Should you outsource your marketing campaigns this is a big question that a
lot of people ask when they start their agency and we're gonna cover it in
today's video so stay tuned here we go
alright welcome back everybody and thank you for joining me if you're a regular
follower then you probably have noticed there's a little bit different setup
here than what we normally have well that's because we've actually moved into
our brand new agency and cereal entrepreneur brand office so we are
super excited we're gonna have a video coming later probably this month maybe
next month showing you a little bit about the office and why we decided to
get it some of the things that we added to the office so that way it functions
not only as an agency but also kind of works as a production I guess office as
well so we're really excited to show you that but let's get further into this
video and talk about why you should be outsourcing or you shouldn't be
outsourcing your campaigns oh really quick before we get started make sure to
hit that subscribe button in the notification Mel in the bottom right
hand corner if you're interested in seeing any more training content for
starting a marketing agency or if you're just interested in learning more about
digital marketing oh and one more thing before we get into the training make
sure you stay tuned to the end where we'll give you a free $50 credit you'll
get your first $50 free when it comes down to hiring your first BA so make
sure you stay tuned to the end we'll give you that credit so the big question
is should you outsource your marketing campaigns or maybe you should just
outsource specific work well let's go ahead and talk about that first and
foremost let's talk about some of the pros to outsourcing one of the coolest
things about outsourcing first and foremost is that you don't always have
to set up new systems and processes or that person that you're outsourcing to a
lot of the time they'll already have a process in place let's say to edit a
video right they already know how they want to do that so really you just have
to give them minor instructions on what you want done to the video as you guys
begin to build your agency you'll start to learn more and more how much internal
operations and processes and workflows are important to your business because
really that probably one of the biggest things I
think a lot of agency owners kind of overlook and it's one of the biggest
things that help you become more efficient and really produce really
effective campaigns right so the less processes and systems you have to build
the better another cool thing is let's say you wanted to hire an SEO manager
well the great thing is the SEO manager probably has already paid for a lot of
the tools and online software that they will have to use to do their job meaning
you won't actually have to purchase those tools and software so it saves on
you know software costs and there's several other pros but if you want to
see more of the pros you can actually go over to the blog article which will be
right below in the description and go check those out there now some of the
cons to outsourcing because yes there are some cons is let's start with the
fact that you lose a little bit of control right if they're a contractor if
you're outsourcing to a person you can't necessarily tell them when and where
they have to be working right because they work for themselves so you do lose
a little bit of control also they usually have their own against
software's or systems and processes in place that you can't necessarily change
you can maybe ask them to help adjust but ultimately it's their decision so
you do lose that control factor that you have when you bring everything in
internally another big thing is you could potentially hire the wrong person
or the wrong firm or the wrong software to outsource to right I'm sure a lot of
you have had somebody that was a VA that didn't end up working out for you if
you've had a VA that hasn't worked out for you right what type of VA you tried
to hire below and why it didn't work out we can respond with something to help
you really do a better job next time of hiring a person that's going to be more
qualified and then finally the third thing is if you're hiring a third party
or a contractor they're not going to be as passionate about that project as you
would write you have more of a connection to that project because it's
your client it's not really their client so they don't care as much right so
there is obviously some good to outsourcing but there's definitely going
to be some downside as well that you'll have to mediate so I would like for you
guys to tell me about your first hire in the comments below what was your
experience like did it work out did it end up with you having to fire them did
you have to replace them what actually happened with that
screams and why do you think if you had a firearm why do you think you had to
get rid of them if it worked well what you know what about that experience
actually made it workouts where you keep continually working with that person so
let's talk about some things that you should potentially be outsourcing
because a lot of people like Will Jordan I don't really know what to outsource or
when to outsource we'll talk about when in a minute but as far as what you
should outsource it's pretty much everything you can outsource any aspect
of your business and that's why this is so cool and in my opinion especially
when you're first starting you should try to outsource as much as possible why
because it's gonna take a lot of that extra effort and work off of your plate
leaving you to be able to focus on the growth of your business right which is
way more important than trying to write social media posts so that leads me to
the next point which a great person or a great role to hire for is for writing
you can look at copywriting blog writing social media post writing sales page
writing website copywriting there's all kinds of different versions of writing
that you can hire for and writing takes a lot of time and if you're not great at
it then you probably shouldn't be writing anyways like me personally I
like writing I'm not the greatest writer so I hire people who are great at it and
enjoy doing it which means I don't have to write blog posts social media posts
website copy and I can go out and find more clients for my agency web
development or what design right this is a huge thing because not a lot of you
are actual web developers meaning you don't know html5 you don't know
JavaScript and that is you know that skill alone probably takes years and
years to really master so most of you who are joining this SMMA you know
journey or if you're starting your own agency I really strongly recommend
against you not developing websites what you would actually do is plan what the
website would look like plan some of the SEO for the website but that's it from
there you're gonna pass it on to the designer and the developer and let them
kind of do their thing obviously editing and graphic design so things like video
editing or image editing those are things that you definitely want to
outsource maybe you need to do video for a client or something like that that
would be video production so what we're doing is we're potentially hiring a
local videographer they give us a deal on the right and then we up charge to
our client that rate that we need to charge basically to make money basically
to be profitable for that video production job
so we don't spend too much more time on this section you can outsource things
like SEO PPC email marketing what else do we have over here on my list data and
analytics social media management ad campaigns all of those can be outsourced
as well if you want some more information on each one of those
sections you can actually again go over to that blog article which will be left
right in the description and we have tons more information there for you and
PS make sure that if you want to learn a little bit more about outsourcing that
you check out this video up here in the top right hand corner of the video this
is all about outsourcing how to build an agency that's $10,000 plus per month and
your outsourcing at the same time plus it's a partnership with free up that we
did with them we have a really great relationship with Nathan Hirsch who was
the owner of free up and we'd love for him to be able to tell you guys about
his experience with outsourcing and he has a ton of it so make sure to check
out that video all right so now let's talk about some of the time constraints
and when you should start outsourcing guys the simple answer to this question
is as soon as you get your first client you should already actually have an
outsourcing plan in place meaning before you even get the first check from that
client you should have already done a little bit of research on what services
you're going to need to provide and then go try and find some freelancers that
you can line up to get going as soon as you get paid by that client so in short
get them as soon as you can like do not wait do not try to manage everything by
yourself because again it does not allow you as the business owner to focus on
growing revenue and that is the most important thing in the beginning is
trying to get in as much revenue as you can so you can build a solid internal
team start building out internal processes and operations and then really
again scale that business up to six figures or more so I'm gonna run through
some really quick time constraints basically how long it would take you to
do a specific job I'm not going to go through all of them if you want to see
all of them you can go and actually check that out at the blog article on
our site again in the description but we'll go through a few of these really
quickly so let's look at writing DIY if you wanted to do it yourself could take
anywhere from five upwards of twenty hours depending on the project that
you're working on but to outsource that same project would probably take you
anywhere from three to ten hours so what are you gaining you're gaining another
10 hours potentially if it reaches that high point to do a little bit more work
whether that be landing more clients or building more
proposals or working on an internal process that you need to get done so
that way your writers and your managers of social media can do their job
properly right all of these things are what are great about getting that time
back and the only way to get that time back is through outsourcing all right so
web design web design could easily take upwards of five to ten even 15 hours if
you're the one doing all of the work just the colors and the images and the
font style and the spacing that can take ten to fifteen hours right or you can
hire a designer and they're gonna be able to finish that same job probably in
about three to ten hours right so you guys can see where the delineation comes
from where it becomes difficult for you to be able to manage your business but
also get all of the work done at the same time to scale your business and
then complete the operations or the day-to-day work right you cannot do both
at the same time that's why this is so important so again I'm not going to go
through all of the different services and the comparisons of how long each one
will take but again if you want to see more all you got to do is click that
link in the description so some questions that you should ask yourself
about outsourcing and building that external team so the first question is
what can you afford can you pay the hourly rate that they're wanting or the
salary if you're trying to bring someone internally that they require and that's
why it's important again I mentioned earlier that you should do a pre
planning session to figure out okay how much is this outsourced are gonna cost
what job or tasks are they going to perform what do I need to charge my
client or at least for that service what do I need to charge my client to be able
to be profitable right so it's important to do that step before you ever land
that first client or before you really even set up your pricing packages you
need to understand how much it's going to cost you to do jobs right and so
that's one of the best ways to do it so you have to understand can you afford it
next is do you have the infrastructure and this is something that we learned a
lot about over the last year because we probably spent about $60,000 on building
a lot of our internal infrastructure so what do I mean by internal
infrastructure right what I'm talking about is called SOPs which stands for
standard operating procedures or workflows right and this is what the
people on your team follow to complete a job so let's say I need a blog article
done well if a blog article needs to be created we have to write there
but we also have to do SEO research for keywords we have to understand the
linking strategy we have to understand graphics and images maybe there's a
video right so how do we get all of these things done where it's done in an
orderly fashion but also in an effective time right that's where these processes
come up so step one is plan for the blog create keywords right step two is write
the blog or write the outline for the blog step three is get the outline
approved set borås get the actual blog written right so you have all of these
steps lined up so that way people know exactly what they're doing and they're
not just sitting around twiddling their thumbs but you can ask anybody who runs
a successful seven figure eight figure nine figure business they will tell you
operations and internal processes is more important than trying to go out
there and land clients determine your pricing figure out your freakin logo or
your name of your company all of that stuff is nothing compared to internal
operations and what it can do for your agency so spend a lot of time there and
then finally you should ask what are your strengths and what are your
weaknesses and be brutally honest with yourself if you can't write that's okay
you don't need to be a great writer you don't have to be great at everything so
find what you are good at and focus on those things all right then let people
who are great at writing books on the writing tasks sorry it's common sense
but it needs to be said because a lot of people will still try to take on that
job even though they're not the most qualified for the job just so they can
try to save a little bit of money in the end it will make you more money and save
you more money to let the experts do it themselves
so should you outsource your marketing campaigns I'm pretty sure it's clear by
now that yes you guys should all be outsourcing as much as you possibly can
and the thing is I think a lot of people get caught up in the mentality that they
have to be the ones performing every single aspect of the job because their
clients will get upset if they're not the ones managing it or they won't trust
them as in reality the clients don't care if you're making them money they
don't care who's managing the campaign's or who's involved right they just want
to make money off of the marketing money that they're paying you so find a way to
get results don't worry about trying to you know disguise or hide everybody on
your team be transparent about it tell them yes I have a team of ten people who
work for me I have writers and video people and audio people just whatever
you have to tell but don't try to hide it from them and
don't make it seem like it's some sketchy service out in the middle of
nowhere just be completely transparent yes they're my team they work for me
I'm the business owner obviously just like you I can't be tied down in all of
the day-to-day operations of getting my business going right I have to scale to
and that's how we do that so understand as the entrepreneur
consider yourself and you are because you're the owner consider yourself a CEO
do you think the CEO is down working on the assembly line no they have people
doing that right so they don't spend their time there because it isn't
beneficial financially for them to kind of think of it like that
so that is all you need to know about whether you should outsource your
marketing campaigns or not now as I mentioned in the beginning of the video
we're gonna give you a free $50 credit for your first outsourcing job you can
either use this coupon right here or go write in the description below and we
will have a link right there next to something called free up and you can get
your free $50 credit there but that is it for today's video guys make sure you
go back through this video and check out the other videos that I recommended as
well as leaving comments below about your outsourcing experiences but that is
it for this one I will see you guys on the next one until then cereal entrepreneur
out bye guys
you