-Hey guys!
Today we're going to talk with Derral Eves about how you can
keep your audience engaged on your YouTube channel,
even when you're only posting videos about once
a month because your content is so awesome
it takes you a long time it to make it.
That's coming up.
Hey guys!
My name is Tim Schmoyer and this is Derral Eves from
youtube.com/derraleves.
Welcome.
What's your channel about real quick?
-My channel's on how to actually get a lot of growth
and sustain that growth so.
-On YouTube
-On YouTube.
-So he works with a lot of channels like the piano guys
and a lot of other music channels.
Have you guys ever seen The Piano Guys?
You know, like their content is like, amazing,
and is not something you sit down and vlog about, you know,
on a webcam for two minutes and then you post it you know.
Like, how long do those videos usually take on average?
-So they can shoot it in a couple days,
but all the planning, the prep work,
it takes weeks, if not months.
And some of the projects that they actually have done,
it's taken years.
-With the channel you're working with,
The Piano Guys, and many other clients you work with,
who are doing this type of content,
how can they keep their audiences
engaged when it takes them so long to post a-- make a video,
and they're only posting like once a month,
and then people forget about them?
How they keep them interacting and engaged?
-Well, it's a lot what you do off
of YouTube and other communities.
Like I was just meeting with a client today,
and a lot of their followers are actually avid Facebook fans
and so on and so forth, and so engaging them off site
through Twitter, Instagram, Vine, wherever they're at.
And having a strategy there to tease them,
hey, this is coming up, or behind the scenes type stuff
before it even happens.
A lot of that would make it really impactful,
so that they're kind of anticipating the release.
One other thing is probably the most effective too,
is doing these little trailer teasers,
kind of like what movies do, but you're doing it for your fans,
and so they're really anticipating,
but you just better make sure it's really good content,
or they're not going to--, gonna unsubscribe
to you if it's not good content so.
-So you're taking, like, the main big video and then
you making, like, smaller videos out of it, which include things
like behind the scenes, maybe Q&A, maybe other just stuff
like that about the video.
-Right.
Just stuff that they would actually view as valuable,
but what my goal is every time is
to make it so they want to share it.
And we're getting a lot of social signals that's going on.
And we're getting a lot of traffic.
It's like-- a client that we just
met with just recently not too long ago,
they actually have TV episodes they actually put on YouTube,
and what they're trying to do is to figure out, OK,
when we're off-- off schedule, what do we do there.
And so, just doing a lot of community engagements
like Hangouts, and bringing people on
as they're writing new content for the new season,
getting them more involved and actually
doing more of a community approach of getting
the feedback, and they feel vested interest.
And you know what?
When that happens, that's when magic happens.
That's when they're actually getting a lot of views.
-So what would you recommend be kinda like, like,
a minimum posting schedule that any channel, regardless of how
awesome your content is and how long it takes you to make,
what would be like a minimum posting schedule you think?
-For me, once a month would be the minimum
that I would actually do.
If you go much more than that, I've
just noticed that few people lose interest.
They forget about you.
But, with that, posting to YouTube once a month,
you need to have other strategies to keep the fans
engaged, Whether it's on G+, Twitter, Instagram, Vine,
Facebook, whatever it is.
You have to have other strategies
so that they can actually get more content.
And that content needs to be frequent,
in the sense of, you know weekly,
if not several times a week to do it.
And I know with some of the other bands and other content
creators that's-- that are very sporadic on you know
their content coming out on YouTube.
You know, we're probably posting four or four, even
six times a day on Facebook.
We're just keeping them engaged, and-- and really a part
of the projects that are actually coming up.
-Does it make, make, if it is like really high quality,
or just like if you're just only publishing once
a week because you're lazy, does that make a difference?
-It does make a little bit of a difference.
Yes it does.
Yeah.
-So I think audiences are a little bit more
forgiving if they know it's going
to be like this super high, or those visual effects,
or like original music videos, something
like that as opposed to just like, hey guys,
I'm just vlogging once a month for you now right?
-Yeah, that would be difficult to market.
I don't think that's going to happen. [LAUGHS]
-I think the audience is going to be more understanding.
So comment below about that, the ideas that you guys have.
And also check out Derral's channel.
The link is below.
If is your first time here, I'd love
to have you subscribe every week.
I do manage to help you guys as creators
because I know a lot of you guys have a lot of messages that
can really help people and change people's lives.
If those people who need to hear you and find you
could just hear you find you, and find your channels
and hear what you're doing.
So thank you for letting me be a part of helping you guys grow
your audiences and your communities here.
Subscribe here.
And I'll see you guys again next week.
Bye.
-Bye.