Do you want to know the best food item to sell in your ghost kitchen in 2021? An item that is proven
to have high demand, good volume, and high margins that all these big brands are all jumping into
this trend. If you want to know make sure you guys keep watching Hello, friends, my name is Wilson,
your friend in helping you build a thriving small business and a profitable food business.
Out of curiosity, are you actually thinking about starting your brand, and it goes kitchen,
let me know if you're like a lot of other foodie printers out there struggling to find an item to
sell because of all the abundance of choices and noises out in the marketplace. And then you end up
choosing an item that's just not making enough money. And on top of that it's going to waste
your time and resources. It is going to be a huge headache for you. And that's the reason why we're
shooting this video for you to show you and to tell you what is the number one item the best
item to sell for your ghost kitchen operation in 2021. Are you guys ready? If you guys are ready,
I'm gonna announce it right now. The best item to sell is chicken wings. So why chicken wings first
of all it is because it is a staple food item. It is a staple food item that is known amongst
all different cultures. Everyone loves chicken wings. And on top of that with what's going on
in the world right now, comfort food is definitely a must. And on top of that,
when we're eating chicken wings, we could be eating chicken wings as our entree, we could
be eating a size or we could be sharing with the family knots reason why this versatile item is so
popular. Speaking of demand, it has high demands. According to national purchase diary,
they reported in 2019, more than 900 million servings of wings were consumed in the United
States. A national chicken Council also said even with restaurant trips down 11% in 2020,
because of the whole pandemic wing sales, they actually jumped up 7%, the council reported in his
annual wing report. Now knowing these statistics is eye opening and insightful however,
we must follow what the big brands are doing in order for us as smaller restaurants to be able to
ride the wave. And the reason why we must follow these big brands is because they invest a lot
of money into doing research and analysis to see what are the items and what are the opportunities
in the marketplace that they can serve. And right now they are investing very heavily into creating
new wing brands. So then that way, they can fulfill the demand that is underserved. So if you
are able to create a wing brand, you'd be able to catch the coattails of these movements under these
big brands. So then that way you can be able to generate some money as well. For example, wings
zones. They've seen their sales spike more than 25% from March 2020 to September 2020 compared to
the year previously. And according to what their CEO Matt is saying. This has been the greatest
sales search we have had in our 27 year history, and only sales at a smaller location in New
York City atomic wings, they have seen more than 100% increase in some of their locations as well
according to their CEO, Zack. If you guys enjoyed this video and find value in this video, make sure
you guys smash the like button and let me know this is the type of content that you enjoy. Now
back to regular programming. Well is definitely not enough just to be able to see the sales impact
of existing restaurant it's more important to see what these big brands are actually doing
moving forward to really validate that this is the best item for ghost kitchens in 2021. For example,
let's check out Applebee's. According to their vice president of strategy, Scott, they said
that at the Applebee's restaurant wings are a top selling menu item especially for to go in 2020.
And that's the reason why they decided to create another standalone brand called cosmic wings.
And they have already reportedly been pulling in hundreds of 1000s of dollars in sales every
single week. Now knowing the fact that this is a very highly in demand and validated product,
we must understand the pricing for this item as well. Typically speaking for a pound of wholesale
chicken wings they sell for roughly $2.50 now don't quote me on this, it really depends
on the logistics and also the supply chain. But typically speaking we're talking about 250
per pound, which yields around four to five wings, which brings a cost per wing to roughly 40 to 60
cents. What does that mean? That means you can start retailing your chicken wings at a retail
price of roughly $1 to $1.50. Depending on your strategy. With this pricing structure, you're
going to have at least 60 to 70% margins which allow You to actually have pretty healthy margins.
Now the caveat to this pricing is the fact that these items are very highly volatile. What I mean
by that, I mean that whenever there are major sporting events such as Super Bowl, the prices
for these wings goes up and skyrockets to $3, a pound to 350 pounds because of this huge influx in
demand. So definitely understand that the prices of your wings are will be affected depending on
the different events that are happening in the world. So for you make sure that you have enough
margins in your item. So then that way you can account for these different events. Another caveat
is that if you do decide to choose this as your item, make sure that you are not going in just
like any other wing brands because at the end of the day, I shared with you these big brands are
putting in hundreds and 1000s of dollars into creating their brands. And if you want to compete
with them, you must differentiate you must provide something that is a little bit more different,
has some sort of edge. So then that way you can be one step ahead of these brands. Because for them,
they are a big brand, it's hard for them to be nimble, it's hard for them to test and take risk.
Whereas you as a small brand you can test out have different crazy flavors have different textures
and have different combos that would set you apart from everyone else. Now the main takeaway for this
video is to know that chicken wings is here to stay it is definitely not a fad, the love and the
demand for this item will stay for years to come. The only caveat is to know that you must account
for the volatility of the prices and on top of that to be able to differentiate yourself in
order for you to actually be profitable. Now that you know wings is going to be home on product.
Then the next question to ask is how do you get it started? How do you build that
business foundation knowing which obstacles avoid knowing what are the marketing strategies so then
that way you can start to beat the big brands How do you differentiate all this good stuff?
We have a free masterclass that we're hosting in the link below definitely check it out.
It is a completely free masterclass that is over an hour long of free training just for
you so that way you are the most equipped to go and build that brand and to be profitable right
away. I'll see you guys in the masterclass. Otherwise, I hope you enjoyed this video.