- So, there's two things I want to talk to you about.
Life of MaK (whispering) is a really bizarre ASMR Youtuber
who's, like, this underage girl,
and she makes these really weird ASMR videos
where she whispers into the microphone,
and (makes mouth noises) makes these weird noises,
and it's (takes a deep breath) so fucking strange.
(talking normally) And the other thing
that's going on at the moment,
is the lipsticks by Jaclyn Hill.
Now, if you're unfamiliar with Life of Mak,
she's a young, female YouTuber who makes ASMR videos.
And she was sort of brought into the forefront of YouTube
by a guy, who I'm obsessed with, called PaymoneyWubby.
And she has this huge following, and she makes just--
oh, it's weird! It's so weird,
and, like, sexual!
Like, that's not her intention, "apparently",
but it's so weird.
She has, like, her nails done and she taps on things.
(Crinkles a bag)
(Whispering) And she consistently whispers into
the microphone and is weird and sassy, and it's like--
(makes various mouth noises)
Like, her content is super--
(sputtering in frustration)
Oh my god, it's so fucking weird.
(talking normally) So, YouTube recently decided
to delete some of her videos,
'cause they were, very much, sexual in nature.
Now, maybe that wasn't her intention,
I'm pretty sure it wasn't her intention.
But when you dress up as a police woman,
and your mother is filming from inside a car
as you proceed to "question the driver"
as this police woman.
- (whispering) Honestly, I need to S.S.S
before my Tinder date, tonight.
- (whispering) She constantly whispers,
'cause that's the ASMR thing to do.
(mouth noises)
And you hear this (mouth noises)
every time she's talking, and it's fucking weird.
- (whispering) There, welcome to Mak's spa.
I'm Mak, nice to meet you.
Are you here for anything special, today?
- And the things she says!
Ugh, they're weird and gross,
and she shouldn't be saying them, right?
So, YouTube deleted some of her videos,
'cause it's doing a big crackdown of, like,
weird, gross comments from, like, pedophiles
and child sex offenders, and it's trying to make
the platform wholesome.
(laughs) Which it will never be.
(rubbing oil on to gloves)
- (whispering) And I'm just gonna rub this all on your face.
- Life of Mak got really angry about this,
and threw a bit of a tantrum.
And it's just sort of, like,
(makes uncomfortable noise)
no, no, doll, you just need to just grow up a little bit.
Okay? Grow up, realize the things
that you're saying are gross and very sexual.
(whispering) Like ASMR for some people is weird,
and for some it's sexual.
Like, whispering really close into
the microphone is super god damn sexual.
Like, it's just so weird.
And the things she says, they're so--
I can't, oh my god it's so weird!
Go and watch them, it's weird.
(talking normally) And so, she's had a lot
of people come out to support her,
to say yes, we shouldn't be deleting videos,
just because other people deem them to be inappropriate.
No, but these were inappropriate.
It's a young, underage girl being...
just-- (makes a strained noise)
Y'know? It's not-- no, no, no, no, no.
Now, I'm all for content creators making stuff
and putting their shit out there,
and when someone creepy comments,
they shouldn't be the ones to be penalized.
But, when your content is just so borderline,
it might be time to rethink what you're doing
and just take a different approach.
Just...just change it up a bit.
Maybe don't wear revealing clothing,
and whisper into a microphone, and say things like--
- (whispering) So, (chewing) who's
the Wicked Witch of the West, now?
(shoe snaps)
- But, what makes it weird is that, like,
I'm obsessed with this drama.
I love watching this drama unfold.
It's like, I don't want this drama to finish,
'cause it's entertaining and fascinating.
Like, what's YouTube gonna say?
And then, it's like, what's Life of Mak gonna say?
And then, it's like, what are these other people gonna say?
And it's just a whole bunch of people talking and screaming
about the situation. Nothing ever gets resolved.
I mean, look at the James Charles shit that went down.
"Tati said this," "James said this,"
"Jeffree said this," "Tati went and said this again,"
"James just trying to carry on with his life,"
"So is Tati," it's like an episode of
Bold and the Beautiful.
I mean the beauty community is just the community
that keeps on giving the absolute gold
when it comes to shitstorms.
Jaclyn Hill is the latest shitstorm to rain down on us.
So, she's made a bunch of lipsticks and they are terrible.
Like, actually disgusting.
I don't even wear lipstick and I wouldn't
put that shit in my mouth.
I put dicks in here and I would not put
her lipstick anywhere near me.
It's got, like, hairs on it, it looks like
it's got fungus and growth on it,
there's these weird, like, bubbly things on it
and plastic inside.
It's not good. It's literally the worst outcome
you could ever have as a makeup artist
releasing something into the world.
How it got through quality control is beyond me.
And what I don't understand is that
the lack of responsibility.
Like, when someone rushes into something,
which it's clearly obvious she has done,
you know, she said it's taken her five years.
Yeah, but of that five years, did you do any research?
Have you done anything in that five years,
to build the perfect lipstick?
Were you in the laboratories, testing,
checking fragrances, looking at consistencies,
doing, I don't know, things?
Because it sure as hell doesn't look like you were.
And then you got to a point where you got bored,
and you were like, "I need to release something."
So rush, rush, rush, rush, rush.
You picked, probably, the cheapest manufacturer,
and she was warned about the manufacturer.
She picked the cheapest one that could get
the products out the quickest,
so she could make an impact, maybe.
I don't know, I don't know why she didn't just wait it out
and make a good product.
For some reason, she needed to rush into it,
whether or not she had some information about
a product line that was coming out from a competitor
that she wanted to beat.
But, like, she's destroyed herself.
Like, there is almost no coming back from this.
It's gonna take years to recover.
I almost feel bad for her, 'cause she's consistently been
releasing shit and stuff just has not been going her way,
and I don't know why.
Is it because she's not doing anything for the product?
You know how, like, you can be the face of something,
but you've got no idea what's going on behind the scenes?
'Cause you've employed a team of people to,
and that team of people have just let her down, yet again.
Because, that's what I think has happened.
Because, if someone is in charge of their own brand,
they don't let shit like this happen,
it's their face, it's their reputation on the line.
They do everything to make sure the product
that they're releasing is top quality.
And Marlena, who created Makeup Geek,
I mean, she came out with this an hour and a half video,
and basically said, "I warned Jaclyn about
this manufacturer, I've manufactured stuff with them before,
and it was terrible, and I didn't release it."
Y'know, that's a really costly mistake to make.
And Marlena didn't release the products,
'cause they were shitty.
And you don't, like, no one wants them.
There's no point in releasing a shitty product
that no one will buy, and then destroy your reputation.
Gosh, and she's deleted her Instagram,
and her Twitter, and Facebook!
Like, what's gonna happen next?
Is she just gonna take some time to herself?
And then, you worry, you worry about her mental health,
and her state, like.
And you've gotta think, like,
when people go into producing products like this,
you can't just be like, "oh yeah, it'll be fine."
No! 'Cause if the shit hits the fan, which it did,
you're gonna spiral out of control.
You're gonna have people, like, come for you.
When you release something, when people pay for a product
that is shit.
And you don't want someone's mental health to suffer,
but these are things that people need to think about
when they go into business.
Like, you don't go into a business without planning,
without having certain things in place
when situations like this happen.
And you have to be prepared for when the shit hits the fan,
to take responsibility.
And even if you don't believe you're responsible,
sometimes you just have to suck it up and say,
"You know what? I am. I gave this
to a team of people who I trusted, they let me down,
it is my fault for picking that team.
I have to lay blame, it was my face,
it was my reputation on the line.
I got the most of the profits, therefore,
if it was gonna make a loss, I was gonna make a loss.
I was gonna be hit the hardest."
And you just hope that they come out of it all right.
Like, when the James Charles shit happened,
I was like, "I feel bad for James,
he is copping it from everybody."
But he did all right, he came out and was like,
"Fuck you all, bitches!"
It's a good lesson to learn;
that you can't rush into things.
Even I, y'know, I want things to happen right now,
and get shitting. I've got certain things I want
to do with my life, but they take time.
You have to build an empire, you can't just have an empire.
You've gotta build one, slowly, painfully.
You have to dot the I's, cross the T's,
and some people want to rush into something
without thinking about it.
As you can see, from Jaclyn Hill,
(whispering) not a great idea.
Probably not a great idea.
And even Life of Mak, like, she's making all these videos
that are weird, but what happens when she gets to 18?
What's she gonna do with her life?
She wasted away whispering into a microphone,
and having weirdo's write weird comments in her videos.
(sighs) It's just so bizarre.
Like, what's gonna happen to the ASMR YouTuber's
when ASMR doesn't become a thing, anymore?
Like, look at, like, challenge videos and shit.
They were huge back in the day,
but they're not anymore, no one cares for them.
And so you've got these big YouTuber's,
who are losing subscribers because they're not changing
with the times, so what happens when ASMR ceases to
become ASMR? No one cares for it anymore.
What's gonna happen?
What's gonna happen when commentary,
when drama ceases to be a thing, anymore?
Which, by the way, I don't think will happen.
(talking normally) Why am I whispering? It's weird,
and I hate listening to people who whisper.
YouTube changes consistently all the time,
and you have to do a Shane Dawson or a Jenna Marbles.
Jenna Marbles is just, like,
you know what you're gonna get with her, and it's just fun.
And Shane has changed over the ten years
he's been on YouTube, and he's grown massively.
But, then there are other people who haven't,
and their channels sort of haven't changed,
or nothing big has happened in these lives.
Tyler Oakley, I used to love watching him.
He was massive, one of the biggest YouTuber's.
But now, y'know, I guess his audience gets older
and he stays doing the same stuff.
And someone said it really cleverly,
he was like, "You have the young audience,
12, 13, 14 year olds, then they get older.
And they sort of come with you for a bit,
and then they get bored of your content.
But then, you don't have the 12 and 13 year old audience,
because then someone like Jake Paul comes along,
and now that demographic is watching him.
So, you can't-- it's like, your audience is
officially gone, and you haven't grown with them."
And I'm interested to look at my journey on YouTube.
What's gonna happen with me?
I have to make different videos,
I've started doing commentary videos.
Why? Because I'm obsessed with them.
I love watching them, and like,
do people want to hear what I have to say?
I don't know, just god damn make it.
See what the response is.
And then, in a years time, what's gonna be
the next thing? What are we gonna do?
How do we change, how do we adapt?
I've given up my full time job, this is terrifying.
Anyway, what have you learned?
You've learned that (whispering) if you're like, young,
maybe don't do ASMR, 'cause it's really sexual.
(talking normally) And then,
if you're in the beauty community,
put some time and effort into your products.
Like Jeffree Star does. He puts a lot of time,
effort and energy. And he's got the money to do it,
but that's because he's invested in himself,
and he's taken the time.