6 Ideas to Maximize Sales This Holiday Season Script
The average consumer spends $1,200 during the holidays.
So why not encourage people to spend some of that money at your store?
Hey, Noni from Printful here.
With the holidays approaching, people are looking for creative gifts for their loved
ones.
They could even be looking for something you sell—they just might not know it yet.
But using these proven holiday sales techniques might help them find your store and make a
purchase!
Without further ado, let's get into the 6 holiday sales strategies you can use this
season.
The first strategy is to launch new designs and products.
1.
Launch new designs and products
One great place to start is to create some fresh new designs for the holidays.
While your designs don't have to necessarily be holiday-related, a clever holiday-themed
shirt related to your niche can be a fun novelty gift your customers will love.
If you sell clothes for runners, you could sell a design of a runner with the text "Training
to pull Santa's sleigh this year."
Feel free to add holiday colors and fonts, while sticking with the overall theme of your
brand.
To make this product launch even more successful, push these designs onto products geared towards
your target market.
For example, if most of your customers are in the Northern Hemisphere, sell them on cold-weather
items like hats, sweatshirts, leggings, and mugs.
If most of your customers are in the Southern Hemisphere, sell your holiday designs on warm-weather
clothing like swimsuits, tees, and tanks.
Once you've created your holiday designs on seasonal products, organize them into one
collection so it's easier for customers to grab what they're looking for.
Beyond collections, you can also bundle your products!
2.
Bundle products
Product bundling is all about selling two or more complementary products together, usually
at a discounted price.
And bundling works like a charm!
Customers feel like they're getting a good deal, bundling subconsciously pushes them
to buy, and it increases average order value.
Bundling can work like this: if you want to sell an ugly holiday sweater for $30 a pop,
bundle two together in a couples' set for $50.
You can also bundle products across product categories.
If you have a Hanukkah design that would work great on a mug and a blanket, bundle them
together and brand them as your Homey Hanukkah Collection!
You can also cross-sell by suggesting items your customers might want based on the products
they're looking at or have in their cart.
To make this process easy, if you use Shopify, you can use the Relatify add-on.
For $4/month, Relatify will suggest products to your customers and allow you to customize
which products you want to be shown.
With other ecommerce platforms, you can either find add-ons or suggest related products manually
by adding a custom block to each individual product page and to your checkout page.
Title this block "you also may like," add a picture of the product you want to recommend,
include an "add to cart" button beneath, and link this block to the product page for that
item.
While it may take some time to set this up, just know that bundling can increase your
sales up to 30% so it is definitely worth it.
Another technique you can use around the holidays is flash sales.
3.
Flash sales
A flash sale is a discount or promotion offered by an ecommerce store for a short period of
time.
This time limit often causes customers to buy on the spot.
Flash sales can apply to a select few products or they can apply sitewide.
Research shows that people love flash sales—stores that run flash sales on average experience
a 35% boost in transactions!
Now here are some keys to running a great flash sale:
* Keep it simple.
Your sale should be accessible to everyone * Be timely.
Different audiences spend money at different times—for example, Black Friday and Cyber
Monday attract Christmas shoppers looking for good deals so these folks will be more
likely to buy from your flash sale * Keep the time frame short.
Whether it's a couple of hours or a couple of days, the urgency will push people to buy
before the sale runs out * Make your deal irresistible.
Create prices that your customers can't get anywhere else.
While heavily discounting your products may decrease your profit margins, it can heavily
boost your overall sales.
* Prepare for increased traffic.
Since your site may experience a boost in traffic and sales, be sure to test your page
speed, purchase flow, and prepare to spend more time on customer service.
To help you run your flash sale, consider using an add-on like Daily Deal for Shopify
or Finale Lite for WooCommerce.
And if you don't want to run a full-on flash sale, another alternative is to give discount
codes to your customers.
4.
Offer discount codes on social media
One way to reward existing and loyal customers as well as draw new customers in is to offer
them discount codes via social media, email, or even on your website.
Some people may be interested in buying but are just waiting for the right push to get
them to follow through.
Here are some of the types of coupons you can offer:
1.
Free shipping coupons.
1.
Shipping costs are one of the biggest pain points for customers: 44% of shopping cart
abandonments occur due to shipping charges.
So push your customers closer to a sale by offering free shipping!
Another type of coupon is a total cart value coupon.
2.
Total cart value coupon codes 1.
These are coupons that can only be applied when a customer has met certain criteria like
order value or number of products purchased.
These types of coupons do wonders when your goal is to get people to buy more.
One other type of coupon you can use is money or percentage discount
3.
Money or percentage discounts 1.
Money or percentage discounts are the most popular, straightforward type of coupon.
They work by discounting an item or total order value by a specific dollar amount or
a percentage.
These types of discounts are ideal for lower-priced items so the discount amount can make a larger
difference.
There are coupon add-ons you can use to generate codes for various ecommerce platforms like
Bulk Discount Code Generator for Shopify, Coupon Creator for WooCommerce, and the Coupon
Code Generator for Magento.
And if you're feeling generous, you can do giveaways!
5.
Giveaways
Social media contests and giveaways are one of the easiest and most effective ways to
build an audience.
They can help you bring in leads, collect email addresses and other data about your
buyers, and they add a fun element to your promotions.
Giveaways are also great for the holiday season, when people are in a festive, celebratory
mood and more open to buying things for themselves or others.
One way to guarantee your giveaway helps your business is to ask the people entering to
share their emails or take an action like sharing your giveaway post to their stories.
These giveaways will cost you some money upfront but a good giveaway will be an investment
in growing your mailing lists or social following.
It's more of a long-term investment.
Another idea for a giveaway is to run a user-generated content contest.
Ask people to post a creative picture with your products, tag you, and use a specific
hashtag to enter.
The best picture wins!
These pictures will also spread the word to an audience that doesn't know about you yet
but might be interested.
60% of Instagram users say they learn about products and services on the platform and
the average order value from Instagram marketing is $65 so these sorts of campaigns work.
To learn more about user-generated content marketing, check out our video on that!
Link in the description below.
In terms of what you should give away, it should be related to your brand but also unique.
For example, if you sell mental-health-related designs, consider a holiday giveaway that
includes a couple of your products, a weighted blanket, a pine candle, some peppermint tea,
and a holiday-themed adult coloring book.
This way, your audience can check out your products while enjoying some festive self-care
goodies.
Some apps you can use to run giveaways for your store are WooBox, ShortStack, Kingsumo,
and Rafflecopter.
And I'll wrap this up with a free technique: Co-marketing!
6.
Co-marketing
Co-marketing is a process that takes place when two or more companies with similar audiences
collaborate to bump each others' brands.
Some prominent examples of co-marketing are Taco Bell selling the Doritos Loco Taco and
Uber allowing people to play Spotify during rides.
Co-marketing should help you access new audiences to build brand awareness and increase sales.
You can co-market your brand with other companies in your niche whose products complement yours.
For example, if you brand yourself as a Black-owned business that sells Christmas-themed products,
you can co-market with another Black-owned business, but one that sells Kwanzaa-themed
products.
Your target market is likely to be interested in both companies but your product offerings
would be different enough that you wouldn't be competing with each other for sales.
After you've decided to work together you can post the other brand's products, story,
content, testimonials, and user-generated content on social media, emails, blogs, or
even your website.
Then have them do the same for you!
Now here's a quick checklist of what you should look for in a brand you're interested in working
with: * Make sure that the brand has similar goals
they want to get from the co-promotion * Check to see if the brand is reputable.
Co-marketing should boost your credibility, not harm it
* Find out if the company has the expertise you may not have—look for a learning experience
* Do a quick audit to see if their audience might also be interested in your products.
This will help you make sure that you benefit from the experience
* Avoid promoting direct competitors.
For example, if your bread and butter is t-shirts, consider co-marketing with someone who mostly
sells home items.
After that, spotlight the other store's products and have them do the same.
Be sure to direct your customers to their social media accounts and website, and have
your co-marketer do the same.
And that's everything you need to know about maximizing your sales for the holiday season!
Which of these sales strategies do you want to use this year?
Or do you have any other holiday sales tips to share?
Let us know in the comments below!
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