YouTube are set to release three brand
new analytics to help you analyze and grow
your channel. These could be absolute
game changes let's take a look.
Hello everyone, my name is Rob welcome
back to at vidIQ, the YouTube tool and
service that aims to help you get more
views in less time and lets kick this
video off with a question: if you could
have any YouTube metric in the world to
help you grow your channel what would it
b? let us know in the comments below.
Now YouTube offers up lots of analytical
options at your disposal. You've got
watchtime, subs driven, audience
retention, traffic sources, the list
is almost endless. I say almost because
YouTube is about to add three more to
their arsenal. If you're a regular
follower of the Creator Inside YouTube
channel you will have noticed recently a
big video on three new analytics they're
about to add and if you haven't watched
the video it's definitely worth
checking out but I'm gonna paraphrase it
all here right now. Okay metric number
one impressions. To understand what this
means we have to work backwards. First of
all we have YouTube watch time the
physical number of minutes you watch a
video. Of course to watch that video you
have to actually click on the video
thumbnail or title and that's counted as
a view but how many times was that video
served to a potential audience? This
is where impressions comes into play.
Impressions is all about potential
audience reach. Take this as a basic
exampl: you have a video with 1000 views.
That's all well and good but how many
times did YouTube serve this video up to
an audience? Let's say in this particular
example you have 10,000 impressions
on this 1,000 view video. That means that
you had a click-through-rate of 10
percent and we'll get onto click-through
rate in a bit more detail later. But
let's say for example this video was
served up 100,000 times to those
1,000 views. That would be a
click-through rate of just 1% a big
difference of course.
So impressions by itself shows you how
much YouTube is serving your video to a
potential audience and hopefully that
should debunk any myths about whether
videos are more searchable and
discoverable when monetization is on or
off. You should also be able to check
your traffic sources to see where your
views are coming from with those
impressions so whether or not it's been
served up on suggested videos, search pages,
that's all going to be very useful
data for the future. For example if
you're a how-to or
tutorial channel you would hope that
most of your impressions appear on the
search pages on YouTube and potentially
suggested videos on related content.
Alternatively if you're a vlogger or
you're covering a very niche area of
YouTube or indeed you are the star of a
show then you would hope you've built up
a core audience of super, mega, rabid fans
who are coming to your content from the
subscription pages where there are
impressions to be had. As a video creator
you can influence the number of
impressions served by YouTube
but ultimately it's
down to their algorithm which of course
you and everybody else has no control
over.
If impressions represent reach
then click-through rate represents
success and that's where you do have
some direct control. Essentially
click-through rate is a percentage of
impressions so if you have a hundred
impressions, five people click on that
video that's five percent click-through
rate and that's where two crucial
elements of any video come into play
thumbnails and titles - to entice a viewer
to click on that video and get that
click-through rate. Now this does raise
an interesting point now that we know
what click-through rate is that going
to encourage people to produce more
click-baity videos just to get people
into the video? Well listen to this:
Creators really should think about both
the click-through rate and the average
view duration together. The click-through
rate tells them the how well their
thumbnails and titles convert potential
viewers into viewers and the average
view duration tells them how engaging
their content is and whether viewers are
delighted by the kind of content
they're uploading. This makes obvious
common sense. If you want viewers to click
on your videos you want them to stay
there as long as possible in order to
grow your audience and your channel but
there still might be people out there who
just want to get viewers into their
videos for ads maybe to monetize
their content.
Well listen to this extra, really
interesting piece of information. If
someone has a really high click-through
rate but a really short view duration
right there they're not likely to get a
lot of promotion. Yeah, yeah that's
fair to say. So in the back end YouTube's
algorithm is churning through those
numbers comparing your click-through
rate versus your audience retention. If
those don't match up it's going to
affect your impressions which means your
videos will not be served as much as a
video with a high click-through
rate and high audience retention. Bear
that in mind when you're creating your
content. On the flip side if your video
is performing well both in terms of
high audience retention and high
click-through rate YouTube then may
decide to increase the overall
impressions for your video. In turn
because that's reaching a much wider
audience, many of whom may not be
interested in watching your video that
could lower the click-through rate but
at the same time it's being served to so
many more people you should have a
lot more views so don't just trust the
click-through rate as a pure percentage
value. The third and final new YouTube
metric is unique visitors. Let's say you
have a video with 10,000 views. Does that
actually represent 10,000 different
people watching your video? not
necessarily.
There could be 8,000 unique views and
2,000 duplicate views from people
watching your video again and again. Why
might this happen? Well let's say you
have a fantastic tutorial that's 20
minutes long and people want to refer
back to it over and over again. That
could be one reason why somebody watches
a video more than once. From a channel
wide perspective it will also give you
an indication of how many videos a
unique viewer watches. It could be that
one person watches five of your videos
and then you can determine whether or
not your unique viewers are converting
into subscribers. Definitely interesting
analytics well worth checking out once
they're available. All of which brings us
to two important questions. When will
these analytics be available and where
can we find them? As usual YouTube is
being a bit vague on the official
release date - they'll probably just
appear in your analytics at some point
in the near future. As for where they
are, well they showed us a screenshot
that looks like this. This comes from
the creator studio beta edition. If you
don't know where that is, check your
creator studio and there may be a box in
the bottom left-hand corner. As of now
here at vidIQ we don't have any of
those options yet but we'll keep
checking it and when they are available
we'll certainly let you know on social
media. And so I open the floor to you: are
you excited by impressions, click-through
rate, and unique visitors?
Let us know your thoughts in the
comments below and of course here at vidIQ
we're very interested in these new
metrics and who knows you may be seeing
them in our tools very soon stay tuned
for that. If this is your first time here
at vidIQ we are the service and tool
aims to help you get more views in less
time. Our tool is free to download a link
is in the description and while you're
at it click on our subscription button
and notification bell to make sure you
don't miss any more of our content. Enjoy
the rest of your video making day. Bye
for now.