today I want to talk about an email that
a lot of influencers get which is random
pitches to join other random platforms
and I got an email recently from a
company called glam Bassett err and it
wasn't a good cold email so in today's
video I want to run through that cold
email tear it down and see where we can
improve it and try to find the ultimate
way to pitch influencers let's jump into
it so here's the email let's take it
over to Google Docs so we can tear it
apart and build it back up into its
finest form subject lines inquiry look
at this block of text I feel like it's
the end of the Indiana Jones movie and
this is the Ark of the Covenant my face
is melting like look at this block of
text so inquiry hi there my name is
Janet and I work at glam basa Durr as a
marketing rep but came across your
website and feel like you'd be the
perfect candidate to join our platform
the Ambassador is the revolutionary
influencer marketing platform what to
know more know where I would stop
reading is right here hi there I don't
know my name you're reaching out to
influencers right this is the type of
platform where let's say you get 15 P
people you can drive everyone else to
your platform and you know this because
you're selling influence or marketing
through it's a mom thing I click this
YouTube video did not know it was a
YouTube video it's like the random link
and it just started autoplay most of the
time you get to see people are online
looking at their phones and interacting
on different social and I still don't
know what you do if you're gonna link to
a video at least explain what's going on
in the first couple seconds so let me go
over to Glenn bastard Co will figure out
what exactly they do so we can write
this email influencer marketing agency
okay so you're an influencer marketing
agency we have a couple clients like
this people on Instagram that have over
a million followers so I feel a little
qualified to write this pitch so let's
actually write it how would you actually
get huge influencers to use glam bassett
er subject brand deals let's use
somebody as an example i always use
myself as an example
I'm gonna use somebody else let's use
somebody big like I'm always I'm an
Instagram guy in my heart so I love
kingbach let's use kingbach as an
example
alright fifteen point nine million
followers how would we sell to this man
I would actually probably say huge fan
hey King Bach I don't know if you call
him King or you : Bach or you call him
botch is it King Bach somebody who's
under 19 years old reply to me in the
comments tell me is it King Bach I'm
gonna look it up right how to pronounce
King Bhoj is a king Bach is it
pronounced the Bach or Bosch and then he
says it's pronounced bash King back
there we go research complete and I'm
gonna call him King batch alright
hey King batch huge fan loved you in the
guy that's in movies now what movies in
those names actually
Andrew bachelor I'm gonna call me Andrew
hey Andrew loved you and the babysitter
customized and you change that per
influencer but if you're going after
influencers that have an audience they
know what influencer marketing is
already especially if they have over a
million people which is who you should
be targeting because you could target
literally anybody so why not go after
the ones with money and ones that will
actually be able to be sold to brands
the other issue the CML is running into
is you can learn more about the platform
here for brands or for influencers is
this email to a brand or is this to an
influencer because there are two
completely different emails if you're
emailing Canon about your amazing list
of influencers that they could buy ad
space with that's one pitch if you're
emailing king batch you're killing her
with your name badge so it's bad like
anyway it's two different emails so this
is for influencer love doing the
babysitter and then customize it you can
spend 20 minutes customizing this email
because if you get King batch on your
platform now you can get everyone under
him you can use that as a case study so
it's worth customizing every single one
of these emails that goes out and what
I'm looking for is something that could
be used as an ad here I want to be like
her when I grow up
Nike hey Andrew or should I call you
King saw a post recently you did
with I am so sunny which what's-her-name
Joy's 18,000 followers
I am so sunny where she's decked out in
Nike and you aren't branded at all we've
done brand deals with companies like
Canon Virgin Mobile's edited edited at
uh I would just limit this Canon version
mobile oszi Naturals so I would just go
with ones that make sense here Canon
Virgin Mobile Hanz de Fuko and if this
is specific if I knew more about glam
basa derp I would say if you work with
Nike say that if you work with Under
Armour say that any sports player
because you're pitching for this
specific thing saw post you did what I'm
selling where she stepped out in Nike
and you aren't branded at all we've done
brand deals with companies like Canon
Virgin Mobile Hanz de Fuko and I would
love to pitch your content to them mind
if I sent over some content to them and
negotiate brand deals mind if I send
over a few times for a quick call thanks
Jeanette that's it
hi Andrew or should I call you King huge
fan and normally I wouldn't put a
question up here but this is a
rhetorical question but otherwise
normally I wouldn't put a question mark
here hey andrew or should i call you
king huge fan loved you in the
babysitter saw a post you did recently
with i'm so sunny where she's decked out
in nike and you aren't branded at all
we've done brand deals with companies
like canon virgin mobile and hunts the
Fuko and I would love to pitch your
content to them and negotiate brand
deals mind if I send over a few times
for a quick call thanks Jeanette simple
then when you're on the call take it one
by one
if King botch works for you and you have
Canon it shouldn't be too hard to hook
those two together and make money if you
want the exact contract we use to close
new business it cost us about a thousand
bucks to put together you can have that
for free that's in the description down
below and if you really want to help
this YouTube channel I would love if you
could think of one person who would get
value from this specific video and send
it to them also if you run an agency and
you want help getting more
enterprise-level clients you want to
take your business to the next level
check out experiment 27 com
I'm Alex Berman thanks