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Hi, everyone!
I'm Isabella from Etsy's Community Education team
and I'm here today with Etsy’s Trend Expert,
Dayna Isom Johnson.
Hey there!
You may have heard that Etsy's 2020 Colour of the Year is...
Chartreuse!
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(Isabella) I love this colour so much.
I feel like it's so bold,
it's refreshing, it's energising.
What can you tell us about the colour of the year?
It's all that and more, Isabella.
I am mad over this chartreuse colour,
but let's first take a walk down memory lane, okay?
Last year, it was all about burnt orange.
Burnt orange really inspired people to be more grounded,
to be connected to the earth, it was a great friendly earth tone.
Chartreuse,
still very much rooted to the earth, but in a more optimistic,
in a more exciting, in a more vibrant and bold way.
I feel like we're already starting to see a lot of sellers incorporate this colour
into their product lines too.
Adding a pop of colour, like chartreuse, to a more traditional, decorative object
can really make something a statement piece, like this vase.
(Dayna) And green really has been taking over interest
with our shoppers recently.
So, whether they've been searching neon green
or other various tones of green,
it has been very popular.
Now, you talked about making bold statements with these items, right?
So yes, that's one way.
Shoppers can find a vase,
or a pillow, like this one over here.
Anything that allows you to add that instant pop to your space.
Because green is also reminiscent of a certain decadent decade –
I'm talking the 80's.
This is again a time for you to make a bold statement.
And it's up to you to decide how bold do you want to go.
Last year when we announced burnt orange,
the interest just spiked through the roof.
And that's what we expect to happen again for chartreuse green.
From our side, we'll be pitching this to the press, to our media friendlies.
We'll also be including it in marketing materials,
they'll be in blog posts.
There are a lot of ways that we are incorporating this colour
into what we're sharing with the outside world
with all of our incredible shoppers.
So, this is a moment for sellers to take advantage of that
and incorporate it into their product lines.
So, if you're going to incorporate this into your product line,
think about adding words like chartreuse, even neon,
into your titles, into your tags.
If you're a vintage seller,
you could even throw it back to 1980's or 80's fashion.
We want to find you,
so if you're using this colour, use the tags!
Take Isabella's tips.
We can't wait to see
how you incorporate chartreuse into your shop.
And we're going to keep the conversation going.
The next trend we're going to talk about is...
High-volume fashion.
Yes! The 80's are back, everyone!
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We are talking about another trend that's all about scale.
So, shoulder pads, poofy sleeves,
structural elements, like pleats.
So when you think about these elements though,
they all bubble up into the 80's.
They're back and in a major way.
So, you're thinking about those shoulder pads, the pleats,
the structural element, the florals,
all these bright and vibrant tones, right?
So, let's pick out some of our favourites from this rack here.
Okay, well this one has caught my eye.
- Alright, let's take it out! - Can we start with this one?
- Take it out. - Just look at the pleats on this.
(Dayna) Now, this is great.
I love it because of the pleating details that you see down here.
But a different way that shoppers could modernise this,
is that they could cinch it with a belt to make it a little bit more structural.
You could add some really fun pop of jewellery.
But again, it's a way that shoppers
can really digest this and make it their own.
Okay, now, Isabella, I love these two,
because these are modernised takes on those 80's trends that we love so much.
We've got a puff sleeve, we've got a prairie look,
we've got the detail in the buttons.
But, another way that they've modernised this,
is using the material of linen, which I love.
It's breathable, it's fresh,
and really adds a modern touch to this piece.
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This is another vintage piece.
Polka-dots, always reminiscent of the 80's. Isn't this great?
Very similar to the top that I'm wearing.
But the difference is, this has a little bit more volume
- in the puff sleeve whereas mine has... - There's a shoulder pad too.
What are the 80's without a shoulder pad?
The other thing that you'll see a lot with these high neck shirts
is also the addition of a pussy bow, which is on the back of my shirt.
So, there's lots of ways
that this specific silhouette is translated,
whether you're opting for vintage or a modernised take.
So, when sellers are trying to work this trend into their product line,
we can think about sourcing items that are specific to the 80's, right?
- Absolutely. - So, when you're at the flea market,
or the estate sale, or maybe, you know, you're just doing your treasure hunting,
you're looking for blazers, or things with shoulder pads, or pleats.
You can go all in or just a little bit in.
A hundred percent.
Think about those bold tones that we spoke about,
really the structural details, the sleeves.
All these fun things; there are so many different ways
to be either inspired by, if you guys are making your own clothes,
or sourcing and curating your shop with beautiful pieces from the 80's.
When you're photographing these items,
I feel like you can even take it a step further,
lean into the 80's.
Maybe your model is wearing really big hair, fun jewellery.
Maybe you can cinch the dresses in at the waist.
- Yes. - Yeah, really style your photos.
So, next we're talking about another really fun trend.
Also, an ode to the 80's.
(Dayna) Hair accessories!
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(Isabella) We're talking about a trend that is very close to my heart –
- or should I say, my hair? - (laughing)
That's right. It's all about hair accessories.
So, what I love about this trend is that this is about having fun, okay?
Last year we talked a lot about maximalism and piling it on
and having fun with colours and textures.
And this is a continuation of that trend.
I want to focus today
on these everyday pieces that can be added to your looks.
- This one's calling my name. - See, you're already drawn to them.
Now this is great.
This is the scrunchie – yes, the scrunchie is back.
What I love about this is that it doubles, yes.
You can rock it as a bracelet, rock it in a ponytail,
whatever it may be.
But, the other fun thing about these accessories
is that you see lots of fun colours and textures.
We've got a corduroy, we've got satin,
we've got embellishments like a bow at the end of a scrunchie.
- Isn't that super cute? - Yeah.
You are rocking barrettes.
Huge, love it!
As a matter of fact, let's add one more,
- because why not! - Okay!
Why not?
So, you just pop it in like so, adds that beautiful line down the side.
But there are lots of different ways
that shoppers and sellers can have fun with this trend.
(Isabella) These items are so cute, so small,
I feel like they would make really great gifts.
(Dayna) Perfect for gifts, yes.
(Isabella) Okay, so if you're a seller
and you're working with hair accessories in your product line,
you might want to incorporate, into your tags and titles,
words like "best friend gift", "gifts for her",
"gifts under £25" if that's relevant.
Thinking about product development,
once you have the right pattern, the right look,
you can kind of experiment with different fabrics, materials.
- Absolutely. - Think about seasons,
think about upcoming occasions.
So, the other great thing about hair accessories
is they make great add-on items,
which can increase your average order value,
which can help customers spend enough to get free delivery.
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Thanks so much for watching, and thanks, Dayna.
Of course!
To learn more about 2020 trends, visit our marketplace insights report
at etsy.me/sellertrends.