva doesn't allow you to
upload video files. So the tools which caught my attention are Animoto, Lumen 5,
and Wave.video. If you check the tools you will see that the cheapest monthly
payments range from about six dollars a month on the very small
pack on Animoto to $19 a month for the smallest pack on Lumen 5. Moreover, the
only tool that currently has a completely free plan as is wave.video so
if you want to learn how you can edit a video in wave.video on the free plan and
create several versions in different aspect ratios to test what works best
for you the square or the vertical video pins I have a step-by-step guide in my
Pinterest SEO traffic Secrets Course which shows you every little detail of
the video editing process in this tool. You will find the link to the course in
the description below this video I have to warn you though that if you try to
use wave.video on the free plan it doesn't allow you to download the videos
nor to upload them on Pinterest directly so in the video lesson in my course I
also share the trick which allows you to get the video file from wave.video
platform and to your computer and then to upload it to Pinterest. Now let's get
back to Canva. So, here I have - let's count them - it's 4 versions of this pin. I
will just click download and instead of PNG or image format I will choose
Animation. You can see here from this Premium icon that is only is available
on premium accounts so if you are looking to try video pins in an in the
easiest way without actually creating any videos and just repurposing your
original pins or pin versions. Anyway, so I will choose here Animation
and here you have a couple of settings that you can choose from. So, you can say
for example well you want mp4 format for sure but now you can choose how your
images will show up in the video. You can choose fade animation you can choose
this one you can choose this one you can choose anything you like. I know that if
you just show your images like this the length of your video will be super short.
We know that in the requirements for video pins Pinterest says that it can be
a minimum of four seconds and a maximum of 15 minutes so we don't want to make
videos too long because then people will just watch your video and never click
through to the site. So we want to keep your video shorter than 15 seconds in
this case I just have 4 images and if four of this images show for a couple of
seconds only then well basically I will have a video of about 8 seconds. So I
will select this slow option and let's see how long the video is going to turn
out. And depending on your browser, there will be different options where your
file will go in this case. I'm on Mozilla Firefox so the file I can find the file
over here if I just click on this icon and I will see the file called animation
And on Pinterest, you have this red plus button in the top right corner. If you're
on a desktop computer. So you will click create pin and you will see this window
and inside is the window you need to drag and drop your file. Now all I have
to do is just add the correct pin title description and the destination link. Let
me do it. I've done my homework I created a list of hashtags which are relevant
to this pin now I just need to copy and paste the destination link at the bottom
it doesn't show for some reason probably it will be the same on your desktop
computer but the link is here. When you're done editing the title the
description of the pin and the link you just need to select the board to which
you want to save the pin and when when you click publish you will unfortunately
you will not see this pin immediately like any other image pin because as you
can see here Pinterest is going to manually review your video pin. They
still do this with all the video pins so it's not a specific process just apply
to your account don't get worried about it.
they do this for all video pins and unfortunately, it can also take a
couple of days business days and so if you created your pin on Friday for
example then you might probably see your pin live only a few days later the
next week maybe on Monday or Tuesda.y Again, if you have actual videos to
create video pins then Canva currently is not the tool that will help you
because you cannot upload any video files to Canva. So if you want to learn
all about video editing in wave.video you will find a detailed tutorial in my
course Pinterest SEO traffic Secrets. You will find the link below the video. I
recently updated the course to add an entire module with all the information
about video pins and my goal is to always keep the course updated I don't
make it once a year or even once in six months I update my course at any time
where it is needed when there is a new feature on Pinterest or if the platform
has changed some rules or the algorithm. Once you are in my course, you have
access to all the updates forever so you will never be left behind with all
strategies when Pinterest moves to the next big thing. If this video helped you,
all you need to do for sharing it with your network is just click on that Share
button and choose any social media you use Twitter Facebook Pinterest or any
other and to like the video you just need to do the Thumb up and follow my
channel because I specialize on Pinterest marketing and I share the most
current tips about this platform every Thursday. And you can also click on that
Bell button to get notified as soon as you publish my new videos I will talk by
the way about how you can rank high in Pinterest search results next week so
stay tuned and you can learn more my Pinterest marketing tips if you click