- Hey everyone, it's Neil Patel here
for another Q&A Thursday video.
I'm here with Adam LaDolce from Viewership.
- Hello everyone.
- And this week's question is,
- This is from Dr. Brian Thomason and he says,
I'm in the process of creating a digital product
while keeping my brick and mortar business floating.
A lot of the time I feel divided between the two.
I feel like I'm moving at a snail's pace
due to distraction.
And based on his username, maybe he's a doctor,
maybe in the medical field.
- I'm guessing he's a doctor.
- He's guessing.
- I'm gonna go with that, (laughs)
with the user name.
- That works.
- I could be Dr. Neil Patel.
- Could be.
- Dr. Dre?
- I like, Dr. Dre (laughs), exactly.
- He's the only doctor I know that's not a doctor.
- Yeah, for sure.
- Or, there's a lot of PhDs, that could be a doctor.
- Yeah, for sure.
All right, Dr. Neil, what's up?
- All right, so Dr. Neil says, I'm kidding.
(laughs)
I've been there.
You're spread thin, you got a business that's making
you your money, but you know it's not your long-term vision
because if you're in a brick and mortar business,
you're trying to create some sort of digital product,
it's probably because you're not happy
with your brick and mortar business and you wanna move away
or you don't see the future there.
If that's not the case and I'm wrong,
please let me know, leave a comment.
And if that's not the case, then you should
just be focusing on your brick and mortar business
and do more brick and mortar business and expand them.
My buddy, Jeff, just recently created a brick and mortar
business called Everbowl, and Everbowl produces
acai bowls and juices, really healthy, clean food
in places and in regions, like cities,
where they don't set up these fresh juice and places,
'cause it's like, oh, there's not a lot of rich people,
and Jeff's like, why should it only be
where all the rich people get all these fancy,
healthy food options?
Why can't it be for everyday people?
He's like, I want my mom to eat healthy,
I want my kids to eat healthy.
We don't have as much money, we can't afford
multimillion dollar homes.
So he set it up, and he's crushing it.
I think he has like 13 stores now
in a year and a half or two years.
- He's killin' it.
- And he only does brick and mortar,
and the way he grows his brick and mortar business,
I know this is a bit off topic,
but if your brick and mortar is working,
the way he gets it is
he just lets people come in and he gives them
free food for a week.
- Right.
- Or the first day, whatever it may be, just seriously.
He doesn't ask them for a Yelp review or anything.
He just gives away food for free.
- So he goes the digital marketing way in real life, right?
- Yeah.
- Give something for free,
win them over - Yeah, free giveaway.
Win 'em over and he's just like, look,
I have amazing food and I'm helping out people
in the community, they're gonna keep coming back.
And that's how he's built his businesses,
and usually within three months of him setting up a store,
he's profitable and already recuperating his money.
- Beast.
- That's amazing.
Brick and mortar business, everyone thinks
brick and mortar's ugly, it's not sexy,
it doesn't work anymore, it works.
But if you don't think your brick and mortar is the future
and you don't like it, by all means,
create that digital product.
I can't tell you what to do if you feel you're spread thin
and you don't have enough time,
because you know what?
The chances are you have time.
You're making time for TV, making time for friends,
making time drinking and eating out.
If you really believe in something, you can figure out time.
Sleep less, I know I'm sounding like a prick,
but I'm telling you the honest truth.
It's what people have to go through.
When my mom and dad moved to America, my mom was a teacher.
She had a degree, she couldn't get a job as a teacher
because her degree wasn't as good in the United States.
You what my mom did?
And I'm not saying her degree is better or isn't as better,
I'm not a professor, I'm not here to judge degrees.
But I'll tell you, you know what my mom did?
She took my sister and I, put us in a stroller,
we didn't have a car,
she pushed us a few miles to a school.
She taught there for free, she brought us along.
She did that for six months, pushed us home,
and then was home, cooked dinner for my dad,
my dad of course did household chores,
he helped out as well, cleaned,
made sure we did our homework, wasn't getting paid
at the same time.
If you really wanna do something you will figure it out.
My mom did it for six months with no pay.
She figured out the time to take care of my sister and I,
take care of my dad, and work for free.
You can do it if you really want to.
And I believe in you, I think you can do it.
So just go and put in the extra effort.
If you don't want to and you have the cash,
go and hire people to help you out, whether it's interns,
young people who've done digital products, spend the money,
hire quality people, whatever it is.
But the excuse of, there's this divide,
you don't know where to spend your time?
If you think something in the future, spend it on there,
but if you need to keep running your brick and mortar
business so you have the income,
by all means, keep doing that.
But you can't make a excuse that there's not enough time,
because you know what?
There really is, it's just a question of are you willing
to make the time?
If you don't have the time, start using apps like RescueTime
where it'll tell you where you're wasting time,
how you can be more efficient, so you can get
more of the important stuff done
that you want in life, done.
- Yeah, I can relate to this.
I have a lot of clients who come to me looking to build
a YouTube channel, create content, and they're like,
I don't really have the time to create videos,
and I have this concept, I always say,
it's called net content creation which is,
net is no extra time.
So try to work in your content creation
in things you already do.
So let's say, Dr. Brian Thomason, you're a chiropractor.
I don't think you can do this if you're a doctor,
but let's say a chiropractor, set up a GoPro.
So between appointments,
whatever came up in that appointment, maybe you could talk
about a learning point that came up
with ways to deal with a client.
It's only three minutes, right, to create a quick video
or to create, even you could use your phone to record
some concepts and suddenly that's an audio program, right?
Creating content doesn't have to be sitting down
in a quiet closet somewhere.
- Yeah and typing like a book or anything.
- Yeah, it can be just throughout the day.
I always tell Neil (chuckles) before every shoot,
I'm like, we need to get the videographer in the car,
don't I say this every time I come to L.A.,
so that we can get some of this content of you (laughs)
in your car, right?
So tryin' to find ways where it doesn't actually add
extra time to your schedule
is going to really help you get stuff done.
- The other thing too is if you believe the future's
in the digital product but you don't have enough time
to write a book, Adam mentioned create a video.
But here's another trick.
If you wanna spend more time on the digital
and not the brick and mortar business, why don't you just
make a landing page, sell the digital product,
say it's gonna launch soon.
You'll have the income coming in, that'll buy you some time
so then once the income comes in, you can focus
a lot less on your brick and mortar business
and then start creating the digital product business.
There's so many different ways to accomplish this,
you just have to get creative.
- Pre-orders are pretty awesome, getting paid
before you created the content.
- It works, people do it.
- People do it all the time.
- I sold over a half a million dollars of my book
before it even came out.
And I understand you guys are gonna say,
oh it's because you have a brand, you've done
all this stuff, sure, but that doesn't mean
you can't sell 10 grand, you can start at somewhere.
You don't have to sell a half a million dollars' worth.
You can sell something.
So that's it for this week's Q&A Thursday video.
Hopefully I didn't demoralize you.
I believe in you, Doctor, I forgot his name.
- Dr. Brian Thomason.
- Dr. Brian Thomason you're awesome, you're amazing,
I believe in you, keep pushing forward.
You can figure this out, you're smart, you're a doctor,
you're smarter than I am.
Thank you for watching.
If you want your question answered in next week's
Q&A Thursday video, leave a comment below.
I'll do my best to answer on our next week's video.
Either way, I'll at least respond to your question
and answer it there in the comments, and of course,
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Thank you very much.