- [Neil] It's one thing to rank really high on Google
but it's another thing to actually maintain
and keep your rankings.
So how do you ensure that when you spend all this time
doing SEO and ranking for competitive key terms,
like I am here, how do you ensure that you actually maintain
and keep your rankings?
Hey everyone I'm Neil Patel.
And today I'm going to teach you how to protect
your SEO rankings.
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Now before we get started, make sure you subscribe
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So the first thing I want you to do is actually Google
the term "google search console".
And once you do that, you'll see some results like this.
The second link will be welcome to Google Search Console.
For you, it may be the number one link.
Click on it.
And once you click on it, I want you to add your site
to Google Search Console.
Now, if you've already added your site
to Google Search Console, great, you can skip this step
and you can fast forward it in the video.
But if you haven't, I'm just going to show you how to do it.
I've already added neilpatel.
So I'm going to make up a domain name like neilkpatel
and click continue.
Check verification.
And then you verify, or you can verify it later
and then once you do that
and you're within Google Search Console
and you verify your site, it really is that simple.
Then you can go and select your property.
So I'm going to end up selecting neilpatel.com.
And as you can see here, once you select neilpatel.com
or your own website, you'll see your traffic over time.
It'll show you if there's any issues
with things like AMP or if there's issues with breadcrumbs.
But I know it's hard and cumbersome to log
into Google Search Console each and every single day
and you may forget.
So I want you to do something really simple.
When you sign up, you log in, you add your website.
What you'll find is on a monthly basis,
you'll get emails from Google Search Console.
Now here's the example of some of the emails
that I'm getting for neilpatel.com.
And as you can see here,
they'll even do things like send me a performance overview
of how I performed in the month.
Here's my April numbers, clicks, impressions,
your new top content,
your top performing gains,
your how do people find you,
top performing queries,
learn about your audience.
What I like looking at is new top growing queries.
Those are terms that you can focus on
and it just gives you a rough overview.
But here's what's interesting if I go back
to the search results,
Google will tell you when there's issues
with your website that they see.
Now, this doesn't guarantee
that your rankings are going to stay at this top
but it increases the chances that you stay at the top
and you maintain your rankings over time.
Or if you're not there,
it at least increases your odds that you will rank higher.
For example, here's the issue
that they detected, breadcrumb issues on neilpatel.com.
And I'll send these emails to my developer
or I'll it myself, if I know how to,
and it gives you information on the heir
and then when you fix it, then you just validate that heir.
And it'll tell you that they're validating it.
And they'll even tell you if they'll accept it or not.
And they'll constantly tell you when there's issues.
So for example,
you saw the breadcrumb issue ,
and right here, here's another one, AMP,
this is the mobile friendly pages,
AMP issues detect on neilpatel.com.
Referenced AMP URL is not an AMP in essence page.
So something that I was sent to my developers to fix
or I can do it myself.
And when you submit for errors,
if you validated them and everything goes well,
great, you know,
and constantly tell you, "all right, it's fixed".
Like here is coverage issues detected another one, 500 error
on the server.
So went in and fixed that and submitted it,
and when I submitted it sometimes,
for the 500 errors, it says some fixes failed.
And when I say some fixes failed,
then I go, and then I try to validate and fix it again.
But if you do this and you constantly do this,
what you'll find is over time,
you'll fix each and every single one of those issues
that Google is seeing on your site,
which will then increase the odds
that you'll maintain your rankings.
And if you're not ranking that well,
if you fix all the issues
that they continually send you,
over time your ranking should climb as well.
And if you just do this, it's a great way to just ensure
that you rank a little bit higher
at least maintain a little bit more rankings
and have less fluctuations over time.
If you have any questions,
feel free to leave a comment below.
If you enjoyed the video,
like it, share it, tell the people about it.
And if you just want my team to do all of this work for you
and help improve your SEO,
check out my ad agency, NP digital.
Thank you very much.