In this video,
I want to talk to you about how to achieve more ease in your business.
As always, before we get started,
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Welcome to powerhouse business on YouTube. I'm your host, Carolyn Soldo.
I'm a business owner, business scaling master and mom of two boys.
I love thinking big, pushing boundaries and doing things differently.
Most of all,
I'm all about achieving massive growth with ease and how do you scale your
business by living the life you love? Let's go.
Let's talk about this idea of ease. What does it really feel like?
What is it really all about? What do we really want to accomplish?
To me,
ease is this idea that I can truly lean back in my business,
that I can trust that everything is working out well.
I know I don't have to be working all the time.
I believe in my success. I see my success,
I have goals and I know I can reach them. It's feeling grounded,
feeling confident, feeling peaceful, feeling good,
and actually having the happiness that you ultimately want from your success.
It's really running your business on your terms, optimizing your energy,
feeling calm,
knowing that you can take time off and you need to and knowing that everything
is going to be just fine. It's this idea that it's all good.
You don't have to stress out. You don't have to be anxious.
You can literally relax into your success and into your business because you
know you will be taken care off.
The problem is that most higher achieving business women like you and me
included don't have that ease.
There were times in my past where I was anxious on a daily basis.
Anxiety was my go to feeling. I was stressed.
I felt like I had to work all the time. I felt like if I wasn't working,
my business would feel and it would all simply just go away.
I had irrational thoughts of doubt and failure and everything was negative and I
was really unsure how I would keep going in my business.
The first idea I have for you is a change in your mindset,
a change in your beliefs.
I bet that at some point in time in your childhood or your career,
you adopted this belief that success means you have to work hard.
In order for you to be successful, you have to put in a lot of hours.
It has to be challenging. You have to work hard, you have to be stressed,
and you have to somehow sacrifice a lot in order to reach your goals.
And maybe you also believe that the successful people are the hard working
people, right? And the joyful people are maybe not so successful.
Maybe they're lazy or whatever you're associated with them,
but the point here is that you might be preventing yourself and cutting yourself
from their joy,
and that is that you could already be feeling because of your belief system.
I know it was true for myself.
I was raised in a very strict household where we always had to save a lot.
We had to work a lot and in order for us to be worthy of love and worthy of
appreciation, we had to always produce more,
so this thought of working hard and having to be good enough led me to really
overwork a lot in my career,
in my business until I really came to this point where I said,
enough is enough.
If I'm going to run a business and I want to live on my terms,
I want to allow freedom and I have to say yes to freedom right now and really
truly claim it for myself.
The second shift that I would like to offer you is to look at your thoughts and
why you think that if you stop working, it's all going to go away.
Maybe this is natural for you,
but a majority of my clients have this anxiety around themselves where they say,
if I stop working, if I take time off,
if I take time for myself or my family or if I just relax,
it's all going to go away. I will lose it. I will be a failure.
My clients will leave.
I will not make any more money or something really bad is going to happen.
So you're again cutting yourself off from their joy in that piece that you could
already have right now because of your constant anxiety and that believer about
losing it all. So really sit with this idea.
Ask yourself why do you believe it, where, where are the sites,
where they're coming from and are those thoughts actually serving you?
And if you can put your foot down right now and say, no,
I am in this business again because I wanted abundance,
I wanted freedom and I wanted joy and happiness right now and I'm claiming this
right now and if I can't have it, why am I doing it all and when can I have it?
Because trust me, if you don't claim it now,
you will not be able to claim it in the future. More success, Hayden,
greater goal to making more money will not bring you what you ultimately want.
The next idea I would like to give you is a bit more business related because
there are certainly things in your business that are very inefficient or set up
incorrectly that prevent your business from growing with ease and that create
complexities and stress that you can simply avoid.
So the first change you might be able to make is in how your programs and
services are actually set up and delivered.
One of my past clients one day admitted to me that she was coaching her clients
for 30 hours per week, 30 hours of coaching,
which left her with maybe 10 hours of everything else she had to do in her
business, the marketing, the sales, the administration,
the operations and everything else.
And so with that she was working not just 40 hours a week,
she working 60 or more every single week and it was all because her programs
were set up for her to older coach. For clients. It's a simple fix.
And when we did that, we slowly really brought in that coaching.
She coached less without hurting client satisfaction or client results and she
was able to reclaim a lot more ease.
Another related idea I have for you is avant your buyers and your clients and
there are certainly people out there that are really meant for you,
your ideal clients and buyers,
but there's also people out there who are not meant for you and those are the
ones who create friction and stress. Those are the ones who will complain.
They're the ones that you are not really able to get results for and those hard
to work with clients.
So when you look around your client base and the people you really welcome into
your communities,
be very selective and really look at who's perfect and ideal for you so that you
have fun coaching your clients and you have fun consulting them or offering them
whatever service you're offering your clients.
You'll need to make sure that you get to enjoy the services you offer to the
world.
Another big area is your marketing and your lead generation as well as your
messaging. It all goes together in one big box.
When I meet with clients just like you and my breakthrough calls,
we assess your listeners and more often than not,
the area that's lacking the most is your marketing plan where you have no
marketing plan, you have no lead generation,
your marketing message doesn't really work. You have inconsistent lead flow,
inconsistent income, and when you think about marketing,
it's this big bundle of confusion and a lot of frantic energy.
If there's nothing streamlined, it's not consistent.
It doesn't feel clean and organized.
So when we step in and we create a customer journey and we create an automated
online sales funnel for you and we really clean up the marketing and messaging
piece for your business,
you will experience so much ease and peacefulness and trust that your business
actually works even if you're not constantly working it.
And you will need me for the first time ever enjoy a lot more ease and
peacefulness and one more tip I have for you today.
And that's your team and the people that really support you.
Then when you think about your team, those could be employees or contractors,
but they could also be the people in your personal life, your friends,
your family might, the people that surround you.
So you want to make sure you have a strong support system of people will help
you in your personal life as well as new business life so that you can again
feel supported. You feel like there are people there to help you.
It's not all on you.
You don't carry the entire responsibility of everything and you actually have
the ability to lean back, to relax,
sometimes to melt the things will be okay and you're not the lone warrior,
the lone Wolf running right. It's not just you doing it all.
There are people who want you to be successful.
There are people on your side who can do things for you,
who can maybe even do them better than you can.
So allow them in that go of this idea that you have to do it all yourself and
welcome those people who truly want to help you.
And now I would love to hear from you in the comments below.
Let's have a conversation. How do you feel about ease right now?
What level of ease are you allowing into your business and your personal life?
Maybe the idea is I gave you today, made you wake up just a little bit to say,
I'm cleaning more ease right now. I'm shifting my mindset.
I'm shifting my business.
I'm working on strategies and things that I can do right now to make my business
easier, to make my business work for me so I don't always have to do the work.
I know you can do it in the comments below.
Let me know what you're planning to do and let's have a conversation. As always,
if you like this episode,
make sure you give me a like shared with your friends on social media.
Subscribe to our channel and then make sure you come back again next week.
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