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what's up guys Ryan here so today I
wanted to talk about how to win the buy
box if you have a new Amazon seller
account open and chances are if you're
watching this video you are not selling
an FBA product because by selling
products that are fulfilled by Amazon
you are almost assuredly going to have
the buy box because your inventories at
FBA and their software just Awards you
the buy box or tends to when that's the
case but if you're selling fbm
print-on-demand products you will learn
very quickly that you are not just given
the buy box solely because you created
the product listing and you're the only
seller contrary to what you might think
now if you're wondering what the buy box
is I'm going to explain that first
because I bet you a lot of people are
confused by that term I used to be when
I was new to the game so the buy box
essentially allows you to have this Add
to Cart button that you see above my
head on your Amazon listing this is I
think I just read a stat said something
like 82 percent I think I have in the
background here something like 82
percent of all purchases come through
the buy box I had it somewhere I'm
reading through the article on my
website in the background yeah 82
percent of all sales happen through the
buy box so you want to have the buy box
and like I said if your FBA you're
probably gonna have it anyways but if
you don't have the buy box guys this is
what a product listing looks like absent
of the buy box so instead of that Add to
Cart box or button you have a button
that says see all buying options and you
also see this available from these
sellers or new and then the price plus
shipping so after that like what if this
is the case you have to click one of
those and then you are taken to an
intermediate screen where the sellers
are listed and the Add to Cart button is
then available so this is an extra step
for your consumer your customer to
checkout and anytime you you know
introduce extra steps extra clicks
you're just increasing the likelihood of
and abandonment so you obviously don't
want that and the way to get the buy box
is actually pretty straightforward and
I'm gonna scroll down to what CPC
strategy said in one of their white
papers so there these are the primary
factors in determining who gets the buy
box when multiple sellers are competing
for it which is a little bit different
than print-on-demand if you're here for
print-on-demand give me two seconds but
if multiple sellers are competing for
the buy box meaning there's one listing
but multiple sellers and this is not
uncommon on Amazon this is actually how
Amazon intended for their website to
function because the consumer wins if
multiple sellers are competing to sell
the same item right and they're all
about the consumer so price is a factor
fulfillment obviously they favor FBA
seller rating so your feedback over time
order defect rate again that's another
metric Amazon's tracking for you as a
seller on your seller account
performance metrics like feedback again
time to shipping if it's fbm stuff like
that customer service quality so you get
product to reviews and you get seller so
your seller account gets reviews in
length of time on Amazon so these are
just a couple of the things that CPC
strategy says factor in when multiple
sellers are competing for the buy box
the biggest one though is this leading
one for sure price they Amazon knows
that customers prefer a good price and
they oftentimes reward not always but
oftentimes reward the seller offering
the best price the most competitive
price with the buy box now what if
you're selling print-on-demand products
though and you've got like a thousand
listings but you still haven't been on
Amazon that long or you haven't made
that many sales and you're seeing your
listings look like this and not an Add
to Cart button well there's no guarantee
surefire method that's gonna win you the
buy box however there has been
speculation of certain things in the
past like I know for a fact selling FBA
where you're gonna get a lot of sales
relatively quickly I mean assuming you
do everything you know the way that
let's just say it should be done like
you well researched niche you're running
PPC you're getting visibility you have
competitive
etc you're getting sales than Amazon's
building up an idea of whether or not
you as a seller and your account can be
trusted right algorithmically they're
painting a picture of you as a seller
and you know if you're getting positive
feedback and you're getting a decent
volume of sales I've also seen
speculation that's selling in certain
categories can increase the chances of
you winning the buy box and I actually
went through it all when I was initially
learning the whole the whole Amazon
system really because FBA is like
honestly when you were with FBA you
don't even run into this issue so you
might not even know that people have
this problem whereas fbm plenty of
people have it like plenty of people
selling through gear bubble printful etc
when they go to their product listings
that are like hold up where's the Add to
Cart button and this is just something
that a lot of people you know have to
learn about so you go to Amazon let's
see so popcorn bags I don't know why but
in one of the groups that I'm in people
recommended selling like popcorn bags I
think it was the category that it's in
oh and I actually did this and I don't
want to attribute me getting the buy box
to doing this but at the same time I
don't know if it was this or not you
know but I bought like a bunch of
popcorn bags through like a sample order
actually you know what I did I bought
them from Amazon and then I just sold
them on Amazon like at a loss basically
but probably only cost me a couple bucks
and what categories is in kitchen and
dining I don't know that
oh you know what it was this is probably
why I read this so it was in a group of
gear bubble sellers and gear bubble as a
production partner for your
print-on-demand
products well their bestsellers are
coffee mugs and coffee mugs are listed
in kitchen and dining so that's probably
why selling popcorn bags it does not to
be popcorn bags it's not like a magical
item that you can sell anything FBA in
kitchen and dining this is just a really
cheap option and you'll probably only
lose a couple of dollars if not break
even selling them and then you're
building up
positive feedback selling in the same
category as your fulfilled by merchants
print-on-demand coffee mugs so it's all
gonna depend I guess on the category
you're selling in but now that I think
about it like that might have been what
did it for me because my you know if you
follow my income reports or my channel
like I'm selling I'm selling on Amazon
merch this is not related to Amazon
merch at all if you sell it through
merch Amazon as the seller you get the
buy box you always have the Add to Cart
button but if you're selling through FBA
which I was doing at the same time as I
was doing this I call it drop shipper on
demand
it's fbm for an on demand on Amazon I'm
doing them in like at the same time but
kind of separate buckets right but this
is why I call it Ryan's method passive
income because they're complementary to
each other like things you learned from
merch help you with FBA help you with
fbm the fact that you're selling FBA
getting all this positive feedback in
building sales velocity and getting your
building the amazons trust of your
seller account it's gonna help you with
the print on demand Amazon seller
central sales if it's your coffee mugs
your shirts your hats backpacks whatever
it is you sell there's so many things
you could sell now with all the various
products that all these print-on-demand
production partners are adding to their
catalogs that everybody should be taking
advantage of like if you're selling the
FBM you should learn FBA if you're sell
an FBA learn fbm and then do merch at
the same time because merch is literally
like free money it's one of the best if
it's not the best opportunity out there
I don't know what's better because
there's no catch you net you can't lose
money you can only make money doing
Amazon rich but yeah so when it comes to
getting the buy box guys what are you
selling right what are you selling if
it's coffee mugs then sell in kitchen
and dining if it's something else check
what category they're getting listed in
and then do some research for a really
cheap product that you could buy like 20
of I mean probably 20 to 50 range is
probably best but then you can send them
into FBA and just price some super cheap
so you know they'll sell and it's even
better if you can just jump on a product
listing like this one this one is not
most likely brand registered because you
can see
there's eight offers and if you're brand
registered you can protect your listing
from people that might be trying to
hijack it by jumping on and selling next
to you in this case that's not happening
so if you're able to find this product
or even just buy it and then tell Amazon
that you have some to sell and you want
FBA to do it then your your offer will
show up here just undercut everybody and
get rid of them and do it until you win
the buy box if you're trying to win the
Bob if you're trying to get to Add to
Cart button on your coffee mugs so
that's it for this video hopefully I did
a decent job explaining it it was kind
of a lot to talk about and I did get off
the mark a little bit so I apologize but
if you liked it please hit that like
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consider subscribing I'm dropping videos
every day if not every other day doing
the best I can to just put out as much
good content as possible to help you
guys learn ecommerce because when I went
through it I didn't have her I mean I
almost I didn't have any resources I pay
to coach $2,500 to teach me Amazon FBA
and I was in plenty of Facebook groups
but it's tough to like find a
concentrated place to get all the info
you need which is why it's spent like
literally spent over a year and a half
writing courses like my Amazon FBA
course I just launched my Amazon merge
course if you're looking for an all in
one place to learn how to build up these
passive income streams go ahead and
check them out below or at Ryan's method
calm if you're wondering why you should
trust me I publish transparent passive
income reports every single month I try
to do it in the first week of the month
so that you can follow my journey from
day one and literally what I teach in my
courses is exactly what I do to build up
the 5 figure profit passive income
streams that I'm doing in addition to
working a day job so thank you guys if
you have any questions comments feedback
hit me up below otherwise I'll see you
at the next one school is open enroll
now and riots medCom thank you
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