What's up, everyone? Today's video is gonna be a little bit different than what we normally do but
at the end of the day, Charisma on Command is here to make your life better —
it's to make you happier, more successful, better relationships...
For me, one of the best things that I ever did in my entire life was quit my job and start this business.
It has been super fulfilling, it hasn't made me so happy and that's what I want to help you do as well.
So if you are at a job you don't like or you've always dreamt of starting your own
thing or you just want to make a couple hundred extra bucks on the side, this video is gonna help you to do that.
Now, there are so many ways to be successful in business and everyone's gonna tell you what they did
so if Mark Cuban were making this video, he'd probably tell you to start a giant tech startup
and if the Instagram founders we're making this video, they tell you to make an app.
I'm gonna tell you what works for Charlie and I with Charisma on Command
and I know it works not just because Charisma on Command exists
because we could have gotten lucky but I have seen people follow this formula
over and over with success — honestly, sometimes amazing shocking success.
So today we are gonna talk about two things that I can help you come up with a great business idea.
Then, we're gonna talk about how you test that idea so you know that
your business is going to work and be successful before you invest a lot of time or money into making the business.
And then we're going to talk about how do you scale it and how you get people
to know your business exists so you can blow it up and grow
and it can support you in your life and the life of your dreams.
is figure out who you want to serve.
Now, I think that you are better off if you pick a group of people you care about.
This can be people you identify with or people that maybe remind you of a younger version of yourself or just someone that you want to actually help
but business does take work and the more you care about what you're building, the easier and more fun it's going to be.
It also helps if you picked a specific group of people.
If you try to be for everyone, ultimately you're for no one.
Even huge businesses like Facebook or Amazon, they started with a very particular purpose.
That brings me to step two which is once you have your group of people, how do you know what they want?
You're gonna interview them. Forget what you think you know about this group.
Trust me, you really need to talk to these people to know what they want
because your idea might be so different from what they actually need.
So there's three questions that you're gonna ask these people; you're gonna find
10 people that fit your ideal person that you want to serve
and you're gonna ask them what their fears, frustrations, and aspirations are.
And it might be like I said, totally different from what you expect so let's say you decided that you want to help rock climbers for example,
rock climbers might have the fear of falling — that's what I would think but I'm not a rock climber —
and if you talk to ten of them, it might turn out that they're not scared of falling at all, they only care about their times
because they're competitive rock climbers or they're competitive amongst their friends or they want to go pro
and so you might be building an ideal carabiner when what they want is a faster chalk bag; that's why you talk to them.
So you figure out what are you afraid of and what frustrates you the most about...
whatever it is, in life or in this thing that you're doing or this sport or activity.
And then three, what are your aspirations?
This was incredibly helpful for us in making our program, Charisma University
because we had an email list of a couple thousand people at the time and
we just emailed them with 30 topics; we said, "These are all the things we could do.
We could talk about interviews, networking, magnetic body language to draw people to you what do you want and why do you want it?
What would that give you? What frustration would that solve?"
People wrote in incredible emails that helped us make a course that was actually valuable to them.
So you talked to the specific people that you want to help and you figure out what their fears, frustrations, and aspirations are.
Now you can start to think, "How can I deliver that?"
That could be a pill, it could be a piece of equipment, it could be an online course...
Once you have that, now we go to step three which is validating the idea
and especially validating the idea with very little money so you don't need to take on debt or have investors.
So the easiest thing to do here is just build a very simple website.
My friend who started this business, Kettle & Fire which is a bone broth business is a great example of this.
He just had a landing page, a one-page website, and then he paid 50 bucks
or 100 bucks to start driving traffic to it, it described a product he was thinking of making and it said, "If you're interested, put your email in."
He decided to serve paleo people, he talked to paleo people, and it turns out bone broth is a huge hassle to make
so he said, "I'll just make quick easily deliver bone broth,"
had a page that said that and then put your email if you want it.
He starts to collect a couple thousand emails; he goes, "I have a really good idea here."
Don't start investing now because bone broth is a huge pain to make.
It's gonna be supplies and a factory and all the stuff.
What he did was he switched the website to start to actually collect money
so that's what you'll do; you'll switch from collecting emails to literally saying,
"This product is coming or this course is coming..." whatever it is,
"if you want it, put in your credit card info, buy it now and you'll get this special discount..." or whatever it is
and they will literally buy something before it exists which means that
before you create anything, you have the cash to fund it.
Now that said, it is easier said than done to create a website
especially if you're like me, you have no technical background and no computer science degree, it could be a pain
so much so that Charlie and I've been working for nine months just to redesign one part of our website and it is not going well.
So that is why I think it's pretty cool that for today's sponsor, we have GoCentral by GoDaddy which is a platform that will let you, for only $6 a month,
design a website in under one hour and the first month is free.
So if you don't have a lot of technical skills and you've never made a website before
that is definitely the easiest thing that I've seen for making a website and you can check out the link in the description for more.
So now that you know you're serving, you know what they need, you have an idea what you've created and you validated it,
you start to pre-sell what you're going to make, you have a business. Congratulations, it's awesome.
Step four is scaling; get eyes to it.
There's so many ways to do this; it can be overwhelming.
There's dozens of hours of marketing courses out there so what I would suggest
that I think is easier is to go to where people already are.
So in our case, we had a blog in a website, CharismaOnCommand.com for a long
time before we started YouTube — not a lot of people ever found it
but once we got on YouTube which is a huge search engine, a website that already has millions and millions of people on it,
that was when we really started to get exposure.
So this can be YouTube, Reddit, Amazon, LinkedIn and so many other places.
Pick one or two that you think is going to suit what you're doing well.
Depending on what you're doing, you might just be going straight to Amazon or it might be doing YouTube like Charlie and I do.
There's so much that goes into hacking a platform and getting your product to the top of search; the best advice I can give you is to go to udemy.com
which is a website that sells courses — I'm not affiliated or a sponsor but they're just helpful
and pick a course that teaches you what you want to learn.
So pick two things. I'm gonna do YouTube and LinkedIn or I'm gonna do
Reddit and Amazon and then pay ten bucks a course; it's really not expensive and start to educate yourself on how to market.
It's probably the hardest part of the process but also, hands-down,
the most important and the part that's going to determine if you make a couple hundred bucks a month or a couple million.
So that said, I hope that's helpful; let me know in the comments if you like more videos like this.
I think life basically comes down to health, wealth, and relationships and
we focus a lot on relationships and confidence and charisma
but let me know if you want more stuff on health or you want more stuff on wealth,
we like those topics and we study them and we're happy to make videos on them.
We just want to make what is good for you.
And like I said, I want to thank GoDaddy for sponsoring this video with their product, GoCentral;
it's an easy website-building platform, it will let you make a website in under an hour
It's only six dollars a month and the first month is free
and what's nice is you don't have to sweat the technical stuff, you can just worry about making a great business.
That is all. Thank you for watching and I'll see you in the next video.