NOW, I WANT TO BRING THIS HOME TO ANOTHER ICONIC BRAND THAT'S
RIGHT OUT OF SEATTLE.
IN FACT, IT GOT STARTED A FEW MILES FROM HERE AT PIKE
PLACE,
STARBUCKS.
STARBUCKS IS, OF COURSE, DEFINED
WHAT OUR MORNING COFFEE
EXPERIENCE IS.
AT THIS POINT, ONE OF THE THINGS THAT'S SO EXCITING TO SEE IS THE
SOFTWARE ENGINEERS AT STARBUCKS,
THEIR AMBITION, THEIR COLLABORATION WITH THEIR COLLEAGUES
IN THE BUSINESS SIDE
AND PRODUCT MANAGERS AND
MARKETING, THEY ARE COMING TOGETHER
COMPLETELY TAKE WHAT IS THAT ICONIC
EXPERIENCE OF STARBUCKS AND INCORPORATE DIGITAL THROUGHOUT.
EVERYTHING FROM WHAT THEY ARE
DOING WITH BLOCKCHAIN AND
SUSTAINABILITY, IoT IN THE COFFEE
MACHINES AS WELL AS
AI.
AND TO REALLY GIVE YOU A GLIMPSE OF
THIS, LET ME THROW TO THE SHOW FLOOR TO
OUR TEAM TO SHOW YOU WHAT STARBUCKS
ENGINEERS ARE DREAMING UP AND
MAKING REAL.
TODAY WE'RE GOING TO SHOW YOU THREE
THINGS STARBUCKS IS DOING TO BETTER
CONNECT WITH THEIR CUSTOMERS AND ENABLE THEIR PERSONNEL.
FIRSTLY, CREATE MORE INTELLIGENT
CUSTOMER EXPERIENCES WITH AN INTERNAL A.I.
PLATFORM CALLED
DEEP BREW.
SECONDLY, SECURELY CONNECTING
THEIR COFFEE EQUIPMENT TO AZURE
WITH AZURE SPHERE AND, FINALLY, PROVIDING TRANSPARENCY INTO HOW
THE CUP OF COFFEE YOU DRANK THIS
MORNING MADE ITS WAY FROM THE FARM TO YOUR LOCAL STARBUCKS.
STARBUCKS HAS CREATED A
SOPHISTICATED INTELLIGENT
RECOMMENDATION SYSTEM BASED ON
REINFORCEMENT LEARNING MODELS
THAT THEY CALL DEEP BREW.
STARBUCKS CAN USE DEEP BREW
INSIGHTS IN MANY AREAS OF THEIR
BUSINESS INCLUDING THIS NEW MORE
INTELLIGENTLY RESPONSIVE
DRIVE-THROUGH, WHICH IS AN
EARLY PILOT.
HERE YOU CAN SEE FOUR
RECOMMENDED CHOICES FOR A STARBUCKS IN SANTA MONICA.
THESE AREN'T FOUR FIXED PRODUCTS FOR EVERY STARBUCKS, RATHER SELECTED
BRING DEEP BREW AFTER WEIGHING MANY FACTORS.
WHAT IS POPULAR AT THIS SPECIFIC STORE, THIS TIME OF DAY, THIS TIME
OF YEAR, WHAT'S CURRENTLY AVAILABLE
IN THE STORE,
EVEN CURRENT WEATHER CONDITIONS AND MORE.
AFTER I ASK THE DRIVE THRU
WINDOW ATTENDANT FOR THE CLOUD
MACCHIATO, THE DISPLAY SHOWS ME
ADDITIONAL RECOMMENDATIONS THAT
DEEP BREW KNOWS ARE POPULAR WITH
THOSE WHO HAVE MADE THIS SAME
CHOICE
AS ME UNDER SIMILAR CONDITIONS.
NOT ALL LOCAL STARBUCKS MARKETS ARE THE SAME, LET ME SHOW YOU
WHAT YOU MIGHT SEE ON THE SAME
DAY IN ALASKA.
NOTICE THAT THE CHOICES ARE
DIFFERENT, REFLECTING THE UNIQUE
LOCAL PREFERENCES FOR THIS STORE AND THE RECOMMENDATIONS IF I CHOOSE
THE SOUS VIDE EGG BITES WILL BE TAILORED AS WELL.
SHOWING UP ON THE
DISPLAY, IT LOOKS TEMPTING TO ME.
STARBUCKS AWARD WINNING MOBILE
APP LEVERAGES THESE DEEP BREW INSIGHTS AS WELL MY OWN PERSONAL
ORDER HISTORY TO MAKE EVEN MORE
PERSONALIZED RECOMMENDATIONS.
DEEP BREW IS A NEW PLATFORM FOR
STARBUCKS TO INNOVATE AND
EXPERIMENT WITH RAPIDLY SCALABLE
AND CUTTING EDGE MACHINE
LEARNING AND IT ALLOWS STARBUCKS TO BETTER MEET THE PREFERENCES
OF THEIR DIVERSE AND WORLDWIDE CUSTOMER BASE AND EMPOWER THEIR
PERSONNEL.
STARBUCKS DIGITAL TRANSFORMATION
DOESN'T STOP THERE.
OLIVIA IS GOING TO SHOW US HOW
STARBUCKS IS
CONNECTING THEIR ESSENTIAL COFFEE EQUIPMENT
IN THEIR 30,000 STORES GLOBALLY.
>> STARBUCKS USES AZURE TO
ADMINISTER THEIR CONNECTED
COFFEE EQUIPMENT.
THEY ARE CURRENTLY PILOTING AZURE
IoT CENTRAL,
MICROSOFT'S HOSTED PLATFORM FOR IoT
SOLUTIONS TO
CENTRALIZE SOME OF THIS WORK.
AS YOU CAN SEE, THIS IoT CENTRAL
DASHBOARD SHOWS DATA FROM THE LOCAL STARBUCKS STORES.
THINK OF THIS AS MISSION CONTROL
FOR YOUR MORNING COFFEE.
BY CONNECTING THE EQUIPMENT TO IoT
CENTRAL, STARBUCKS CAN MONITOR TEMPERATURE, PRESSURE
PULL TIME AND MORE TO MAKE
ENSURE THE FLAGSHIP MASTRENA II
MACHINES IN STORES ARE
PERFORMING AT THEIR BEST TO
ENABLE STARBUCKS BARISTAS TO MAKE THE HIGHEST QUALITY
HANDCRAFTED BEVERAGES EVERY TIME.
CONNECTING THE MASTRENA II TO AZURE
IoT CENTRAL ALSO ALLOWS STARBUCKS TO
RUN PREDICTIVE MAINTENANCE MODELS TO MORE EFFICIENTLY OPERATE THEIR MACHINES.
THIS DEVICE TELEMETRY AND PREDICTIVE MAINTENANCE ALLOWS
STARBUCKS REMOTELY DIAGNOSE POTENTIAL PROBLEMS, REDUCE
MAINTENANCE COSTS AND, MOST
IMPORTANTLY, ACHIEVE HIGHER
CUSTOMER SATISFACTION BY FREEING
UP TIME TO ALLOW THEIR PARTNERS
TO CONNECT WITH THEIR CUSTOMERS.
>> WHILE STARBUCKS COULD USE
AZURE WITH ANY IoT DEVICE TO CONNECT THEIR EQUIPMENT, THEY
CHOSE AZURE SPHERE, MICROSOFT'S
END-TO-END SOLUTION FOR SECURELY CONNECTED DEVICES WHICH
COMPRISES OF AN MCU EMBEDDED WITH MICROSOFT'S SECURE
ARCHITECTURE, A LINUX-BASED CUSTOM OS AND CLOUD SECURITY
SERVICE SPECIFICALLY BECAUSE THEIR COFFEE EQUIPMENT IS VITAL
TO THEIR BUSINESS.
STARBUCKS CAN EMBED THE AZURE
SPHERE CUSTOM MICROCONTROLLER
INTO NEW EQUIPMENT BUT VITALLY
THEY CAN ALSO RETROFIT AZURE
SPHERE INTO EXISTING MACHINES, BY PLUGGING THIS EXTERNAL MODULE
INTO THE DEVICE.
NO NEED TO REPLACE VALUABLE
EXISTING EQUIPMENT.
MULTIPLE TIMES A YEAR, STARBUCKS
INTRODUCES NEW SEASONAL COFFEE.
THIS REQUIRES SOFTWARE UPDATES
ON THE COFFEE MACHINES.
PREVIOUSLY, THIS WOULD HAVE
REQUIRED TENS OF THOUSANDS OF USB
STICKS TO BE DELIVERED TO STORES.
NOW THE RECIPES CAN BE DELIVERED
SECURELY OVER THE AIR FROM THE
CLOUD TO AZURE SPHERE ENABLED
DEVICES AT THE CLICK OF A BUTTON, WHICH YOU CAN SEE IN THE
AZURE IoT CENTRAL PILOT, ACCELERATING STARBUCKS
INNOVATION PROCESS FROM MONTHS TO
DAYS AND MAKING THE PATHWAY FOR NEW INNOVATION.
>> STARBUCKS DIGITAL
TRANSFORMATION IS EXPANDING
BEYOND THEIR SEATTLE OFFICES AND
COFFEE SHOPS TO ITS VAST SUPPLY
CHAIN WHICH STARTS AT OVER
380,000 FARMS IN NEARLY 30 COUNTRIES.
STARBUCKS RECENTLY PREVIEWED AT
ITS ANNUAL SHAREHOLDERS MEETING A DIGITAL TRANSPARENCY FEATURE
FOR CUSTOMERS ON ITS MOBILE.
WITH IT, WE CAN SCAN A CODE ON
EACH BAG TO SEE AN IMMUTABLE
RECORD OF THE COFFEE'S HISTORY
STORED ON AZURE BLOCKCHAIN SERVICE.
WITH THIS, CUSTOMERS CAN SEE -- LET
ME JUST GET THIS
UP.
SO WITH THIS YOU CAN SEE WHERE THE
COFFEE BEANS WERE GROWN.
STARBUCKS SUPPORTS EFFORTS FOR
FARMERS IN THOSE REGIONS, WHEN AND
WHERE THE BEANS WERE ROASTED, TASTING NOTES AND MORE.
STARBUCKS AMBITION IS TO USE THIS TECHNOLOGY TO PROVIDE
GREATER EMPOWERMENT FOR COFFEE
FARMERS AS COFFEE DRINKERS BETTER UNDERSTAND WHERE THEIR
COFFEE COMES FROM AND WHO GROWS IT.
WITH AZURE BLOCKCHAIN SERVICE, DATA CAN BE REAL-TIME AND
TRANSPARENT.
>> AS YOU'VE SEEN, SO MUCH OF
STARBUCKS BUSINESS IS BEING
TRANSFORMED BY DIGITAL
TECHNOLOGY AND AT MICROSOFT WE'RE EXCITED TO SEE WHERE WE
CAN GO NEXT TOGETHER.