- In this video,
we're gonna be covering nine super powerful tips
that most new YouTube creators miss
that will help you grow your YouTube channel
from zero to 1000 subscribers much faster.
Hey, it's Justin Brown here from Primal Video,
where we help you grow an audience
and scale your revenue with online video.
If you're seeing value in this video,
make sure you're giving it a thumbs up.
It really makes a huge difference.
All the links to everything we mention in this video,
you can find linked in the description box below.
Let's jump into it.
Now I totally get it.
Starting out on YouTube can be frustrating,
overwhelming.
And as a beginner, there is a lot to learn.
It takes longer to create videos.
And without knowing how to really optimize them,
they don't get any views or subscribers.
It's incredibly demotivating,
and why most creators quit before they see any traction.
Fortunately, some of the simplest tweaks
that we've made to our channel,
and our video optimization process
have yielded the biggest results.
So this video is about skipping the learning curve
so you can get some of those results now.
So let's dive right into nine things
that you should implement right now
so you can set your channel up to maximize results
from your very next video.
Okay, so number one, you wanna make sure
that you've got your channel completely set up.
So go and log into your YouTube channel,
and open up the studio dashboard area.
Down on the left hand side, you'll see customization,
and then you wanna come up to branding.
Now, first off in here you wanna make sure
that you have a profile picture added.
So for us, with our channel, we just use a photo of me,
but it could also be a company logo
or a channel logo depending on what you're after.
Next, you wanna make sure
you've got a banner image added as well.
This is the image that goes
at the top of your YouTube channel page.
So this is a great opportunity
for you to get creative and to create something
that really stands out,
but also it lets people know what your channel is about.
Now we have a full step-by-step tutorial
that I'll link up in the cards,
and in the description taking you through
step-by-step creating your own banner image.
And you also wanna add a video watermark.
This is a little clickable image
that appears on top of your videos that people can click on
to subscribe to your channel.
And again, I'll put a link down in the description
to a tutorial that we created,
taking you through creating your video watermark image.
Once you've checked you've got those three things sorted,
you wanna come across to the basic info tab
at the top, and you wanna make sure
that you've got a channel description entered.
This is where you can type in a few sentences or paragraphs
about what your channel is about, and the types of content
that you're gonna be releasing on there.
And this text will show up on your YouTube channel
under the about section.
If you keep scrolling down, you can also add in links
to your YouTube channel as well.
So you could be linking off to your website,
your other social media profiles or even any lead magnets
or free PDF downloads or guides and things that you've got,
you can link those in here as well.
From there,
you can set how many of those links will actually be shown
at the top of your YouTube channel page.
So you can see, we've currently got five selected.
And I'd also recommend you adding in
an email address down in the bottom under contact info,
so that people can contact you
if they wanna work with you or collaborate.
The other thing you wanna check
is that you've verified your YouTube channel
so that you've unlocked access to all the features.
So you wanna come down to the bottom left-hand corner
to settings, then over to channel,
and then feature eligibility.
So if you're seeing the option there
to verify your channel,
then you will need to do it either over the phone,
or via a text message to unlock all of the extra features.
So all of that was number one,
making sure your channel is set up correctly.
Number two is to research
before you create your content.
This is one of the biggest mistakes we see
a lot of people make,
and we made this mistake when we first started out,
and when our channel wasn't growing.
So doing this topic or keyword research
is gonna allow you to be really strategic
with the content that you're creating.
It's gonna allow you to know that there is demand,
and know that people actually want the content
that you're gonna create before you create it,
saving you a ton of wasted time on creating stuff
that no one can find or that no one actually wants.
But doing this research is also gonna allow you
to connect and engage with your viewers on a deeper level,
because you'll have further insights
into what level they're at.
Are they absolute beginner?
Are they further advanced,
and what do they actually need and want from your content?
So then when you go to film your video,
you know exactly who it is you're speaking to,
and at what level, making it a really powerful video
for your viewers watching.
Now a great place to start with research
is just over on YouTube itself.
You wanna go up to the search bar at the top,
and you can start typing in a couple
of different words related to your topic or niche,
and just see what YouTube is auto suggesting.
These auto suggestions aren't just random suggestions.
These are things that people have
and are actually searching for,
showing you that people want this stuff
and that there is demand for this content.
Now you can take this one step further
by using an underscore
or the little line across the bottom,
and this is essentially treated as a wild card,
or a fill in the blank.
So in this example here we've got how to _healthy.
And the suggestions now
that are coming out from YouTube
are how to get healthy hair,
how to make healthy pancakes.
So you can see it's actually giving us suggestions
around those words that we've included.
So you can see we're getting all this insight,
just from YouTube and just by typing in a few words
around our topic, around our niche.
Now to help you even further with your keyword research,
we've pulled together a free keyword research guide
that I'll link at the end of this video.
Number three is to engage as much as possible.
Remember, every viewer on the other end is a real person.
The more you can connect and engage with them,
the deeper the relationship you'll build with them,
the more know, like, and trust you'll build with them.
The more they'll wanna come back,
and consume more of your content,
the faster your channel will grow.
So when you release a new video,
your goal should be in that first 24 to 48 hours after,
to get as many of the right people
on your video as possible,
but also to engage and interact with them
as much as possible as well.
Now I say the right people.
I don't mean go and tell your friends and family
to come over and watch to help you out
to bump up your views.
You want the right people
that are actually going to be interested
in your content and watch it right the way through,
and also come back and watch more
of your content as well.
So this would mean promoting by any means necessary.
If you have a following on Facebook, Twitter,
or any of these other platforms of the right people
that are interested in that topic of the video,
then yes, by all means, share it out
and try to get them over to watch your video.
Having the wrong people come over
and watch your video to help you out
can actually slow down your channel growth
because you're confusing YouTube at that point.
You also wanna focus on engaging
and interacting with your audience the best you can.
In your video content, if you're able to ask them
to leave a comment down below,
or encourage them to get involved in the comments,
or to give the video a thumbs up.
All of this can help as well.
And then it's your goal again to try and respond to
and interact with as many of the good comments as you can.
Another great way that you can build
that know, like, and trust,
and that engagement with your viewers
is by running a live stream occasionally as well.
Don't worry, it's not required but it definitely can help.
Number four is thumbnail strategy.
This one is super important.
You could have the world's best video.
If no one clicks it, no one's gonna see it.
So you need to get their click,
which means you need to have an attractive,
an engaging, an attention grabbing thumbnail
so that it gets clicked.
So for us, we use bright colors and graphic elements.
We'll use big bold text.
And we usually have my face on there pointing, smiling
or doing something silly.
Again, just to grab people's attention.
But the best case scenario with your thumbnail images
is having people easily being able
to know what your video is about
just from looking at the thumbnail image
without even needing to read the title of the video.
Number five is to keep people engaged
and watching your videos.
It's no good to you or to the viewer
if someone clicks on your video
and then they leave right away.
That's a bad signal,
and YouTube is gonna stop promoting
and pushing your content.
So you wanna be hooking your viewers
into your video immediately letting them know
that they're in the right place.
Letting them know that you're actually going
to cover off on the topic, or to entertain them,
or to do what you said you were going to do
in the title and in the thumbnail of your video.
So don't drag out your video intro.
Make it short, sharp, punchy,
and let people know they're in the right place.
Now to help you with your video structure,
we've got another video which I'll link in the description,
taking you through a framework
that you can use for each one of your videos,
and that we use for ours
to help keep people engaged to the end.
Number six is to utilize playlists.
Playlists are an amazing tool on YouTube
that will really help you guide the viewer journey,
and have people watching more of your content.
So essentially what a playlist is,
is a group of YouTube videos
that you get to specify which videos are in there,
and what order they're going to play.
You can create as many playlists as you like.
And each playlist has the potential
to rank and show up on YouTube
as if it was its own dedicated piece of content.
So just like a regular video,
a playlist can have a title or a name,
and it can also have a description,
where you're able to put in some keywords
and key phrases to help people find
and consume that content.
You can also use playlists on your YouTube channel page
to help group and separate different types of content
that you might have on your channel.
Number seven is to think of the viewer journey.
We wanna be mindful
that we are creating a good experience
with our content for the viewer and for YouTube.
So one of the things that YouTube is looking at
is how long a viewer stays on the platform,
how long their YouTube session goes for.
And if we can help the viewer stay on the platform longer
by them watching one of our videos
and then flowing through
and watching other videos afterwards,
that is a good indicator to YouTube
that we have kept a session going,
and that we're not a session killer.
No one wants to be a session killer.
If people are leaving your videos,
and leaving YouTube altogether,
that is a bad indicator to YouTube,
and YouTube's probably gonna stop promoting that video
and pushing that video out if every time people watch it,
they leave YouTube and don't come back.
So what we wanna do here is take a step back.
And we wanna consider what is the next best video
for our viewers after they have watched one of our videos?
So you're gonna look at the individual topic.
If I was watching this specific video on this topic,
what is the next best video for me?
And if you don't have that next best video
on your channel,
then link them off to another channel that does.
This is going to create ties between your content
and that other channels content.
You could do it to a much bigger channel
especially if the audience overlap is there.
This is going to associate your channel viewers
with their channel viewers,
and you're much more likely to show up in suggested
and recommended off the back of them.
But, you're able to also keep that viewer happy,
keep that view of having a good experience.
So if you don't have the next best video for your viewer,
then link off to a channel that does.
You can always come back later and swap it out for yours
when you've got yours made.
Number eight is to build an email list.
This is something
that's not only gonna help you grow your YouTube channel,
it's also gonna help you build that know, like, and trust,
and deepen that relationship, and deepen that conversation
with your most loyal fans and followers.
But it's also something
that can help you build your online business,
and bring in new revenue streams as well.
Building an email list is so powerful,
because it's your direct line of communication
to your most loyal people.
The people that are choosing
and wanting to hear more from you.
And at any given moment you can directly communicate
with them without any algorithm
or any notification system stopping that communication.
Now, if you wanna find out more
about growing your email list
and you wanna know how to do it with YouTube,
and how to use it to grow your YouTube channel,
then check out the video linked in the description below.
Number nine is to implement, learn, tweak, and evolve,
and repeat.
By adopting a growth mindset,
you're going to have success on YouTube much faster.
YouTube is not an overnight thing.
YouTube is the long game.
So by taking the approach
of what can I improve on every single time?
That's gonna stack up.
That 1% improvement on each little task over time
is going to add up and add up,
and you will see results,
you will see growth much, much faster.
So always push to be implementing, learning, tweaking,
evolving.
And then, going through it again.
And trust me, it does get easier.
So now, if you're ready to level up your keyword research
and come up with topics of videos that you know people want,
and help you get your content
to the top of Google and YouTube,
then make sure you're grabbing your free copy
of our YouTube ranking guide
which is linked on the screen now,
and I'll see you in the next one.