- I get a lot of questions from you guys.
How do I grow faster?
How do I get my channel to get more views, more subscribers,
earn more money, more quickly.
I think Youtube is some kind of scam because
there's no way people legitimately get
millions of people watching in less than a year
and then most others barely get any views in multiple years.
There's actually some very interesting data
about the channels that grow very quickly.
What they have in common and today I am gonna tell you guys
what they are so you can do that on your channel.
(electronic music)
Hey guys, my name is Tim Schmoyer
and welcome to video creators.
This channel is all about helping you grow YouTube audience,
so you can spread a message that reaches people
and changes their lives
and one of the things that I've been doing
with a lot of these creators I've been working with lately
is analyzing what are the common things
that led to this person's growth and that person's growth
and when I hear people talk about how to grow in 2018
and 2019 and things. (laughs)
A lot of it's fine and helpful,
but there's two things that we really need to consider
when it comes to growing a YouTube channel
and it really has very little to do with keyword research,
or getting your tags correct,
or properly optimize meta data, and things like that.
It has more to do with the things
that the algorithm's designed to respond to,
which is the human elements of these videos.
The first element is that these channels
typically have very strong
branding signals.
Things that make it easy for people to love them.
Now, have you ever watched a YouTube video
that has millions of views
and is just like, a terrible video
and you're like: Why are people loving this content, Right?
Or, why is it that a music band
can go double platinum and sell out concert venues
even though they are not really that great musicians, Right?
There is plenty of other people in the world
who are much better musicians than them.
Why does the inferior product outsell the superior product?
All those types of things
and it's all the same answer.
It's because the brand around that channel,
or around that music band,
or around that product,
they've told a story and given the audience
things that they need to latch on to
in order to really love that brand.
So a guy named Patrick Hanlon wrote a book
called Primal Branding
and he looks at all the top brands that developed
cult-like followings and asked,
"What made is easy for someone to be able to fall
in love with this brand?"
and went to follow to everything they create
everything they do,
everything they sell.
Patrick says that there is seven elements
to the primal code,
and I have found that channels with millions of subscribers
typically have
four, five, six, sometimes all seven
of those firing on all cylinders,
tightly and deeply ingrained consistently
into their content.
They're things like: What's your back story?
Who are you?
Why should I like you/trust you/know you/follow you, right?
It's things like: What do you believe?
We need to know that.
We need to know, like have rituals.
Repeated interactions that we grow to love
and expect with the brand.
We need to know the people who are the haters.
We need the haters,
because if you're not standing for something
no one can stand with you, right?
So, there's a lot of really cool things that go into that.
I highly recommend you read his book.
I'll put a link in the description of this video
that goes to a podcast episode I did
that walks you through a more detail.
Exactly what those things are.
It's episode number 100.
The video creators podcast that I do every Tuesday,
so you can check that out.
Link down there below that's gonna go
into a lot more detail about this.
The second thing, though, that I see consistently
in these channels,
is that they are
doing very well
on their audience retention graphs.
Now, very well can mean a lot of different things
for different people,
but at the end of the day,
here's the target that I think you should go for
and I got this from my friend Jeremy over at J House Vlogs
and ever since he mentioned it to me
I'm like, oh yeah this seems to be a consistent theme,
which is getting a 50 percent audience retention
at the end of every video.
Can half the people who click play on your video
are they still around when that video ends
and a couple things happens if you can start
hitting this metric, from what I've found.
One, is that you're getting a really good
amount of watch time on your video
and then two, you're getting people to the end
and then the next step is to start optimizing the layout
and the design and the call to actions
of your end screen to get people to click
and watch another video on those end screen elements
and then as you start growing a library of content
on your whole channel that does this
people start watching one video,
and then another video on your channel,
and your whole channel starts getting a lift
because of the watch time each of the videos are getting
and how each video is contributing
to a longer viewing session for the viewer,
which YouTube really, really likes.
There's a few elements that go
into designing an end screen that is
highly clickable, but one of the principles
is that you've gotta get your viewers to that end screen
and then wrap it up really fast, so that they click.
Like, you can see here
that there's another video for you to click.
I'd love for you guys to go do that
and really learn how to grow your YouTube audience
and I would love to have you subscribe
because it's all about helping you guys
grow your YouTube audience,
so you can spread a message that reaches people,
and changes their lives. Bye.