BACK.
BACK. SO
BACK. SO WITH JUST ONE HUNDRED DOLLARS AND 90 DAYS FALL, BURKE'S VERY OWN ELAINE KOLODNY
SET OUT TO BUILD A SUCCESSFUL
BUSINESS. IF ANYONE'S GONNA
MAKE IT HAPPEN, IT'S HER. THIS
IS PART OF THE SEASONS
UNDERCOVER BILLIONAIRE AND
ELAINE IS JOINING US LIVE FROM
FALLBROOK THIS MORNING. HEY,
GOOD MORNING. GOOD MORNING.
GOOD MORNING. GOOD MORNING. I'M
SO GLAD TO GET TO SEE YOU. THE
FACT THAT YOU'RE COMING TO US
FROM YOUR RANCH THERE IN
FALLBROOK. WE'LL TALK MORE
ABOUT THAT IN A MOMENT. BUT
LET'S START WITH THE PREMISE OF
WHAT THEY'RE HAVING YOU DO.
THEY WANT A BILLIONAIRE OR
SOMEONE VERY SUCCESSFUL YOU TO
WORK SOME MAGIC RIGHT? WELL,
THE WHOLE IDEA IS TO TRY TO
HELP PEOPLE THAT ARE IN NEED IN
A SMALL TOWN AND WITH NO
RESOURCES NOT JUST THAT I
DIDN'T HAVE ANY RESOURCES BUT
PEOPLE THERE DON'T HAVE ANY
RESOURCES. RIGHT. SO YOU SHOW
UP WITH ABSOLUTELY NOTHING AND
THEN TRY TO GET EVERYBODY TO
KIND OF GO WITH YOU ON YOUR
JOURNEY THAT YOU'RE DESCRIBING
WITHOUT ANY REAL WAY TO BACK IT
UP EMULATES INCLUDING CREDIT.
YEAH. AND IT'S OUT OF THE WILD
TO THINK A HUNDRED DOLLARS CAN
ACTUALLY LEAD TO SUCCESS. BUT
YOU KNOW, IN REAL LIFE YOUR MOM
MADE THIS HAPPEN AND IT WAS NOT
FOR A BIG SHOW. TELL US ABOUT
THAT. WELL, MY MOTHER WAS AN
ORPHAN, YOU KNOW, DURING THE
WAR AND IN ENGLAND THEY PUT A
LOT OF CHILDREN THAT LOST THEIR
PARENTS. SHE CALLS. IT'S FUNNY
HOW SHE SHE CALLS IT BEING
BLITZED BUT ESSENTIALLY, YOU
KNOW, DURING THE WORLD THE
PARENTS WERE, YOU KNOW,
SEPARATED FROM THEIR KIDS AND
THOSE CHILDREN GREW UP IN
ORPHANAGES THAT TOOK CARE OF
THEM. IT'S AN INCREDIBLE WAYS.
MY MOM WAS VERY BLESSED. AND
BUT YOU KNOW, BY THE TIME
THEY'RE 15, 16, THEY HAVE TO GO
ON THEIR WAY AND THEY GIVE THEM
A HUNDRED QUID. AND OFF THEY GO
INTO THE WORLD AND THEY DO FINE
ALL OF THEM BECAUSE THEY'RE
SELF STARTERS. I'M A SELF
STARTER AND ONE HUNDRED DOLLARS
IS A LOT OF MONEY. IT'S A LOT
OF MONEY IN MOST PLACES IN THE
WORLD. AND YOUR NOODLE IS VERY
IMPORTANT. IT WORKS YOUR NOODLE
OR GOT NOODLE. SO YOU DON'T FOR
A LOT OF PEOPLE HERE THAT YOU
SAY THAT ONE HUNDRED DOLLARS IS
A LOT YOU CAN DO A LOT WITH IT.
PEOPLE WISH THEY HAD THAT
RIGHT. TELL US WHAT PEOPLE NEED
TO KIND OF KEEP IN MIND AND THE
MESSAGE THAT YOU'RE SHARING IN
THE SHOW. I MEAN WHAT ARE YOU
TEACHING PEOPLE TO STILL BE
ABLE TO LIFT THEM UP THAT WAY?
I'M TRYING. I'M LEARNING HOW TO
TEACH PEOPLE. I'M I'M KIND OF
USUALLY WITH MY HEAD DOWN AHEAD
OF THE PACK RUNNING STRAIGHT.
BUT I'VE LEARNED THROUGH THIS
SHOW AND I MEAN IT JUST THROUGH
THE SHOW THAT YOU HAVE TO HOLE
UP THE BACK OF THE PACK AND
THAT'S IMPORTANT. YOU KNOW, THE
DELTA IS VERY IMPORTANT. THE
OMEGA IS VERY IMPORTANT HOLDING
UP THE BACK OF THE PACK. I'M
TRYING TO INSPIRE PEOPLE TO DO
THINGS ON THEIR OWN THEIR OWN
BRAIN AND THEIR OWN INSPIRATION
AND THEIR OWN IDEA. TAKE IT
FORWARD. YOU CAN GET PEOPLE TO
JOIN YOU IF YOU BELIEVE IN WHAT
YOU'RE DOING. IF YOU HAVE AN
IDEA THAT STOOD, TAKE IT AND
RUN WITH IT, TAKE IT AND RUN
WITH IT BECAUSE IDEAS ARE FAR
MORE RARE THAN MONEY. I MEAN
REALLY THEY ARE ENTREPRENEURS
ARE SO MUCH MORE RARE THAN
MONEY. IT'S IT'S IMPORTANT THAT
YOU REALIZE THE EXISTENTIAL
VALUE OF BEING CREATIVE. IT'S
LIKE NOTHING ELSE. YOU CAN BE
HANDED MILLIONS AND MILLIONS OF
DOLLARS COULD BE YOU KNOW, SOME
PEOPLE HAVE IT MORE MONEY THAN
THAN COUNTRIES. IT DOESN'T
MATTER IF YOU DON'T KNOW HOW TO
MAKE MORE OUT OF IT OR KEEP IT
WHAT POINT? WHAT'S THE POINT?
THAT'S A BIG THING TO HEAR
THIS. I MEAN TO SAY AN IDEA IS
SO MUCH MORE VALUABLE AND YOU
KNOW, YOU ARE PROOF OF THIS.
YOU HAVE THIS SUCCESSFUL DESIGN
COMPANY REAL ESTATE DEVELOPER
AND NOW THERE'S GREAT FARM TO
TABLE FARM IN FORT BRAGG WHICH
IS AMAZING. WHAT ARE YOU UP TO
NOW? OTHER THAN OBVIOUSLY THIS
SHOW? WELL, ONE OF THE MOST
INCREDIBLE LIKE LUCKY KISSES ON
THE HEAD FROM GOD WAS GOING TO
FRESNO BECAUSE FRESNO IS
AMERICA'S FOOD BASKET. WE
REALLY BELIEVE IN FRESNO THAT
WITHOUT IT AMERICA WOULDN'T
HAVE A LOT OF THE FRUIT AND
NUTS AND VEGETABLES THAT IT
HAS. THAT'S ALL COMES FROM
WHAT'S CALLED THE CENTRAL
VALLEY. THERE ARE NUMBERS THAT
SAY 80 PERCENT ACROSS THE U.S.
ESPECIALLY FOR ALMONDS AND
STONE FRUIT. SO WITHOUT FRESNO
WE DON'T EAT THE WAY THAT WE
EAT ACROSS THE UNITED STATES.
AND I LEARNED AND I GLEANED I
SHOULDN'T SAY I KNOW FOR SURE
BUT I CAN TELL YOU I'M NOT TOO
FAR OFF. PEOPLE THAT EAT FRESH
FARM TO TABLE ARE EITHER VERY
POOR OR VERY RICH. THE MIDDLE
CLASS DOESN'T GET THEIR HANDS
ON IT. IT'S A FARMER'S MARKET
DELICACY OR IT'S HIGH END
RESTAURANT DELICACY FOR
SOMETHING TO BE PULLED OUT OF
THE GROUND AND PUT ONTO YOUR
PLATE. RIGHT. OR THE FARMER.
YOU'RE THE PERSON THAT'S
PULLING OUT OF THE GROUND AND
EATING IT. WE NEED TO FILL THE
MIDDLE CLASS WITH FRESH FOOD.
THAT'S AWESOME. I LOVE HEARING
THIS AND YOU KNOW RIGHT NOW YOU
HAVE YOUR HANDS IN SO MANY
DIFFERENT TYPES OF BUSINESSES.
I MEAN YOU DID ALL THIS HAPPEN?
HOW DID YOU GO FROM DESIGN TO
THIS TO FAR ME? I MEAN NOW THIS
SHOW. WELL, I REALLY TOOK ON
FARMING DURING THE PANDEMIC. I
MEAN IT FIRST STARTED I WAS AT
THE RANCH. WE WERE STARTING THE
FARM AND I STARTED SENDING FOOD
TO LOS ANGELES TO ALL MY VERY,
VERY WEALTHY FRIENDS VERY, VERY
HAPPY HOME FRIENDS THAT WERE
USED TO GOING TO THEIR FAVORITE
RESTAURANTS AND HAVING THEIR
CHEFS COOKED FOR THEM. AND IT
WAS IT STARTED OUT REALLY JUST
AS BEING NICE TO MY FRIENDS,
YOU KNOW, LIKE SOME OF MY
VEGETABLES. BUT IT TURNED INTO
A MOVEMENT. AND THEN WHEN I
WOUND UP IN FRESNO I WAS I
COULD BE IN A BETTER PLACE TO
DO THIS. SO NOW I'M LIKE ALL
HANDS ON DECK TO HELP SMALL
FARMING LIKE THIS IS MY. TO
CREATE A SUPPLY LINE FOR SMALL
FARMING. WE NEED TO DO THAT. WE
NEED TO. I DON'T GET TO WALK IT
THERE. WE NEED TO GET IT OUT OF
WHERE IT GROWS AND INTO THE
KITCHENS OF EVERYONE. OK. AND
BEFORE WE WRAP HERE, ELAINE,
YOU KNOW FOR OBVIOUSLY THAT
PREMISE OF THE UNDERCOVER
BILLIONAIRE YOU HAVE THAT
HUNDRED DOLLARS AND 90 DAYS TO
TRY TO MAKE GROW. IF SOMEONE
HAS A HUNDRED DOLLARS RIGHT NOW
,ANY ADVICE YOU CAN GIVE THEM
ON WHAT THEY SHOULD DO WITH IT
?FIND SOMEONE ELSE WHO SHARES
YOUR VISION AND MAKE SURE THEY
HAVE ONE HUNDRED DOLLARS. SO
OK, JUST ALL YOU HAVE TO ASK
FOR IS AN EVEN EXCHANGE THAT
YOU CAN GET HUNDREDS OF PEOPLE
TO COME WITH YOU IF YOU CAN GET
AN EVEN EXCHANGE. AND IF
THEY'RE 200 DOLLARS. GREAT. YOU
CAN WORK A LITTLE HARDER. THAT
MAKES IT EVEN. IT DOESN'T. IT'S
ALL ABOUT PUTTING YOUR FEET
NEXT TO SOMEONE ELSE'S AND
TYING A ROPE AROUND. IT'S ALL
ABOUT THAT. WE WORK SO MUCH
BETTER TOGETHER AS A COMMUNITY
L.A. AND THAT'S AWESOME. THANK