Hello there welcome to Hero TV
Today we're going to be talking about how to
increase website traffic using SEO.
Search engine optimization.
Now, before
you jump to any conclusions my answer is probably going to be the complete
opposite of what you expect because you can still get website traffic to your
website using SEO and I'm going to teach you how, but I believe website SEO is
dead. It's completely dead. So how do you do SEO then?
that's what we're going to talk about
Okay so now you're wondering what is Nate talking about website SEO is dead?
Yes it's absolutely dead for 99% of all websites out there. If you're watching
this video, your website SEO? don't do it anymore.
This isn't something new either. Website SEO has been dead for several years but
people are still doing it, companies are still offering that as a service and for
really big companies with really big budgets, they can still get results and I
should throw in one other type of business is a local business. You can do
local SEO for your website. But if you're an expert, a coach, a speaker, a mentor and
author and influencer, website SEO is completely dead.
But there's something
that's way way better and way way easier. You're going to do SEO on something else
that will send traffic to your website.
So your website is no longer a source of
traffic. That actually makes things a whole lot easier. All you have to do is
focus on your website as an experience for the visitor. It's a place of
conversion. It's where they come to have an experience and take an action and you
can direct that and you don't have to worry about keywords or optimization or
any of that stuff.
So to address this, this video will kind of be in two parts
the first part will to talk about the purpose of your website and what your
website should do and then the second part will be how to do SEO to generate
traffic to then get people to your website.
This topic was actually
triggered this morning by a few questions that I got from one of my
coaching clients. My web team is helping her design her website and her logo so
my role is helping her with the strategy. I coach her on what she should do with
her website and how to accomplish the goals that she has for a website and my
team takes her instructions and they implement it all. Well, she showed me this
logo. Her first question is, what do you think about my logo? is this an effective
logo?
I made a few technical recommendations about making the wording
a little bit wider on the bottom so that it's in line. I'm not going to go into
that detail in this video. How I really answered our question is,
is this logo
effective for what? This logo could be very effective for
many things but ineffective for lots of other things. And so I wanted her to gain
a little bit of clarity on what does she want her logo to do? what feeling does
you want it to convey? what message does you want it to convey? what does she want
people to think about when they see this logo? And then she could ask me, okay this
is what I want my logo to do, do you think that this logo design does that? So
think about that in terms of your own logo. One that you have or one that you
want to create, what impact or what feeling do you want people to have when
they see your logo? And then when you're in the logo design process, you can
determine is this logo effective in hitting those goals or getting that
accomplished?
Then she showed me her website and she says, I don't know which
layout is going to be the most effective for helping me get traffic. When I get a
question like that it's time for me to kind of take a step back and help them
understand that a website is not a traffic generation tool anymore. It
hasn't been for many years for all small businesses. In my response to her, I drew
out this diagram. So I first explained that there are a lot of different ways
that we get traffic. And then we funnel that traffic over to our website and the
entire purpose of our website is so that we can create an experience and get them
to take an action.
The reason that we create this experience on the website
and not anywhere else is because our website is a place where we have the
most control of the entire experience, the entire environment, or atmosphere.
If they're on Facebook or if they're on YouTube, any other place there's
different ads that come up you don't control the colors. There are lots of
variables that are completely out of your, my control. But on our website, we
control the entire screen.
Okay so this is one of the mock-ups that we've
designed for her website and she was asking, is this the one that's going to
help me get the most traffic?
And now you understand that, that's not the purpose
of this page or this website it's not to generate traffic. Once the traffic
is generated elsewhere which we'll talk more about, then they come and land on
this page. The whole goal is to create an experience and get them to take an
action. And she's told me the main action that she wants is for people to take
this assessment.
So there's an arrow there. That's really helpful right? it's
showing that this is what to do. But look at those four items in the paragraph
below. Nothing there is encouraging you or building the value in taking that
assessment it's just a distraction from it so those things should not go on this
page.
And then I asked her the question and kind of answered it, what could we do
on this page to really build the value and create a desire to take that
assessment?
And my first slide is a video.
Create a video that really creates an
emotional connection that paints a picture of who she is, what her brands
about, and the value of this assessment and then has an invitation to take the
free assessment. It explains what are the benefits? what's in it for them? why would they
want to take this free assessment?
And that should be the focus of this page.
So, I'll wrap up this portion of the video by kind of going back to that question,
will this layout help me get the most traffic?
Nope.
You don't, you don't get
traffic. Layouts don't affect traffic anymore. We don't even worry about
traffic on a website. Traffic comes before and then we send them here.
Our entire focus should be on creating that experience for them and what action
they'll take.
You can even do split testing or A, B testing. Where you've got
page a and page B, you send 50% of the traffic to each page and see which one
gets more clicks.
You know, which one gets more people to take that assessment in
this example. Okay so now we're back to this diagram the last thing that I'll
mention is that your website should be considered a sales funnel. If you're
creating an experience, if what we're looking at was website page one,
after
they took that assessment then where do you want them to go?
It's all about what
do you want them to experience okay?
And eventually, it leads to a purchase. Now
it's still in the traffic side of this little diagram. My favorite way to
generate traffic is by creating YouTube videos that follow my AMP'd video strategy.
in a nutshell, I've got videos that go more into depth on this but you do
keyword research first to help you determine what your topic will be and
then you create a video around that topic. Knowing that people are
going to be searching for it okay?
That's my AMP'd video strategy and I've
got other videos that I explain that in great detail. So people who have never
heard of you before will find you on YouTube. They'll see you as their hero
and then they'll go over to your website and have that experience.
What about
other social media or other ways that we can generate traffic?
Personally, I like
to direct all of that to YouTube. Sometimes I go directly to the website.
I like to diagram it like this. My AMP'd videos are YouTube videos but they're a
specific type of YouTube video that pulls in new traffic who's never heard
of me before.
Anything that I do on Facebook, I use Facebook heavily to
promote YouTube which is becoming harder and harder because YouTube and Facebook
are enemies.
LinkedIn, I use Quora a lot to promote
YouTube. There's Twitter. A couple examples outside of social media are
like a physical meetup. When I go to a meet-up and I introduce myself, explain
Who I am and what I do, I direct them to my youtube channel. My youtube channel
will kind of build a relationship with them or get them familiar with who I am
and what I do
and when they go to my website,
then they can have an experience
and take that action that I direct them to. There's also all types of paid
advertising lots of different ways. You can do telemarketing. Things that you can
do to generate traffic.
What do you do with that traffic?
You, you follow it to
your YouTube channel and you eventually, you really want to get them to your
website.
And again the website that's not a traffic generation tool.
Thanks for
watching Hero TV today. I hope you found this video helpful in knowing how to get
traffic to your website, using SEO but it's counterintuitive because we're not
doing SEO on your website anymore. Don't even worry about the keywords but do
tons of SEO on YouTube videos and you'll generate a whole bunch of traffic
through lots of different means that will go towards your website and then
your website is where they have an experience and get them to take an
action.
If you found this video helpful, be sure to subscribe. You probably
thought of some questions that if you were here in person with me you would
have asked me so ask them in the comments below.
I'll either answer them there or address them in a future video.
Remember to live
on purpose, make a difference, be the hero.