Today is an exciting day I'm launching a new product
and I'm doing it at the Dyson Demo store
opposite the famous Paris Garnier Opera House.
So, would you like to come into a Dyson store with me?
Here we go
And here we have the store, where we invite you to one near you
in whichever country you are,
and you can come and try out all of our technology
and see it demonstrated.
So let's get started
Thank you, merci beaucoup Monsieur
Delightful staff here at Dyson.
And this is our, we pioneered this new format of vacuum cleaner
it's battery powered with our high-speed digital motor
which is very efficient and reduces the size.
And I'm just going to get in the way of our robot
there we are, and vacuum up.
So it's very light and very powerful.
And this is our robot which navigates by vision system
it has a camera, a 360-degree camera
and it interprets the picture and knows where it's going and where it's been.
And it too has our high-speed digital motor.
Come across here to our lighting.
We have LEDs, are you having a good demonstration? C'est bien sir? Oui?
The LEDs are cooled by copper heat pipes which extract the heat from
the LED, so we guarantee the light quality and the bulb for at least 60 years.
Hair has become an obsession of ours,
we developed a tiny high-speed digital motor
which enabled us to put the motor inside the handle
so it's quieter, more powerful and faster drying.
[speaking french]
And here we have our Dyson Airwrap™ Styler,
which uses the Coanda technology to wrap the hair and
produce various interesting styles.
I can give a demonstration here if you
come and look at this, switch it on and that's the Coanda effect
wrapping the hair around the barrel so you can slip it off very easily.
And we have a heater
you can have a heater, a cooler a purifier getting rid of dust particles,
bacteria in your home, all in one machine.
And we even do humidification as well here.
But now we're getting to what I'm going to introduce to you today.
Here's the product, I'm not going to show it to you yet
it's under there I'm not going to show it to you.
Now, at Dyson we've spent years, six to eight years examining hair science
discovering what damages hair and what makes hair glossy
and what makes a better style.
And one of the most important things about hair is
the damage that you can get on hair
and we've not only studied in our laboratories, but we've gone around the world.
We've set up laboratories in our demo stores we examine people's hair.
Now, everybody has different hair and these are the sort of basic types of hair,
you have straight hair here, you have slightly curly, hair you have very curly hair
and you have extremely curly or even kinky hair.
And we subdivided each of those types of hair.
Now, there we are, those are the types of hair.
Now, this is one of my hairs, which they took off me
and examined and you'll see that over on the left,
is near the root you'll see that it's pretty well undamaged
that's in the middle again, pretty well undamaged
and at the end it's also pretty well undamaged
and I've only ever used a Dyson supersonic™ hair dryer on my hair
I've never used extreme heat.
But if I show you the next slide over on the left there,
this is a slide of a beauty editor I won't name her, but I think this is a pretty
normal sort of thing you'd see, so over on the left there's a bit of damage
near the root. In the middle, there's starting to be a lot of damage and at the end
it's pretty well, it's terrible.
And that's all mostly caused by heat and
the product I'm going to show you today overcomes this problem.
This is the new Dyson Corrale™ hair straightener.
You can see a nice picture over there.
It styles your hair without extreme heat,
it gives you a wonderful style and the copper plates flex around the hair.
So you end up with a glossy undamaged hair perfectly styled.
So the secret of these copper plates here, which wrap around the tress
forming a nice oval for the tress.
Now, I'll just demonstrate, Sam's going to hand me an already heated set.
So I'm going to show you how it works,
it clamps and you pull it down.
I've got even tension down the tress
and I'm not overheating it.
In fact I'm using far less heat than flat plate hair irons.
So there you are, it's a lovely tress but even tension applied and evenly heated.
Thank you
Now I'm just going to show you, I hope you can see this clearly,
the one on the Left it's flat hair irons at about 200 degrees
and on the right is the Dyson Corrale™ hair straightener
at about 165 degrees. And you can see that
the one on the left has splayed the hair out
so it's only really gripping the hairs in the centre,
and tension is extremely important.
Tension and heat are the way that you straighten hair
and style hair.
Now that's achieved because these are the solid plates up here,
and you'll see they're squashing the hair in the centre
making it quite flat but the hairs at the edge are not being tensioned
they're not being heated they're not being squeezed.
Whereas with the Dyson with the flexing plates
its corralling it in the centre very nicely giving it a lovely oval shape.
And the same happens when you when you look at the heat,
exactly the same effect happens
you're squashing and in fact overheating the tress in the center there,
whereas there's bits being missed around the edge as its splays out.
But with the Dyson they're corralled into a nice oval and it doesn't get too
hot because the centre core cools the outside hairs.
So with the Dyson, the hair never reaches the temperature
about 20 degrees below the temperature you've set it at.
So the hair is always 20 degrees lower than the plate temperature.
So that's how it works and I'm now going over to Sandra who's developed this
wonderful rig which shows how tensioning occurs and tension is
critical to achieving straight hair so over to you Sandra.
Thank you James
What you see here is a test rig which we've developed during our research and
development labs. Analysing the tension was really important during the
development of Dyson Corrale™ hair straightener.
It was really important to understand how the
level of control added to styling means you can style the hair with less heat.
What you can see here we have 10 load cells which are measuring the amount of
pressure that we're adding on this natural straight hair.
So what we're going to do I'm going to start by showing a competitor.
Conventional straighteners have solid plates, our testing has shown that solid plates are not able
to control the hair, which means that users need to use more heat
in order to style the hair.
So you're going to see on the graph there when I'm
applying the heat and when I'm applying the tension, the tension and
compression are very unevenly distributed you can see that there are
some large peaks of tension but some areas of the hair tress are under very
low amount of tension. What this means is that the tension, the pressure and the heat
are unevenly applied to the hair which means that not all the hair is being
styled at the same degree. What the user would do to compensate for that they
would just apply more passes on the same section which means that they will
be applying more heat to their hair and damaging their hair. I'm going to show
you next our Dyson Corrale™ hair straightener.
The Dyson Corrale™ hair straightener as James explained
has flexing plates that shape and gather hair.
So when we're going to do our pass you will
see that the Dyson Corrale™ hair straightener applies even tension across the width of this hair
section that we're styling. What this means is that all the tension and the
heat are being applied consistently and evenly across the hair section none of
the hair strands are escaping the plates which means that the styling is done
more efficiently and we're obtaining a more aligned and even style.
This means that you're able to achieve great style with less heat and less heat damage.
Thank you Sandra, it's very clever, you've very clearly explained
the importance of even tension in straightening hair.
And here you see a robotic test rig which will make sure that
you can do exactly the same operation time after time after time.
You'll notice on the left here, the flat hair irons are actually overheating
and causing the oils to gas off
and you can see how the tress splays leaving hairs untensioned
and in fact unheated.
Whereas the Dyson Corrale™ hair straightener on the right
has gathered all the hair giving even tension across the tress
and a wonderful looking style so if we could repeat that once more,
with the heat map you'll see the same thing occurring
overheating to part of the tress under heating to the hairs at the sides.
Whereas the Dyson on the right has given an even heat and not excessive heat so
that we've just shown you two things the importance of tension and the importance
of not overheating.
The secret are these copper plates, see if I can show them to you,
you can see them flexing here.
These are precision made and
I'll show you how they're made in a moment,
but that's the key to it all those can flex
beautifully and encapsulate the hair.
And here they are in action on some hair
there you are you see them flexing, flexing and you see the wonderful style
and the neat tress that she's able to obtain coming down the tress.
And here you can see the technology the heaters below the copper plates then the heaters
then the thermal cut-out and then an insulator and then the circuit board.
And this is how the plates are made they're machined first and then they're wire
eroded in chemical and then they're dipped in a coating material to coat
them so that they're utterly durable.
And these are some examples of our development
from the right to the left.
Now, Henry did a very interesting rig
which he's going to show you, for testing the durability of the coating on the
copper plates.
Thank you James, so we do a lot of crazy things at Dyson
we develop very high-tech test methods and then we develop some slightly wackier ones.
This is definitely one of the wackier ones to test out plate coatings.
So you can see here that we've got a coated plate, an example there.
Then, it turned out that a record player turns around about the same speed as if
you were straightening your hair so it's a good way to test out coating robustness.
Thank You Henry, that's great.
Now heat control is very important,
We have intelligent heat control the chip sends a message and receives a
signal back one hundred times a second to each of the two plates.
So the plates don't get too hot and remain at the right temperature. Now in addition to
physical damage and making the hair rough so that it doesn't reflect light,
heat also damages colour. Now applying colour is very expensive and it
takes a long time and you'll see there's the original over on the left, by the
time you've applied 150 degrees or 200 degrees, 300 fahrenheit, 400 fahrenheit
you've changed the color dramatically. Color is also a form of damage these are
the batteries inside we pioneered battery technology in vacuum cleaners
and given extreme power to them and we've now done the same with with our straighteners.
The Dyson Corrale™ hair straightener
and we've been developing battery technology for
the last seven or eight years, so we're rather experts in batteries they're a very
important area for us. Now the importance of a battery operated with no no cord
you see there's no cord, is that you can do your hair in the car as long as
you're not driving. You can do it at work, you can do it in the washroom, you can do
it before you go out to a restaurant, you can top up at any time and you can
travel with them, they've got a little plug you pull out for air travel,
so you can have the perfect style for any occasion at any time and indeed
you can go around the home any position in the home you don't have to sit on the
floor in front of a mirror because there's a socket there.
So you've got total flexibility. Now we've tested the product to extreme we squashed it, we've
sat on it, we've dropped it from higher heights, we've tested the buttons there
it is being dropped onto a concrete floor. This is a high-speed test to
test the durability of the plates, so it's thoroughly thoroughly tested.
We now want to show the the Dyson Corrale™ hair straightener being used on real
people's hair so we're going to bring in Jen Atkin from the LA store central city,
LA store. Over to you now Jen.
Thank you James
Hello everyone, I'm so honoured to be with
you this early early early morning in the Los Angeles Dyson demo store.
My name is Jen Atkin I'm a celebrity hair dresser,
entrepreneur and tech junky.
I'm also lucky enough to have been a global styling ambassador for Dyson
for over 4 years now and today is my
birthday and I wouldn't want to be anywhere but here.
So it goes without saying I am a huge Dyson fan.
Having been a part of the development process for the Dyson airwrap™ Styler
and the Dyson Supersonic™ hair dryer, it's such a pleasure to
finally be able to show you the revolutionary Dyson Corrale™ hair straightener.
I've worked alongside the Dyson engineers as they research and develop technology
and hair care over the years.
And it's that incredible technology that makes it so that
we can create all styles and looks for every hair type.
Ok enough talk let's see it in action.
This is my model Ashley, so now conventional straighteners
make it really hard to get a soft beautiful and bouncy curl.
One of my favourite things is the flexible plates make it so the hair
doesn't snag or catch as you glide the iron through the hair.
So you can achieve the same bouncy styles as a conventional straightener
but without the extreme heat.
And the Dyson corrale™ hair straightener is so so easy to use and super versatile.
So you can get the same styles and looks for all hair types
but without the extreme heat damage.
It's so so pretty, thank you.
My next model Taylor, has coily hair,
and we're gonna take it too straight and just before we blew her hair out using
the Wide-toothed comb attachment
and if you haven't tried it yet, I highly suggest giving it a go.
It glides through the hair has no sharp
edges so it allows you to stretch and smooth curls and coils.
And to straighten hair,
you need three things; control, tension and heat.
Conventional straighteners have solid plates
which are unable to deliver enough control and tension
so they up the temperature.
But because the Dyson Corrale™ hair straightener has flexing plates,
we've enhanced control and tension which allows us to be less reliant on heat.
And you have three temperature settings there's 330 degree, 365 and 410
degree Fahrenheit. So now with the Dyson Corrale™ hair straightener
you don't always need to use the highest heat
for coarser hair types, and the flexing plates allow you to achieve a
strong style with less heat it.
It also measures the temperature up to a hundred time per second.
Look at that gorgeous glossy straight smooth hair, it looks so good.
Thank you.
So it's going to give you 50% less damage than other conventional straight irons.
Alright, so next up we have Laura and I'm so excited to show
you a very popular look here in Southern California, the beach wave.
What's so great about the flexible plates is that it doesn't leave that annoying
indentation on the hair that you get with other flat irons.
My favourite feature is that it's cordless so now you can literally do your hair anywhere.
I've been able to get about 35 to 45 minutes battery life depending on the style of
the hair and the hair type that I'm working with.
And the great thing is you can also use it while it's charging and plugged in.
So I'm taking about two inch wide sections but you can play around with your own hair to see
what works best for you and another one of my tips is I like to charge
the Dyson Corrale™ hair straightener
on my charging dock so that I have plenty of battery life
with every client I'm working with.
Such great waves.Thank You Laura.
So Dyson really really listens to the needs of consumers and stylists globally.
To get your hands on the Dyson Corrale™ hair straightener
head to your nearest Dyson demo store or
check out Dyson.com for more information.
If you have questions for James or for myself,
head over to @Dyson hair's Instagram stories.
Thank you guys for tuning in today.