From start to finish when you're filming you should feel very confident about
what you're saying and doing on camera. So we're gonna talk about some
structural things that will keep you in line and focused for what you said you
were going to deliver for your viewer.
Hey guys! I'm Amy from the Savvy Sexy Social channel. In this Master Class I'm
gonna be talking about the seven keys to a successful vlog. The first is "Subject
First". This thing right here - your face. You're gonna want to get that on camera
right away. You see, your viewer probably has a face, you've got a face
very relatable. We don't want to waste any time having that opportunity to
relate. Maybe the subject of your video isn't your face first, it could be a
product, or it could be the end result of a tutorial. Having those things at the
beginning of your video too can really help increase the watch time of the rest
of the content. The second key is what I like to call "Loyalty treatment". With
loyalty treatment, you're treating every person that clicks play on your video
like they've been watching you for years. If somebody clicked on your video based
on what the title said or what the thumbnail disclosed, they're probably not
thinking about what your name is, or where your website is, or what you do for a
job. They want the answer to that question they had before they clicked on
your video. The third key is recognizing the "8 second rule". You have a very
short amount of time that a viewer decides if they're gonna stay or they're
gonna leave. I like to guesstimate right around the eight second mark is when a
viewer clicks on a YouTube video and says "This is what I was expecting. I
think I'll keep watching" or "This is not what I was expecting. I think I'll go and
find something else". We really don't want the latter, to happen and so it's
important that we do things like subject first and loyalty treatment and really
digging into the thing we promised we were gonna do in this video. So respect
that eight second rule and dive into the content. The fourth key is "Minimal
branding". Minimal branding means find ways to get creative about incorporating.
Can you wear your logo on a shirt or put it in a watermark that YouTube allows
you to integrate into all your videos? Can you have
a sign in the background while you're discussing the subject matter that they
actually came for. The fifth key is "Content generosity". When you're generous,
you are showing your confidence and how much you know about what you do. Feel
like you can share as much as possible about the thing that you said you were
making the video about, and be generous. That doesn't mean lack of focus. You
still need to stay within the territory specifically that the video is about so
you don't go on a whole lot of tangents. But you do want to be generous. And that
is what makes a great creator. The sixth key to success in this vlog is going to
be that your "Call to action" be audible and clear. You may think it's obvious
that someone should subscribe to your channel or leave you a comment. But if
you don't actually say it - audible - then you're going to have a harder time
actually making it happen. Be clear about exactly what you want people to do and
say it while you're still on camera talking about all the other things that
you went through in your content. Because when you do that, they're much more
likely to take that as a piece of something that you were teaching them.
Showed them this you, you rounded out the tutorial, and then the next step is what?
The seventh key is that "Intentional timestamp". How long is this video going
to be? Did you talk for 10 minutes? Did you talk for 15? Maybe it was just
3. Is that what you had in mind? Is that what you were hoping for? Being
intentional about that is super important, because the amount of time
that you leave for a call to action at the end is going to rely on just that. So
if your video was maybe only three minutes, you might only want to spend
around thirty seconds on your call to action. Potentially the same even if your
video is longer. Another thing to keep in mind is what's showing up in search or
related videos. And if they taught something in five minutes, do you really
want to be the ten minute result? Keeping those things in mind so your timestamp
on the video is intentional is key. So we talked about seven keys for a successful
vlog: subject first, loyalty treatment, the eight second rule, minimal
branding, content generosity, and clear and audible call-to-action with an
intentional timestamp. How have you found your way in becoming more talented in
vlogging? Leave that in a comment below, and I look forward to seeing you in my
next How to Vlog Master Class. Thanks for tuning in - bye! For more on the Creator
Academy, check out the link in the description. Thanks for watching!