Hi this is a Tutor Nick P and this is quotes 72 . Today's quote is from Edward
Bernays he was the pioneer in public relations and propaganda. If you've never
heard of this guy you probably should try to look him up and understand,
understand him because he probably has had more influence upon you than you'll
ever realize. A more important influence upon society than anybody ever thinks.
Even though the average person probably doesn't know who he is. But let's look
the quote first . We are dominated dominated means controlled by the
relatively small number of persons, so very few people, who understand the
mental processes and social patterns of the masses. So they understand how your
mind works, mental process , it means you know how you work how to push your
buttons. How to make you react this way or make you react that way. Whether
you're for something or push you to like something or dislike something. So who understand the
mental processes and social patterns of the masses. So yeah. He
understood like people respond to things like fear, people respond to desire, like
you know sexual desire or things like that. People desire responds to things
like revenge you know or you know just thinking that you're doing the right
thing or the good thing. He knew how to set it up to make people want to respond.
Okay so let's go on. It is they who pull the wires which control the public's
mind. Pull the wires like pull the strings almost like a puppet. So what
he's actually telling us is that there are some very few people, very small
number of people. Maybe these are the people that might have control of the
media , control of the movie industry. Things like this and you know realize we
tend to think everything is natural and every individual writers just doing his
own thing but a lot of ideas or suggestions are put into stories. They're
put into the news, to try to lead you to think certain things or have society go
in certain directions. That's basically what he's telling.
All right let's look at the note here. Edward Bernays was the father of propaganda.
And yeah actually this is where people like Hitler and Stalin and Mao, they all
got their ideas originally coming from this guy and it was after World War two
that Edward Bernays himself was the one that changed the name of propaganda. He
changed it to public relations. Because propaganda got a really bad name during
you know World War two. Everybody heard propaganda they always thought terrible things
about propaganda. So he just simply changed the name. Anyway who used
techniques, techniques or methods with the help from his uncle Sigmund Freud.
Yes the Sigmund Freud, the father of
psychology. So this is where he got a lot of his ideas. His uncle was actually
Sigmund Freud. So even though he did a lot on his own. He would often contact
his uncle. It was almost like experiments and this is how he learned how to do it. He learned how to use the media to
manipulate. To control the way people think. At first he used his techniques to
help companies sell products. Yeah if you ever look him up you find out he's one
of the ones that convinced women to start drinking no not drinking using
cigarettes. I'm sorry smoking before that you know it was like taboo for women to
smoke. But he gave women like the ideas like it was liberty and freedom. And I'm
not sure it was really a benefit for women. Even though should have the
right to smoke. I don't know if it was really for their benefit. And he was the
one that kind of helped promote the idea of you know eating meat for breakfast.
That's why a lot of before that you know Americans actually used to just have
like more of a continental breakfast like they have in Europe. They used to
eat something light. But a meat company hired him and he you know he he ended up
contacting some doctors and had one doctor write up how important it is to have
a full breakfast. And then he sent it out to all kinds of other doctors. And before you
know it. It became a common thing in the US so he had a lot of influence . So
that's some of the sort of stuff. There's a lot more I could mention but you know
too much to talk about. But his techniques were so successful,
governments and special rich powerful interests. These are the ones he's really
talking about what he says a small number of people are the ones
that control and manipulate a lot of people's thinking. Powerful interests use
his methods to sell the public any ideas they want promoted for their own agendas.
So whatever they want. Whatever way some way that they can make money or if they
were if they were interested in a war or something else they used his ideas to
try to sell it to the people. His methods. Okay for their own agendas and often
this was not for the benefit of mankind. Okay it's an important quote. I hope it's
informative. I hope you got it. You know you might actually want to check out a
little bit more on your own. It goes much deeper than this video. But anyway. Thank
you for your time. Bye-bye.