Pop quiz time. In 2020,
what type of content took over people's Instagram feeds because it made them
giggle so much?
I know you're probably thinking Reels because I talk about it a whole lot on
this channel, but in this case, I'm talking about memes and GIFs. JIFs? GIFs?
I still don't know what's right, but I've always said GIFs,
so I'm saying GIFs today. Yep. You heard me, right. I am talking memes and GIFs.
You can actually use them to grow your business no matter how
"professional" your business is,
no matter how "professional" your brand is and how "professional" you like to
come across on the internet.
Memes and GIFs are an amazing way to bring humor into your business and who
doesn't need a laugh these days. To be honest,
I was kind of scared about posting memes or GIFs to my feed because I come from,
you know,
the Instagram travelpreneur days of twirling in a dress in the
rice fields of Bali, and posting a meme or GIF just seemed so *disgust*,
like it killed my Instagram aesthetic soul
and I was just too used to that from 2016. But finally in 2020,
I actually pulled the trigger and I posted a meme.
And let me show you what my stats look like. So,
the first time I posted a meme was when the Queen's Gambit was really popular
on Netflix. And so,
I was able to create this and tie it back to my Instagram strategy.
Let's look at my insights. Okay. So,
over 500 profile visits. Yes. That's really good.
Over 30,000 people reached. Yes,
there are the 1500 likes the 79 comments,
which I could have boosted if I replied to every comment. But more than that,
it's the 92 shares and the 241 saves.
I think it's those metrics that helped Instagram's algorithm see that people
were loving this post, hence how it was able to reach over 30,000 people.
Now let's look at my other post because after this one did well,
I definitely posted a meme or a GIF again. And...
I'll show you how I made this. Don't worry. But again,
let's look at my insights. So, we have 934 likes,
69 comments, 91 shares, 81 saves.
And still 20,000 people reached. More than that,
we had 364 actions taken from my posts,
whether they were profile visits or website clicks. So,
I'm pretty happy with the performance of this latest GIF/meme
post. So, it's clear to me,
that memes and GIFs are doing really well with my audience. And again,
this is coming from someone who was always trying to look perfect and have
perfectly edited photos.
That's just no longer the case with Instagram marketing.
People are over perfection and they want to see real and they want to see humor.
So now this begs the question, "Elise,
how do I make memes and GIFs for my posts?" I'm going to walk you through how to
make GIFs for your posts or your Instagram stories and memes for your feed
posts. Now, when it comes to making GIFs and I mean,
turning yourself into a GIF, I have covered this in another video right here:
Stories. You can check it out.
What I do is walk you through how I use a program called Unscreen to actually
turn a video clip of yourself into a GIF.
It's actually really easy so I'm going to pull up Unscreen on my phone right now
and show you how to do it really quickly. So, here I am on the website,
unscreen.com. I just popped it into my browser.
Next thing I'm going to do is say 'upload clip'.
And then I'm going to choose 'take video' and I'm going to turn it around on
myself and position it directly so that I'm in front of the camera
and film myself doing something that's GIF-like. *Records*.
That might not have been long enough. Let's try this. Okay. 'Use video'.
Let's see what they say. So, now it's going to be uploaded. And once it's done,
you'll see that we'll be able to remove my background.
Let's see how well this turned out. And there you have it.
Not too bad. You can see that the couch is flickering behind me. So,
I would probably reshoot this one,
but just to show you how quickly I'm able to turn this into a GIF.
If I'm happy with this version,
all I have to do is scroll down and go to 'download'. Now,
if you get this kind of message,
you can try to download it to your camera roll or just hit 'view'.
I find that view is better. From here,
you can hit the download button and it will save to wherever your downloads go.
Or if I just tap and hold on it, I can say 'add to photos'.
So, that's what I prefer to do and now it should be in my camera roll.
Over in my camera roll, I can see that the GIF saved as a GIF. Now,
to bring it into my Instagram stories, for example,
all I have to do is hit the select button and then choose this GIF and then hit
the square at the bottom and then say 'copy photo'. Okay.
So I've copied it. Now, I go over to my Instagram,
go over to posting something to my Stories.
And now if I hit the cursor, then I hit 'paste',
I can actually paste this GIF directly into my
Stories. So, that's a really quick and easy way for you to film yourself,
turn yourself into a GIF and put that GIF into your Instagram Stories. Now,
where I make most of my memes and GIFs is through a program called Canva.
And so, after going through that Unscreen process, it begs the question, "Hey,
can I bring that GIF over into my Canva account and actually use it to
create a post, just like the ones I showed you earlier?" Well,
the answer to that is no,
you can't currently import a GIF of yourself into your Canva account,
but there is a really cool integration with Canva and Giphy that I
have to show you. And this is how I make my meme posts,
the ones that are getting a lot of reach and traction.
Let me take you into my Canva account so I can show you what I mean.
Here I am inside of my Canva account. I do have a pro account. So,
it's just like 10 bucks a month or something like that, highly worth it,
especially for this integration that I'm about to show you. So,
here's what I like to do. Go to 'create design'. And let's say,
I'm going to create an Instagram post.
The integration that's really key to creating memes and GIFs is all the way
down here. The 'more' button is what you want to hit.
And then you want to find this Giphy integration. So,
Canva has integrated with giphy.com.
That memes all GIFs that are uploaded to giphy.com you can actually
use for your Instagram posts. So,
here are some GIFs that I can choose from.
Let's say I want to actually find a GIF related to a TV show I'm
watching. I know Bridgerton..bridge...Bridgerton
was really popular. So,
if I want to pull in a GIF from a show that a lot of people are talking about,
let's see what this one's saying. Okay. So,
I want to just kind of scope through the GIFs and see if there's
one that inspires a caption. "I burn for you." Okay?
There's something we can do here. So, this is a scene from Bridgerton. So,
I'm going to pull this GIF in (again, it's pulled in from giphy.com),
then go over to text, grab a heading block.
And now I'm going to come up with something clever for my heading that relates
to my business and relates to the GIF. Now, I'm not going to lie,
this is kind of a skill in and of itself.
You've got to have kind of a sense of humor to come up with this. So,
sometimes I ask my team member (thanks Kaeli!),
but if I were to think off the top of my head, let's say...She's saying,
"I burn for you". Um, then the caption could be something like *typing*
Okay, here's what I came up with. "Me: I don't care how many followers I have.
That's just a vanity metric." I'll also put that in quotes. And then I can say,
"Also me: 'I burn for you'." So, it's a little tongue in cheek,
on one hand saying, "I don't care how many followers I have". On the other hand,
I'm saying, "I burn for you. I want you, followers." So, there you have it.
Just one way that you can pull in a trending GIF and kind of make it
work for your business. But again,
the key is to go down here and use this Giphy integration.
This is how you can make really trendy posts that,
to be honest, their reach is killing it for me. So, last step,
once you've designed your posts, just like this one,
you're going to go to the 'download' option.
and you're going to want to download it as a video.
You can see there's a couple options, but I prefer to download it as a video.
And then after that,
I'm going to actually upload it to my scheduling tool - I use Later.
And that way it's going to post to my feed as a video. As we know,
videos tend to get way more interaction and way more engagement than static
photo posts. So, this is how I would do it. Now,
one more tool that I want to show you, even though Canva's kind of my go-to.
The other tool that I sometimes use is called Kapwing and this is a really great
place to create memes. So,
here I am in my Kapwing account and if you go over to 'tools' and then
'templates',
you can actually find what trending memes are happening - it actually
curates it for you. And then choose from one of these trends,
one of these templates, and make it work for your business. So,
Kapwing is letting me know what kind of memes are trending.
You can see here, there's the Twitter design. Let's see.
I've seen this one a few times too, where you have the needle.
Let's go to the top.
Let's say the Person of the Year one is doing really well.
That's what I can use for my business. So, I've clicked on it.
Then I can go over to 'make it' and then it's pretty easy to edit from there.
So, Person of the Year, um, from Time magazine,
I can replace the image and put it, you know,
let's say maybe an image of yourself or an image of your client,
but you're just going to go ahead and upload whatever you have.
You get where I'm going with this, right?
You can use this tool to see what's trending in terms of memes.
And then it's a pretty easy tool to edit and create your posts for your
Instagram feed. So, there you have it,
all the tools that I use today to make memes and GIFs for my Instagram
feed or my Instagram stories. And again,
for the full-blown tutorial on how to turn yourself into a GIF,
check out this video here:
Stories. Of course,
I have more videos related to Instagram marketing for your business all over
this channel. So, poke around, check them out. Now,
after you've made your first meme or your first GIF post,
you might be wondering, "Okay, I went through all that.
What do I say in the caption?" Well, I have something exciting for you.
It's called Caption Vault. What it is,
is 300 done-for-you caption templates that I've already written for
you. I'm talking over 20,000 words,
but they were written specifically for you as a business so that your caption
actually gets leads and it gets sales for your business.
What I've done with the 300 caption templates is categorize them by what you
offer. So, if you're a coach, you get a hundred caption templates.
If you're a service provider, you get a hundred.
And if you're a product creator, you also get a hundred caption templates. So,
this is a huge time-saver for you,
especially after you've gone through the trouble of making a meme or a
GIF.
Go ahead and head to CaptionVault.co to check out Caption Vault today.
And I'll also leave the link right below this video.
And P.S. the results are coming in.
These caption templates work for business owners.
Just take a look at some of the results that my students have gotten using
Caption Vault. To ease and revenue, I'll see you in the next video.
Thanks for watching today's training on how to make memes and GIFs for your
Instagram posts to grow your business. If you liked it,
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