My favorite webinar tip.
Implement this ASAP.
(air whooshing) I host webinars all the time.
Actually, I do 'em at least once a month.
(air whooshing) And they drive
a lot of leads (chimes ringing)
for our business and they drive a lot of revenue
over time too.
It's awesome for brand building as well,
and they're catching on in just about every industry.
In fact, 67% of marketers say
that they were increasing their investment in webinars.
So, how can you capitalize
on all of this webinar enthusiasm?
Because it's not just about getting people to sign up
for your webinar.
You need to leverage that enthusiasm
to actually drive leads for your business.
(air whooshing) 76% of marketers say
that webinars help them reach more leads.
(air whooshing) 75% say
that it extends their brand's reach,
and 69% say that it helps them scale marketing efforts.
My favorite tip for hosting a successful webinar is
(air whooshing) host with a partner.
(air whooshing) My ad agency, NP Digital,
offers all kinds of different partnership opportunities
for other brands to team up with us.
But one of my favorite ones has to be
when we collaborate on a live webinar
with someone else.
It maximizes my reach.
By hosting with another company,
I can almost double, sometimes even triple,
my potential audience when I have a webinar.
(air whooshing) And here's how I do it.
Step one, I find a new partner with a similar
but not exact same audience as yours.
So for example, my audience may be an SEO.
We did a partnership with BigCommerce
and did a webinar with them.
Their audience was e-commerce people.
A lot of people who read my website
are interested in marketing,
but they also have an e-commerce website.
BigCommerce provides the platform,
and their audience is interested in marketing.
So can you see how my customers can use their platform,
their customers on their platform can use our services?
Step two, create a promotional schedule.
Making sure your brand's marketing strategies are consistent
with each other is huge.
You want to make sure you coordinate
with the other to the schedule,
the aesthetic of the design, and even the voice
before you start promoting.
Step three, schedule a practice run.
If you're both using and need access to the same platform,
make sure everything is running smoothly prior
to the event, eh?
Step four, define your post-webinar strategy.
What's the point of all this traffic
if you're not turning it into leads?
Email is the top promotional channel for webinars.
Up to 57% of registrants from what we've seen
come from that channel,
and the conversion rate from what we've seen
is roughly 27% higher than the average.
Now, the second way that you can get a lot more people
to attend your webinars is
make sure you promote them on all your social channels.
And here's what I mean.
I'm not talking about just posting a message on Instagram
saying, "I'm doing a webinar at this time,"
and doing the same on LinkedIn.
That's fine, but we use tools like Restream,
where when we do a webinar,
we also go live on all our social channels.
And it gets pushed out to all our followers
on those social networks, so that way,
more people are listening in on our webinar
right then and there.
The third thing that we do, and we love this strategy,
is we start sending follow-ups after the webinar is over.
And you're probably like,
"Neil, how does this get me more people into my webinar?"
Well, a lot of the people that you emailed
to join the webinar won't join in,
so after it's done and recorded,
you can email all those people to then watch
your recorded webinar.
The second thing is,
a lot of people who sign up for your webinar
also don't attend the webinar that day,
so if you email them the recorded version,
you'll also get more people listening in on your webinar.
And during the webinar,
you should be pitching your products and services
after you give a lot of goodwill and value,
which helps you generate more revenue.
So if you need help with your digital marketing strategies,
like webinars, check out my ad agency, NP Digital,
where funny enough, we host at least one webinar a month.
If you have any questions, leave a comment below.
I'm here to answer and help you out.
If you enjoyed the video, like it, share it,
tell people about it, thank you very much.