Today I want to share seven tips that are going to help you run your property business
like a property business, so you come across more professional when dealing with both agents
and sellers, which of course is going to lead to more deals.
Hi my name is Tony Law from Your First Four Houses, and I teach people how to build a
small property portfolio that generates a great income, so they can give up their day
job and become financially free. If this is your first time here be sure to subscribe
to the channel and click that bell notification icon so that you don't miss out on any of
the free content that I give you each and every week. So as I say, I think if you're
running a property business of any kind you need to run it like a property business. You
need to take this really seriously because if you don't there are other people out there
who are taking this really seriously and so when that fantastic deal comes up whom do
you think the estate agent, or the letting agent is actually going to think of? They
are going to think about the professional person that walked in their office a few days
ago, aren't they?
So you need to treat this like a business so that you come across more professionally,
which is going to mean more deals. So I've got seven quick tips I want to share with
you, and the first one of these is to have a business name. Now if you're just buying
one property or maybe two properties you may be thinking to yourself, well I'm not wanting
it as a limited company because you might not be, although speak to your accountant,
I can't emphasise that enough. Whether you be a limited company or a sole traitor or
partnership, whatever it might be, I still think you need to have a business name because
it kind of gives you an identity, doesn't it. And so you should sit down and really
brainstorm and think about a few different names. Talking about brainstorming, I think
you need a slogan as well, and the brainstorming can be fantastic to actually establish a really
good slogan.
Why do you need a slogan? Well I think you need a slogan because not only does it kind
of identify who you are and what you do to you customers but I think actually also internalised
a little bit what you actually do and if you've got a slogan I would love it if you could
drop that into the comments section below and just share that with my subscribers. I
would love to read what that is. Next I actually think branding is really important. Branding
Matters. I think you need to consider what colours your using. I think you need to consider
the logo and the design that you're using. Do you know what? There were some fantastic
people out there in the property world that are delivering really good solid content.
But why do you have to go to their website or look at their logo or anything to do with
them externally, there's just no kind of design elements to it. There I'd be so bold as to
say, not that I mind my stuff is great, but I think you do need to have a certain level
of branding.
I would suggest you go to DesignCrowd. Now DesignCrowd, I went there recently and they
designed all of these logo's for me for my upcoming podcast. It's podcast artwork and
some of these are really good. Ultimately you run a competition on there, you get to
pick one winner then that winner gets the money that you've actually to pay to do the
artwork. It's not expensive for what you're actually getting and you get the best designers
out there to design you some absolutely awesome artwork. So check it out, I'll put the link
below.
I think you need a business card. Pretty obviously I think you need a business card. Now I know
there are loads of apps out there that you can kind of get on your phone so you can kind
of interact with other people, but you know what? I don't think there's anything like
being able to hand over a business card, either to an estate agent or a letting agent, but
also to the people that you are actually buying from.
I technically think you actually need two business cards but that's maybe going into
a bit more depth there. But I do think you at least need to have one, and put your picture
on it because again it makes you stand out from the crowd. If a letting agent and an
estate agent has got a hundred business cards on their desk, the one that's going to really
stand out to them is the one with the nice picture of you on the card. By the way, if
you're finding this stuff helpful I would love it if you could just click on that link,
like button below there, it really helps me, if that's okay.
Make sure that all of your emails have got a signature strip on the bottom of them. Now
these don't cost anything really, 50 quid a year, to set one of these things up but
you instantly come across more business-like because in that signature strip you can actually,
you can have links to your LinkedIn account. You could be doing YouTube videos like me,
you can have links in there. So people can click on them and also your website can have
a link on there that they can click on. It costs next to nothing but you instantly come
across more professional, more business like. And ultimately that signature strip can lead
to you doing more deals because people might click on one of the links that's expressed
in that signature strips which leads them on to finding out a little bit more about
your rent-to-rent service or about how you buy properties really, really quickly kind
of service.
I think you need to give a little bit of thought to a Phone System. Now I'm not saying you
need anything really sophisticated here, I really am not. And in my on line property
master class I kind of teach people a very simple way to kind of set this up. But I do
think you need to consider having some kind of phone system. Now I think it's okay, absolutely
okay, in my opinion, if you're dealing with estate agents and letting agents for you to
give out a mobile number and they phone that mobile number and if you're not there, and
let's be honest, it's going to be more often than not, you're not going to be picking up
the phone if you're interacting and busy throughout the day. They can just leave a message on
your mobile phone. But, I think it's absolutely unacceptable if you have a motivated seller
that's phoning you, they've kind of, they've drummed up enough courage to pick up the phone
and give you a call and ask if you would be interested in buying their house.
If you've got a mobile phone, answer phone set up for that. That's bad. You need to put
something in place which is actually why I think you need two business cards if I'm being
really honest with you. One that goes to motivated sellers, or that type of seller rather, and
one that can obviously go to agents. So I don't think, start with one business card,
but I think ultimately to have two is a good thing. And one of those should have that connection
to your phone system.
Lastly, do you know what? Websites costs so little to actually put them together now.
Don't do them yourself, please don't do them yourself. Just employ somebody to put a simple
website together that looks really good, that's in alignment that's in alignment with the
branding that we spoke about earlier on. Because the first thing I always do when someone interacts
with me is I try to find them. I try to find them on line. I'm going to look for anything
that's relating to a website. I had somebody contact me yesterday about this exact thing.
They wanted to come do a bit of work with me. What's the first thing I did? I kind of
tried to check them out on LinkedIn and I tried to find out if they had any kind of
a website. I couldn't find either. So I'm really sorry but I'm kind of not really taking
that inquiry seriously because they're not really coming across in a businesslike way
if I'm being really honest.
I hope you this video helpful. For more tips and tricks like this be sure to subscribe
to our channel and also download this 50 point checklist because I know it's going to help
you the next time you buy and investment property. My name is Tony Law from Your First Four Houses
with on-line training that helps you build your property portfolio.