- Four things you can split test
in abandoned cart automation.
(light music)
Hi, this is Andriy,
the founder of Flowium email marketing agency,
as well as this YouTube channel.
In this video, I would like to talk about four things
you can split test in your abandoned cart,
email, sequence, flow, whatever you call it.
A lot of clients ask me and potential clients ask me like,
"What should I split test?
I don't have any ideas
and I don't know what to do."
Or also what's killing me the most.
I create abandoned cart, it is done.
I don't need to do anything else.
I do not believe set it and forget it.
If you are a small business owner
and your plate is full with stuff to do in your business,
I do understand,
and maybe it's not the right video for you at this moment.
However, if you have a little bit bandwidth,
you should always be split testing
and optimizing your automations.
First thing is time delays.
Typically,
if you use, for example, (indistinct) by default,
they do abandoned cart four hours
after the person left the cart.
So what you can do, you can split as a delay.
So one delay can be four hours
and the other delay can be two hours.
And that third delay can be, let's say one hour.
Let's wait one month
and see what kind of results you have.
Number two, but hold on, before I go to number two,
I'm not talking about the typical one
or split test subject line, split close to action.
Those things are important, but those are basic,
and you should be doing them as well.
So in addition to the time delay,
you should split test your offer.
In the abandoned cart,
you will typically have some kind of offer like,
"Is there a percentage discount, dollar amount discount,
or free shipping?"
Only those three examples I just named,
if you are fine with all of them,
split test how each of them performs.
And by the way,
when you do split, don't do multiple split tests at once.
If you split testing delays, do delays first,
in 30 days, pick the winning
and maybe split test offers and so forth,
so constantly improve.
Number one, split as delays.
Number two, split test offers,
dollar amount, percent the shipping,
and then maybe let's say winning is the dollar amount.
Then split test, is this $5 or $15 or $10.
And see if there are any difference.
Number three.
Yeah, 1, 2, 3.
Number three is the number of emails.
We typically have six to seven emails
in our abandoned cart
because we want to follow and pop them
at least once a day for the next seven days,
because they are more likely to convert.
However you can do, I don't know,
crazy 16 day series or maybe two email per day,
or maybe only three emails in that sequence
and see how it performs,
which path in the flow perform better.
And the last thing is urgency.
So you can split test,
adding urgency and not adding urgency.
We are big on urgency,
like we big deliver and we see it's worse.
So for example,
when you provide the discount, you said,
"Hey, Mr. Client, it's only available for 24 hours."
Then follow up in 12 hours, say,
"Hey, 12 hours left. It will be gone."
And when it's gone,
actually the code should expire
because they will not trust what you say next time,
if the offer will not expire,
let's say they check in a week and it does not expire.
So those are four simple things,
but if you will be testing them,
it will take you at least six to 12 months
to test all of them properly.
However, the most important thing,
your automation will improve
and will provide you more conversion,
more engagement,
and the most important thing, more money, more revenue,
it will add to your bottom life.
After that, when you done all those tasks,
yes, you can set it and forget it
for the next probably six to 12 month
where you have to repeat that thing again.
In case you have any questions or any ideas,
how you can split test abandoned cart,
please leave them below under this video.
I'm reading, responding to all of them
on Monday to Friday.
And if you are first time in this channel,
please subscribe to this channel and like the video,
because it helps us grow, thank you.