Scaling a business like we were talking about.
What are we what do we want to discuss today?
And I think a lot of people have bought real estate
and they want to go to that next level.
You're doing that.
You've done that very successfully.
You want to talk a little bit about that.
Sure, man. Yeah.
You know, when I look at real estate, I kind of feel like there's
three phases, right?
There's like, the, like, maybe even got four stages.
The first one would be, I don't do any real estate. Right.
And then some people do like a deal or two, right?
Those are the kind of the first two phases.
And then like the third phase, I'd call, you know, hey, I've got financial freedom.
I got the 20 units, 30 units,
maybe a bunch of duplexes, a bunch of single family house.
There's like. So I don't do it. I got one or two.
I've got a collection right about portfolio.
But there's this next level which is like
I built a machine or I built a business out of this.
That's when you get into
the big multifamily deals or you know, you have this massive flipping operation
or something that took you from a hobbyist to a professional.
And so I love that concept because there's a million books and podcasts
and all that about how like how to buy your first rental, how to buy your duplex.
But what about like, hey, I've got four.
How do I get 50? How do you go to that next level?
This is kind of the common question. Yeah, I get this a lot.
You know, I have a bunch of single families I want to get to multifamily.
I want to do commercial or whatever it is,
but that requires a whole bunch of things systems, teams,
you know, and you're doing that now, very successful.
So what are some of the things that you that you've experienced?
Yeah, man.
So I like to say the first thing and this is not me like figuring this out.
It took me years of I had a performance coach named Jason Driggs,
like beat this into me for a year, which is like the key is mindset.
They're like the difference between somebody doing a thousand unit property
or a thousand units in a year, let's say, and somebody doing one unit in a year.
Yes, there is some skill set, but you can learn that in a book.
There is some issues you got to deal with, but you can figure those out.
It's really like it starts with this mindset of,
I'm going to approach the problem in this way or this way.
And so, I mean, for years, for 15 years, whenever I was in real estate,
I didn't buy anything over a few units.
I bought a single family, a duplex, a single family, a four plex.
At one point
I got really lucky and I landed a 24 unit that I fixed up and manage myself.
I did everything, but that was all like my mindset.
The way I approached problems was, How do I take care of this?
It was a very DIY mindset, right?
Because I came from the DIY mindset world.
I was I went to that I ice cream shop scooping ice cream.
I did that for a while.
I worked at a group home for mentally challenged adults,
and so I was the guy that was working the DIY like that.
The boots on the ground, right? The kind of first level.
So I took that into real estate and that's how I approached problems.
But this is where my my performance coach
just kept saying, you've got to elevate your mindset.
And I couldn't figure out what he meant by that. Like, what are you talking about?
I'm like, I can't.
This is who I am. I can't change how I think.
But when I think when I change the word mindset,
which is just like a fluffy big word that gets passed around all the time
and start saying no.
How do you solve the problem of growth?
Like what's your approach to problem solving?
Well, the way that you approach a problem is very different than the way
that maybe I approach or it did approach a problem which is very different
than, you know, the guy working at McDonald's right now
approach to the problem and not a right or wrong, but it's a different approach.
Right.
So I love the question now I ask myself all the time like WW, WW,
JD Bracelets, everyone you say, Yeah, right.
What would Jesus do now?
It's like WW K and what would Kanako or I do?
Like what?
Like thinking that way puts me into a different mindset.
I'm like, Oh, what can he do?
MM Yeah.
He probably wouldn't go pick up a paintbrush
because that's how I would solve the problem. Yeah.
So anyway, so step one, I think, I think is the mindset being good.
You know,
in order to get yourself there, you have to start to dabble in things, right?
So like you have to kind of start to work odds and ends, jobs
and things that you might want to do or you have to start,
you know, working with somebody that does real estate to see how to manage it.
I mean, you can't just go from, okay, I'm going to like sit and be an accountant
my whole life and then all of a sudden I'm going to have all this real estate.
Like, there's steps to that.
You have to like listen to podcasts and YouTube videos and learn
and get to know people and have mentors.
And, you know, it's a process, you know, for most people.
Yeah.
And what's cool about that process, though, is like it is I'm
I say all the time, success is never a surprise.
Like if you look at somebody who is successful, whether it
they lost a bunch of weight or they ran a marathon, they bought a big business.
They're never like, Yeah, I know, it's the craziest thing.
I woke up this morning and it was here, right?
Like people are always like, Oh yeah, of course I have a six pack.
I've been working out every day for three years
and I've been eating nothing but water, right?
Like they always have a process.
I got them there,
but I think a lot of times we see the end result, like we see the
the success and whatever it is and like, but the process is what gets us there.
And the great thing is, like most
especially in real estate, the process is not super difficult.
What's difficult is sticking with the process.
I guess this may be true for all life, right?
Like the process for almost anything in success
is not all really that complicated.
We're not doing brain surgery here.
What happens is when you're network, you get together like that.
Then you have people to lean on. They're also.
Yeah. You from a discipline standpoint.
Yeah.
Because like, like you we put out our goals.
Like our goals are out there.
We're buying 25,000 units.
That is our company goal.
And so it's expected.
And so it's always like, okay, where are you on your goal?
Right?
It's like that.
Are you working out, you know, same kind of thing.
Wouldn't you agree that that environment is stronger than.
Well, yeah, it's huge because like, I have no luck.
It's when you say I'm disciplined, I feel like I'm
the least work in the world horribly.
I have no willpower, no self-discipline.
So I have to find other people.
I have to obligate myself to do things through other people or get around
those people who are not going to let me.
I got to get that accountability, whether it's a coach,
whether it's a peer group or I'm paying for it or just a bunch of friends.
If I don't have that, I will sit on the couch
and scroll my Instagram to success largely comes down to two things, right?
There's like a process needed to get there and then the fortitude to stick with
doing those things right.
So if it's finding that you mentioned the you mentioned
finding a wholesale, do you ever find any real estate deal? Right.
What do you have to do?
Like what if you did it ever of this question?
If you did something every single day for the next six months,
what would virtually guarantee that you landed a deal?
Well, probably
like if you if every single day you made an offer for six months straight,
you'd probably land a deal.
I think we all know you'd probably get one if you were
also trying to improve or whatever.
But if that was your
your thing, you were sending out direct mail, let's say, or cold calling,
and you were making an offer every day for six months, it almost guarantees
you'd land something.
However, entrepreneurs like us, we are not built to do the same thing
every single day.
So then what happens is, like you said, it does not get done.
And then and then it then you were shocked. Why?
Why am I not getting success?
Oh, I'm trying to willpower my way.
And no,
so the two quite the two questions I ask is
what would you have to do every single day to get the results you want?
And then number two, who's going to do that for you?
Because you know who
perfectly suited to do the same work every single solitary day and employees.
That's why they exist
and that's why entrepreneurs exist to build the system and then to have it.
And I don't mean it in a bad way like I am a do the same kind of way
in some businesses and other ones on the entrepreneur.
But once you start thinking that way, I was like, if I have an employee
who's making an offer every single day, yeah,
they might do it half as well as you,
but they do it because they get a paycheck for doing it
and therefore they'll stick with it for years and years.
You want to go to school?
You know, I wanted to learn how to outfit office buildings work.
I found the guy.
Yeah.
And I said, listen, I'll bring the capital and you bring the deal and the leasing
and the management.
And I went to school on, you know, for four years.
I just,
you know, looked at the financials, asking questions and, you know, of course,
you learn curves like this, but you're doing with a professional. Yes.
And that's how you learn.
Yeah. Imagine back in the day like a blacksmith, right?
Somebody like, I want to be a blacksmith, I'm going to go figure it out.
And they just like get a hammer and a fire and they start trying to make saws.
And it's been 15 years making these just terrible saws.
We're just like a three year apprenticeship
where they're making almost no money.
Would have saved them 15 years.
Oh, so bad thoughts and better quality and better quality
than better output and legacy and all that kind of stuff.
Yeah. And this goes what we talked about earlier.
I mentioned that book so good, they can't ignore you from Cal Newport.
And he has this phrase in there about rare and valuable skills.
Like, there are some skills out there that like if you know how to do something
very specific, like brain surgery, it's very rare and very valuable.
And therefore you get paid a lot of money, right?
So when you're getting into syndication or any real estate in general,
you don't have a lot of rare and valuable skills to bring to the table.
So therefore you're split.
Might be way, way less. Be okay with that.
Just know that you're learning, you're gaining those rare and valuable skills.
So today, like when I go into a deal, yeah, my skills I can go and raise,
you know, 20 or $30 million.
And with an Instagram post that's incredibly rare and valuable.
So like now I can demand a whole lot more and I can get more.
But it didn't happen overnight.
Took ten years of building an Instagram following to get to that point.
People now they see the end. They see that I got a good poker hand.
They're like, Oh, you know, Rich just keep getting richer.
I'm like, Yeah, well, took ten years to get there.