We all want our YouTube channels to grow right, but how do we get them to grow like this?
Let's take a look
Welcome back to vidIQ everyone, the YouTube tool and channel that aims to help you get
more views in less time and one way to down that if through the art of doubling down.
And to illustrate what we mean we're going to use some of these...
never been able to do that.
Video making always comes with two costs: time and energy which are limited.
So there's always a gamble being placed, am I spending my time and energy on the right
videos?
And when you start a YouTube channel you're never sure where to make that bet.
You know you want to make videos about politics or sport or tech but finding your specific
niche takes time.
We call this the YouTube Hustle.
Thousands of video creators all working their butts off looking for gold.
And then on the fifth, twentieth or even hundredth video you notice a small spike in your views,
watchtime and engagement.
Whether your channel is big or small on some scale this always happens.
You land on a video topic that gains tractions and the first thing you should be doing is
checking your watchtime analytics to discover that spike.
Those numbers will likely come from one or two videos which far outstrip anything else
on your channel.
So remember the specific topic of that video.
I know it might be about tech and I know it might be about mobile phones, but it was specifically
about how to record your screen.
A very specific subject.
The next thing to check are your traffic sources.
If it's dominated by Youtube search and suggested videos that means you're doing something right.
Check the search terms to see how viewers are finding your videos then check suggested
videos to to see what content pushed viewers to your videos.
There will be a wealth of information here on video tags that should be forming the basis
of your video content.
For an even deeper analytic approach vidIQ offers the keyword research tool to help find
related keywords and how competitive they are, and we have our bulk SEO feature which
shows not only how often your current video tags lead to views but also views from search
terms you don't even use.
Very useful for optimizating your tags and deciding what content to produce next.
Of course one or two successful videos cannot sustain a channel forever and you may run
the risk of being a one hit wonder so this is where you need to follow the natural flow
of your channel.
If YouTube is telling you a specific video on a specific piece of content significantly
increased discoverability, watchtime and engagement, drop every other video project your have and
double down, throw all the resources you have into follow up content.
Any angle, alternative viewpoint or additional information you can provide is worth following
up on.
You might worry about over milking a topic and irritating your current audience and subscriber
but look at it from this perspective
Go to your analytics are sort by subscriber-only views or watchtime and you will discover that
they often represent a small proportion of your overall audience.
So on the one hand you have a tiny subscriber base who might enjoy what you do next versus
the whole of YouTube which has picked you out as an authority on a particular topic.
The choice seems clear, let's take a look at some examples.
About a year ago YouTube's analaytics told me that any video I make on how to record
iPhone screens performed well.
As a result I shifted 90% of my content to that one topic.
Now I utterly dominate this niche area and my channel has grown from around 25,000 subscribers
to 85,000 subscribers.
Want another example, try this.
Search YouTube for how big is, you'll find one video creator who dominates this page
with millions of views per video.
The channel's called Cold Fusion and three years ago he decided to make a video on how
big is Google, to date that video has racked up three million views and while his other
video may get tens of thousands of views, the how big series always get hundreds of
thousands of views, sometimes millions.
Want another example?
Six months ago we did a case study on how a channel with less than 10 thousands subscribers
produced a video on the movie trailer IT that generated over two million views.
I bet you can guess what they did next.
Not only did they double down, but they quadrupled down for grand total of 9 million views.
If you adopt this strategy you'll soon discover the potential of that first hit, exceed it
and grow exponentially.
So some vidIQ homework to take away from this video.
Go through your analytics and see which are you most popular videos and the double down
on them, no matter what the topic or how old the video is give it a try and see what happens.
And the question of the day is: have you ever doubled down on a video to massive success,
share you experiences in the comments below.
And that's it for this video, I hope you enjoyed it, if you did don't forget to give us a thumbs
up and for more video tips, tricks and guides, subscribe to vidIQ.
Enjoy the rest of your video making day, bye the now.