A huge number of social media influencers could be facing jail time for their social
media posts.
People like Joe Sug, Dina Torkia and Jim Chapman have been warned that they are being very
shady about their social media posts.
I’m going to serve you this tea, right now on iO.
What is good, this is IO, where we serve the hottest tea on youtube.
Like im talkin so hot, our tea isn’t even a liquid it’s a vapour.
My name is charlotte, tell me your favourite type of tea in the comments down below, just
for kicks.
We live in an influencer age, where it seems like pretty much everybody is selling something
on their social media.
Its basically normal now to open instagram and see at least a few sponsored posts in
your feed.
Thats to be expected, if you’re a big influencer, people will want to be exactly like you.
They will want to know where you get your clothes, your makeup, your shoes, your electronics,
your vacations.
And brands will see this as a definite asset.
Influencers have essentially become the new fashion magazines.
Remember fashion magazines?
Those paper book things?
Yeah, many of us would read fashion magazines to get our fashion tips from, but now, we
just follow influencers.
Once influencers post about a particular brand, Followers will then go and spend their hard
earned money on products and services that influencers have featured on their social
media.
People put a lot of trust in influencers, maybe…too much trust.
Need I remind you of the viral flat tummy tea campaign that misleaded consumers into
thinking that by drinking an expensive tea, they would have a flat tummy?
People like kim kardashian would post about flat tummy tea, and practically everyone wants
kim kardashians body, so they would buy the tea.
All the while, the tea is a complete scam.
This just in, you cant get skinny by drinking tea, you have to start exercising and change
your diet.
It’s the only way guys, unless you wanna go the plastic surgery route which is not
something I will recommend.
So, because the influencer brand market is still a relatively new thing, so are the laws
that are set in place to regulate it. and some people, specifically huge influencers,
are not being as transparent as they should be about their sponsored posts.
According to laws set by government agencies in the UK, paid advertisements have to be
clearly labelled on social media, so that ads are not mistaken for genuine, non commercial
testimonials.
The official rules are, Sponsored posts have to be labeled with an ad hashtag or a sponsored
hashtag, and must be prominently displayed at the beginning of the post, rather than
lost in a sea of hashtags.
Its not enough to just at the brand.
Gifts tha tare made without a specific requirement to post about them afterward, must be declared,
using the hashtag, freebie.
Each post must be treated as its own separate entity.
paid and commercial sponsorships must be declared in each individual post.
People who have violated this law, and essentially ignored it are huge social media influencers
and youtubers.
There is a reason why this law is in place.
.Unless something is labelled as an ad, it can be extremely misleading, especially if
an influencer is telling you to buy a product because they’ve been paid to, not because
they genuinely love the product and that they have purchased it with their own money.
This definitely puts the public at risk.
We are pretty much slaves to advertisements.
I constantly find myself clicking on ads to look at stuff I don’t need, and all of a
sudden, I spent my money intended for bills.
Maybe a better person to explain this is Andrea Coscelli, Chief executive of the CMA “Influencers
can have a huge impact on what their fans decide to buy.
People could, quite rightly, feel misled if what they thought was a recommendation from
someone they admired turns out to be a marketing ploy.
You should be able to tell as soon as you look at a post if there is some form of payment
or reward involved, so you can decide whether something is really worth spending your hard-earned
money on.”
The CMA sent out warnings to no less than 16 big celebrity influencers.
It seems that they’ve been targeting influencers with considerable followings.
These influencers include Zoella, Jim Chapman, rita ora, megan mckenna, Chloe Sims, louise
Thompson, Alexa Chung, Ellie Goulding and many more.
If they don’t change their ways, they could face the court and jail time.
Up to 2 years Influencers who have violated the law.
For now, all 16 influencers have agreed to comply.
But that doesn’t mean that these violations don’t happen with the case of smaller influencers.
Hopefully this crackdown will make influencers be more transparent about their brand deals.
Ok guys, that’s all I have for you on that, lets wrap up this video with some comment
replies.
Sssuperfox = ooooof thx for the tea.
You are very welcome, always happy to serve the tea.
Marco montes – I love io.
Luv u potato queen.
acknowledge me my queen.
you have been acknowledged.
Brianna rose – welcome back to being a decent human being mood af.
Raman Abdullen – probably not appropriate right now, but you’ve got an amazing haircut.
It is always an appropriate time to complement your queen.
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