If you've ever felt unsure about
what color to choose for your products on Redbubble
or other print on demand platforms,
then this video will be helpful for you.
I'll show you how to choose the best colors
that result in t-shirt sales,
as well as sales of other products.
The sales will increase by choosing appropriate colors
because they make you design standout more to customers
in the search results.
More attractive products,
results in a better click through rate.
And the more people that view your item,
the more sales you're gonna get.
I'll show you how to quickly
and easily test color choices in real time,
so you can choose something suitable,
both based on your own perception
and on computer generated complimentary colors.
This is what I use in Photoshop.
It's just a mockup template and it helps me determine
what color I'll use for print on demand.
If you want to use the same one, I'll include the PSD file
in the description and you can download it for free.
The first thing that you'll need to do
is put your transparent design onto the shirt.
You can literally just drag the PNG file into Photoshop
on top of the template, and then position it
if you want to check something as quick as possible.
But if you want to actually use this
as a mockup for marketing purposes,
then you can double click this section down at the bottom,
which will open a new tab with an empty canvas.
All you need to do is drag the design in, position it
and save.
The t-shirt mockup will automatically update
when you press save.
And if it doesn't look right, just go back
and move the design around until it does.
The t-shirt color for this mockup is black by default.
And that's a fine choice for most designs.
Customers love black and dark shirts,
and when it comes to Redbubble, they'll have the option
of buying black on the standard shirt,
because you can't customize
the default color palette anyway.
But if you want to make your design stand out
in the search results and you aren't sure what color to use,
this is how we're gonna determine it.
Firstly, double click the color here in Photoshop,
and it will open up the color picker.
You can manually move this selection around
by clicking to see what looks good.
Just click around on different colors.
And hopefully if you've got an eye for it,
you'll see something that looks really good.
But if you don't, like me,
you can just use the eyedropper tool,
which is selected by default when you open this window.
Use the eyedropper to select parts of your design
so the color of the shirt matches different aspects
of your artwork.
So, here we've got the green from the horse,
and you can see how the shirt was updated
in line with the design when I clicked it.
Or you can do the brown from the horse's hooves,
the orange from the spooky pumpkin head,
or the yellow from the eyes.
Usually when you select colors from your artwork like this,
it makes a suitable and attractive color choice
for the t-shirt, because it all looks uniform
as if the color choice is an extension of the design
rather than a last minute thought
when it comes to uploading.
What you can also do is use a free website called Paletton,
which I'll put a link for in the description as well.
You can use this site to find a complementary color.
First, select the aspect of the design
that you want to find a complementary color for.
So we'll go with the spooky pumpkin - nice orange color.
Once you've clicked it, you'll be presented
with the hex code in the box on Photoshop,
which you can then copy from here.
We're gonna then paste that code into Paletton
in this box down at the bottom.
Just click it and paste.
By default, Paletton is set to monochromatic,
meaning one color.
So we'll click this text underneath here,
which says add complimentary.
And this shows you what color compliments it as well as
giving you various shade options to choose from too.
All you need to do is hover over the color
that you like the look of, and you'll be presented
with the hex code that you can use in Photoshop,
or even just copy directly to print on demand sites.
So for example, we've got 1 A, 72, 8F.
So I'm just gonna copy that and put it in Photoshop
so you can see how the design stands out
against the complimentary color.
That's what it looks like.
You can type the different codes in
and experiment with lighter and darker shades
of the same color until you find one that you love.
So we'll try 5 7 9 A B 1.
5, 7, 9
That actually looks quite good already.
A, B, 1
Actually 5 7 9 A B looks best in my opinion.
At the point when you're happy with the color choice
that you've got, you just need to take the same hex code
from Photoshop and copy it into Redbubble
or your favorite print on demand site.
On Redbubble, you select the product that you want to change
and apply the code using the box at the side like this.
If the box shows up red like it is doing now,
it's because it isn't a complete hex code.
So the code was 5 7 9 A B 1,
but not the one off the end because it looked better.
This autocorrected in Photoshop,
but on Redbubble they need the full code.
You can fix that by just putting a 0
at the start of the code.
Alternatively, if you do copy the complete hex code,
it'll work just fine and you won't get a red box.
You can apply the code to individual products.
So as you go down, you can have different colors
for different items if you want.
Or if you want to apply one color to all your products,
just scroll up to the top of the page
and input the hex code.
You'll notice that standard
and large print clothing haven't been affected.
That's because we aren't allowed
to set our own custom colors for these,
but the rest of the products will get updated.
So just scroll down and you'll see.
When you finished, you can change the background color
in Photoshop to whatever you want
by double clicking down here on the bottom layer.
Once you've found a color that you're happy with,
you can save the entire design to use as a mockup
for promotional purposes
if you're doing your own advertising.
You don't have to do that if you want to be successful,
because Redbubble does advertise your products for you.
But if you've decided that you want to promote your own work
to get some more sales,
then at least you've got a color coordinated mockup
that's already been made for you.
I didn't make this mockup template myself, I just edited it,
so it was easier to use.
It was originally from FreeDesignResources.net,
and it has a 100% free license,
so you can use it for whatever you like.
I'll also put a link to the original mockup
if you want to look at that.
Hopefully you found that helpful.
If you did, please "like", subscribe
and check out my other videos.