One of the products I'll show you today costs $1.95 but sells for as much as
$14.99. You don't have to be a math whiz to recognize what a great markup that is.
Do you want to know more about this product? Then stick around for today's
show – it's gonna be electrifying.
Hi world, how's it going it's mark from Oberlo. Here we are with another episode of Show and Sell – your chance to see which
dropshipping products are selling fast. Every week I share tips for how you can sell
these products in your own ecommerce store. Hit subscribe if you want more
product recommendations and marketing advice next week, the week after that... and,
you get it. Today we are diving into the consumer electronics niche. We'll begin
by looking at 5 consumer electronics products that dropshippers have been
selling well recently. After that we'll talk about why these items are worth
selling. This has a lot to do with profit margins, so we'll talk about how you can
make more money per sale with smart pricing. Then we'll discuss how to get
those sales with niche-specific tips for store design and customer service.
Finally, we'll tell you when you can get those sales – we'll share a marketing
calendar to help you plan your marketing campaigns in 2019. If you're thinking
about jump-starting your dropshipping business, products from this niche could
be just what you're looking for. Even if you're already selling consumer
electronics, then stick around for the marketing tips we have for you today.
They're all about helping you get sales. Ready to find a winning product? Let's
get going! Welcome to the Consumer Electronics category on Oberlo. You can
find it in the Product Search section of the app. Right over there; just click the
More Categories tab. Products in this category include eye-catching gadgets,
smartphone accessories, smartwatches, gaming goods, VR devices, e-cigarettes,
some audio and video items for the home... If it uses Bluetooth, batteries or is
powered by a socket in the wall, you'll find it here. There are hundreds of pages
of products to browse in this category. Finding electronics with big dropshipping
potential may seem daunting at first. So I went ahead and selected five
examples for you. All of these items are selling well for other dropshippers.
Let's start with this digital TV antenna amplifier. When it comes to showing high
dropshipping potential, this antenna is sending all the right signals. Oberlo Verified
supplier: check. ePacket shipping: check. Price below $5: check. And
check out the orders count: over 750 in the last 30 days. Next up we have a
highly practical product. This rather minimalist looking portable USB charger
it is fitted with a convenient strap your customers can fix onto their
keychain so they'll never run out of juice when they're on the go. The third
recommendation on our list is this Bluetooth jack. Customers can use it to
connect audio from one device to the speakers in their vehicle. And it sounds
like people who purchase this product love it.
Two and a half thousand customers gave this jack an average rating of 4.8
out of 5. This mini LED projector is next on our
list. This kind of projector is much cheaper and much smaller than a
traditional projector, which is good news for dropshippers. It means these little
projectors are eligible for ePacket shipping. At $30 in cost, this projector
is well suited to dropshippers looking for a big-ticket product for their
online store. But don't let the larger cost turn you off. It's order count is
high, and so is its customer rating, as we can see here. Now you probably didn't see
this last product coming: it's the covert camcorder! What's that? Well, it looks like
a simple socket adapter but in reality it's a hidden camera. Very crafty and
perfect for customers desperate to catch a glimpse of Santa
coming down the chimney at Christmas. Now we've arrived at the part of today's
video where I should tell you why consumer electronics like these appeal
to dropshippers. It's to do with markups and margins. You see, customers are
willing to pay quite a bit to get their hands on these products. With the
following example we're talking about a markup of seven times the cost of the
item. I'm referring of course to the Bluetooth car jack. It can cost you $1.95
to source it from the supplier, yet we know that dropshippers are selling it
for around $14.99 in their online stores. This kind of markup gives you plenty of
financial wiggle room for shipping costs and any potential ad spend without
hurting your profit margins. And it's not just the car jack that customers spend
big on. Well, relatively big. The Oberlo Suggested Price feature tells you what
prices other businesses in your industry are setting for these products. We can
see that dropshippers can make bank on similar products like the antenna
amplifier, which costs $3.40 but can sell
for almost 20 bucks. You do not have to follow this suggestion from Oberlo, you
can choose to undercut your competition to try and attract more interest. You
can even go above the suggested price if you're confident in the knowledge that
customers aren't afraid of splashing out on their electronics purchases. Whatever
prices you set you need to follow a few simple tips for the best chance of
making sales with consumer electronics. To begin, get your store in order! Shopify
has a free store theme it recommends to anyone selling consumer electronics. The
theme is called Supply. This Shopify theme features a responsive layout,
sidebar filtering, a slideshow, social networking icons, a newsletter
subscription form, cross browser compatibility, and a clean design. There
is a link to the Supply theme in the description below. If you're starting out
in dropshipping then we recommend the Supply theme because it is free and it
won't eat into your budget. Once you have a store, it's time to turn your attention
to customer service. Now we're dealing with electronics, which
come with a high level of technical complexity as well as a range of options
and alternatives on the market. This means customers and end users may need
help figuring things out. Make sure you're equipped to handle customer
service inquiries and turn questions into sales. Here's a popular Shopify app
to help support your customer service and engagement efforts. It's called Tidio.
Tidio is free and it uniquely merges live chat bots and marketing automation
to meet the expectations of the most demanding customer. Research shows that
live chat can boost sales by as much as 40%. Next time your customer faces an
issue, they are more likely to come back to you instead of trying their hand with one
of your competitors or searching online for an answer.
You can also preempt customer queries with well-crafted search engine
optimized FAQ questions. We recommend this for two reasons: first, an FAQ page
assists your customers, which is always good for business; and second, it boosts
search engine optimization, meaning it's easier for potential customers to find
you online when they go searching for the kind of products you sell. When it
comes to building your FAQs, I have another app suggestion to help make life
easier. This app is free and it's called HelpCenter.
With HelpCenter you can create an easy to navigate and searchable FAQ page.
The app also allows your customers to submit
questions they can't find the answers to. This helps you understand your customers
and their needs better. Finally, the app designs your FAQ section in a way that
gives your store a solid and professional appearance. A professional
set of FAQs can lead to fewer crossed wires for your customers and help
you generate more sales. All right, are you thinking of selling consumer
electronics online? If you are, then you should follow my next tip all the way to
the Oberlo blog, where I have created a sales calendar just for you. It marks the
points in the year when you should ramp up your marketing. It includes the
biggest times of the year such as the holidays between Black Friday and
Christmas, as well as a period that you might not associate with electronics
sales. Follow the link in the description below to access the calendar. Do you have
any questions about the Oberlo pricing feature? What niche would you like us to
look at next? Ask away in the comments! I read them all and I will reply to you
myself. Thanks for joining me today. Hit subscribe, and until next time:
learn often, market better, and sell more.